The Rocket Fuel To Create The Life You Want With Mike “C-Roc” Ciorrocco

MLM 277 Mike Ciorrocco | Rocket Fuel

Very few are living their lives to the highest potential because they don’t know they are capable of it in the first place. Mike “C-Roc” Ciorrocco is driven to inspire others to reach for their untapped potential and do great things. In this episode, he joins Jen Du Plessis to share where the fuel that is igniting his passion for helping people started from. As the CEO of People Building Inc. and the powerhouse behind the “What Are You Made Of?” movement, C-Roc is working to impart to people that they have the power to choose to build and create their lives. He talks about his book, Rocket Fuel, where he shows how you can overcome past hardships and use them as fuel to help you create a fulfilling life. What is more, C-Roc then talks to those in the mortgage space to give some advice on building a long career and using their income to create a massive impact.
Looking for some help? Jen is seeking individuals who would like to be featured as a panelist on the show for her Mortgage Lending Mastery Mastermind Series.
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I am so delighted that you’ve joined us. I want to say thank you for joining us and spending a little bit of time with us. I really appreciate that. I can’t wait to talk to our guest and I know he has a lot of value to give to everybody. He is Mike Ciorrocco but I call him “C-Roc” and that’s what we know him as. I want to welcome you first of all to the show. Thank you so much for taking the time. I’ve been on your show, so thank you for reciprocating and being on mine as well.

Jen, thank you so much for having me. I always start every show that I go on with gratitude because it’s important for me to express that to people genuinely and let them know that I appreciate the opportunity to share.

I’m going to give you a brief version of his bio really quick. I’m going to tell you how we met and we’re going to dive in. I can’t wait to ask you a bunch of fun questions. Mike is the CEO of People Building, Inc., and the powerhouse behind the “What Are You Made Of?” movement, which is what his podcast is as well. He’s a performance coach, author, a dynamic speaker, visionary and thought leader. He’s been featured by Yahoo! Finance as one of the Top Leaders to Follow in 2020 and is on a mission to help people.

You have a new book. I’m going to talk about that here. Much like me, he has these two things that he is doing in the mortgage space. I’ve since left, but he’s still doing both of those things. He’s also a very successful division manager with a national mortgage company. He’s done that a couple of times with one of his best friends. He runs a big division. You can tell us all about that. How we met is that we both were in a mastermind and I’ve been talking about masterminds for the last month or so on this show, how important they are. It was my seventh mastermind to be part of, how many for you, Mike?

Real mastermind, it’s probably my second, but I went to a lot that people said that it was a mastermind and it was somebody talking and you ask questions to them.
We're all put on this earth with unlimited potential to achieve and create whatever we want. Click To Tweet
Both of us got certified as mastermind leaders at that mastermind. That was cool, but we got to meet each other in Vegas before Christmas and hang out for a couple of days and do some zip lining, which you’re afraid of heights. That was good for you. I’m afraid. I’m flat out afraid of anything that I don’t have control over. I’m a big control freak. I was fine with it. I had my little Superman thing the whole time. I want to start going back because I know your dad was very influential in your life and in making who you are today. I’d like to talk about that first and then we’ll get into some of the fun things that you’re doing now. Share with us a little bit about the story that you shared with us in Vegas.

I grew up in a broken home that a lot of your readers probably can relate to. The every other weekend to my dad’s house thing, custody and child support battles. Stepparents come and involve with a lot of conflicts. From the age of 8 to 11, I decided to live with my dad and his new wife, and my mom was heartbroken by it, but she allowed me to go and which is cool about my mom because she was like the type that, “Go do it.” She put herself to the side. For three years though, there was a lot of turmoil and conflict going on between my stepparents and my mom. It was a mess. As a kid, the reason that they still have to communicate is because you’re that link. Sometimes there’s a lot of resentment that comes from there. Especially when a new stepparent comes in, jealousy or if they have kids in the mix, which that was the case here. Does their kid get treated as good as you are?

There’s constant measuring and comparing.

If people aren’t in the right frame of mind and trained properly of how to handle things, communication and all that, they don’t respond properly. As a kid, a lot of that stuff was taken out on me. I was threatened a lot abused, not physically, but mentally and emotionally. After three years I said, “That’s enough.” At eleven years old, I was like, “I’ve got to get out of here.” I told my mom one day when I was coming back from her house on a weekend and I used to get interrogated when I came home about what happened there.

“What did you have for dinner? Was she this?”

Did they say anything? I look back on them and laugh at it. It’s a joke, but as a kid, it was traumatic. I told my mom on that ride home, I said, “I’ve got to tell you what’s going on here.” She said, that’s not ordinary. You shouldn’t be dealing with that. That’s not healthy. She said, “I can get you out of there but if I do, I’ve got to file court papers. If I go through this, you need to stick to your guns. You have to be stubborn.” I took it and I’ve always been called hard-headed and stubborn. I’ve talked about this to you before that the definition of stubborn has two words in it, perversely unyielding.

I look at that as stubborn is not a bad thing like most people think. It’s not the wrong thing when it’s on the right thing. If you want something in life and you’re perversely unyielding towards it, you’re not going to quit. You’re going to get it. You’re going to make it happen. I think about that all the time. When she filed those papers, I came home from school one day after waiting days for those papers to land. My dad got them one day and I came home and he had them in his hand. He said, “Go back to your room.” My dad was my hero. He was a hard worker. He had his own masonry business with big forearms and rough hands. He always carried a wad of $100 bills in his pocket. I always thought that was the coolest thing. It had a rubber band around it to show it off and flash it.

When he came back after I was sitting on my bed for about five minutes, which probably felt like five hours, he came back and confirmed that I wanted to leave. He reminded me that my mom didn’t have it that well and that they were poor. I had everything I needed there. Why would I want to leave? It was one of those things. When I was going through some of the conflicts and he was fighting with his wife or something, he would wink at me and give me the thumbs up behind her back like, “Everything’s going to be all right. Ride it out.”

As a kid, I’m like, “When’s it going ever to stop? When are you going to do this thing you’re promising me with whatever the wink and the thumbs up is?” It never happened. I confirmed that I wanted to leave. I didn’t get into discussion with him because I remember she said, “Stick to your guns.” The reason she told me to stick to my guns is people will try to talk you out of things that you believe to match their own agenda. I remembered that. Also, I was scared to death by the way of what was going to happen after this. The things going through my head as a kid were like, “Am I going to have to leave here now, for a while?” which I did. He said, if that’s the case, he takes that wad of $100 bills out, peels one off, crumpled it up and threw it at me and said, “You’re going to need this when you’re living on the streets with your mother one day.”

That triggered something to me. That lit a fire. I was like, “You son of a gun.” I couldn’t even believe it was happening at first but I was like, “There’s no way that I’m going to need that money.” Secondly, I thought to myself, “I’m going to make a difference in this world. I’m going to show people that you can go through something like this because I thought it was an ordinary situation.” I thought every kid goes through this and that when they see this, I’m going to make a difference by showing them what you can accomplish going through that. For my whole life, I’ve been living off this little spark that happened. A few years ago, I became aware of what it was. I had to do a self-analysis, which I’ll get towards the end of the show. The ending on this and how I got into that but that’s what triggered this whole Rocket Fuel movement and the Rocket Fuel book.

It’s funny because when you and I were starting to talk, I was hearing your story and you were hearing my story. We both talk about rockets, launch, sparks, propelling and momentum, all these things. It was amazing to find my soulmate in this process because it is something that can affect you profoundly. Let’s talk about that. You had the spark that said, “I’m going to show him,” because that’s what that spark is all about. How long have you been in mortgage lending now?

Since 2006 and I was a real estate agent before that.

What did you do before that? What did you go to school for and decide to become?

I went to school to play football, but I never was big enough to play pro football. I went to Perdue School of Business in Maryland. It was called the Salisbury State University. I went there and with a bunch of my buddies from high school. It was like an extension of high school, with some new girls. I got off track there. I didn’t drink until I was eighteen when we went to Senior Week in Ocean City. I got to college and I was like, “This is like Disneyland.” I got off track and I started meeting other people’s agendas rather than my own, worrying about what people say and think and trying to be cool. I started drinking and drugs. I was a functioning party guy in college.
I got great grades but I got off track and I started chasing girls and the party instead of worrying about setting myself up properly and having girls chase me instead. I don’t mean one night stand thing. Girls chasing you to have a great selection of a spouse that somebody values. If anybody who is young is reading, get yourself right first. Get your foundation set. The ladies will wait and the right ones will be there when you’re ready. My wife’s name is Jen too. I’m very fortunate that I met my wife in Salisbury because she’s an angel and she got me straightened out. When I met her, I committed to her and everything else fell to the wayside. I wasn’t interested in doing all those other things.

It’s the maturity level that comes with it too. I think that’s part of it. You bopped into real estate and you came over to the other side, into mortgages.

Before that, I was in in-home sales doing water treatment systems for homes. I did that for nine years. I was in-home handling objections, closing the deal that night and all that stuff. That built me. I could handle anything. My wife and I moved to Connecticut for six months to try to open a business up there and we could have done it, but the winter weather and all that and her missing her family, it didn’t work. We moved back and that’s when I got into real estate. My best friend, Chris, who is one of my partners now was my mortgage guy. I’d send them all my clients.

I then got tired of showing people houses. I didn’t like going around and doing that. I said, “Let me work with you.” He’s like, “No.” He didn’t want it on his shoulders in case I failed. He should have known better because he knew the guy I was. I drove 1.5 hours from lower Delaware to Annapolis each way for five years straight. I’m leaving at 6:00 in the morning and getting home at 9:00, grinding and busting my butt. I did that for five years before we decided to start opening branches

MLM 277 Mike Ciorrocco | Rocket Fuel
Rocket Fuel: Get yourself right first. Get your foundation set. The ladies will wait, and the right ones will be there when you’re ready.

Now you have your branches and you’ve got a big team. It’s funny because I’m sure that anyone who’s reading can understand this too. How many times have you been successful and yet you feel something’s missing? There’s always this, “Something’s missing,” and that’s what it was for me. After all the success I had, etc., I was like, “Something’s missing,” and for me, it was helping others be able to have this great quality of life and not be married to the business instead of married to a human being. I imagine there was something a little bit different for you. What was the tipping point for you in your success as a loan officer where you said, “There’s more to give? There’s something missing. I want more?”

There are a couple of things. One, I’ve always felt that I was destined to do something great, like impact, not for myself or ego, but for impacting people. When I was 3 to 4 years old, it came from my mom telling me that I was going to be a leader. I’m inspiring. I didn’t even know what those words meant. She kept filling my head with this stuff. My mom is an awesome person. We call her crazy mom. My kids call her crazy mom. That’s how they know her. She didn’t know any different, but we call her crazy mom, because she’s wild and crazy. She doesn’t give a crap what anybody thinks. She does her thing and my wife’s mom is a regular mom. That’s what they call them.
The thing is that she taught me at a young age that I’m a leader. Everything I do is I’m programmed that way. When I’m in the mortgage business, I’m doing great being a loan officer. I see other people around me struggling to make a call and to break the bad news to people. I was like, “Give me the phone.” Even the managers sometimes that work with me, they wouldn’t get on the call. They would try to talk it out. I’m like, “Get on the phone. Hit the phone and handle the problem.” I got frustrated with that and I’d also see people with setbacks and disappointments, bad appraisals, inspections, and then it would ruin their day, week or even their career.

They’re off-kilter and everything around them is off-kilter.

I decided, “This is crap.” I got to show people that you can become unstoppable if you take all that stuff and use it as fuel. I got sick of that. When we decided to start opening branches, I’ve talked to my partner, Chris. He came in one day and said, “My wife is ready to move because we had to move to a different location to do it.” I said, “Let’s do it.” We went to the owner and told him our plan. He said, “I know if I don’t do this, you’re going to leave, but I think you’re going to fail. I don’t think you have what it takes but I’m going to let you do it because I know you’ll leave otherwise.” That reminded me of my dad throwing that $100 at me. We went out and did it and we’ve come to find out after many years of doing it, we got to over $10 million in annual revenue with the mortgage company.

I had six branches. That owner ended up doing some things that weren’t right and money went missing from us. Other people, we found out and I had to take 22 employees and move them to this new platform, Nations Lending, where we are now. It was over $1 million that we’re talking about here that we should have had. When that happened, I could have gone legal. I could have lost my crap but I decided to, “Let me rally my team and make this our battle cry and make it the reason we’re successful rather than going through all that other stuff because the law doesn’t move fast enough for me anyway.” We did that and we went from starting out again all fresh $4 million a month to $32 million a month in two years. That’s a little bit of the story, but there have been episodes all my whole life of setbacks, disappointments, let downs and things that I’ve done stupidly and I’ve been able to take it all and then put it in my tank instead of my trunk.

That’s one of my favorite sayings that you said, is putting it in your tank and make it the fuel. You and I have talked about and it’s why my company is called Kinetic Spark. It’s movement and the spark. The spark to get you to move, to take action and not to sit back. This doesn’t have to be in the mortgage space. It can be what you’re also doing on moving forward, going on the stage and becoming an author and speaker. What’s the best decision that you’ve made for your career to date? Whatever career you want to talk about.

There are a lot of moments where I decided to go out on our own, from real estate and go into mortgages, but I will tell you the main one was when I decided I’m not reaching for my potential. I believe that we’re all put on this earth with unlimited potential to achieve, not physical abilities. Obviously, we’re limited in physical abilities because this is our vehicle that we have, but our spirit is into our vehicle and from there we can create whatever we want. I think in life, we have the choice to try to get-by and survive. We have the choice to build or create or we have the choice to destroy. Every day I’m going through my day, thinking about what I’m doing. Is it creating and building or is it destroying it? I’m not going to try to survive, that’s not happening.

Many people do though, but that’s a key point that you’re making is that many people go through the motions and that’s frustrating for people like you and I to see.
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Here’s the problem, anytime you try to survive, you don’t. That goes towards the destruction. You have two choices. You’re either destroying or building, creating or destroying. There’s no in between. It makes it simple. I’m a simple guy. I like to make decisions based on one way or the other. When I’m thinking, talking and acting, is it going towards creating and building or away from it? There’s one little other part. You need to know what you’re trying to create and build too. You’ve got to get clear. That’s what I’m always focused on. The best decision I’ve ever made is when I decided, “I think it’s naive of us to think that we’re put here with any limitations from our creator.”

I believe that the creator is all powerful, omnipotent, for us to think that we were put here with any limitations of what we can imagine. If you have it in your brain, there’s a reason that came into your brain and that makes it real once you start acting on it, talking about it and doing it. That’s the biggest turning point when I decided to go on this mission that I’m on right now, starting the podcast and the book. Going out, making an impact and hiring people like Richard Dolan. I don’t know if you know Richard Dolan, but I worked with him for the last year and this year, I re-upped with him big time. He is the performance coach for LeBron James, the Lakers, the Heat and many big brands. I want to be his protégé, even though he’s not that much older than me. I want to be his little guy that learns and absorbs as much as possible.

That speaks to your leadership skills as well because all of us need coaches. I have a major coach out in the world too, who’s incredible. It’s important that we have mentors around us, and coaches and people that lead us so that we’re not on our own and we don’t see the blind spots. They can encourage us and continually help us grow. I think that’s pretty key. When we talk about leadership too, one of the questions I want to ask you is what do you think is your biggest strength as a leader?

Having a big think. I’m a visionary. I can think of big things even if people around me don’t believe it. I’ll even think of things that may seem impossible at first to me, but I start to believe first before I see it. I’ve seen wonders with that, but the other thing is I’m perversely unyielding, stubborn as I talked about. When I find something that I know is the right thing and want to do it and help people with it. That word is strong, perversely unyielding. Unyielding by itself would be powerful.
That’s the key because I don’t quit. I might move direction a little bit. If you think about a bucket of water being poured onto a concrete surface and has cracks in it and some obstacles and that water goes down and it hits obstacles. It moves around a little bit until it finds its opening to where it needs to go. That’s something I always think about like, “We got a roadblock. What do we have to do? Go around, through or over it. What do we do?” It’s going to be solved. There’s a solution to the problem. It’s, “What are we going to need to do it?”

That says you’re a great problem solver. It’s the ability to solve problems and that’s key for people that are looking up to you, that you’re empowering to help them learn how to make decisions themselves and show them the way to find out how you think and how you make those decisions. I think that’s pretty powerful. Especially in a team environment, that’s something really good. Let’s talk about your book. Rocket Fuel is coming out and you’re going to have some big hoop to do. Did you do it? I know you were going to do it, but we have conflicts. I wasn’t able to go. I can’t remember when it is.

We were going to launch on February 7th, 2021 but we’re having a little delay right now because I’m not a perfectionist, but when I want something a certain way, I’ll keep going until I get it. Our friend Chip has been going through the book. I would have met Chip Hoffer and had him do it, but I met him. He’s going through it. I have the content there. It’s all done. It’s making sure reading through it and going through and changing some things here or there. Grant Cardone wrote the foreword. The concepts there are validated because he talks about how it’s affected his life and his business and how he’s implemented it but the product itself needs to be up to those standards to me. I have to delay it a little bit for that reason and the launch party in South Beach is on March 11, 2021.

I’m glad it’s changed, to be honest with you, because I want to be there.

The 10X Growth Conference is through the 12th through the 14th. We’re doing it the night before it starts and it hits another thing. I know some people that are hearing about me now or seeing the stuff that’s out on social media, the following that I have and all that, I’m an ordinary guy. To be honest with you as possible, I’m blown away by the progress that we’ve made as a team. The fact that I’m having a launch party from a little town. A launch party in South Beach leading up to Growth Con, it blows me away sometimes. It’s the power of believing before you see and thinking really big.

What’s on your bucket list that you haven’t checked off yet? What’s going to be happening? You’re writing your book, so that’s like, “I’ve written a book. I’m going to have a launch party,” but where is the future for you now? What are you looking to accomplish on your bucket list now that you’re pivoting it non-COVID, but you’re making some pivots in your life

I’ll say three things. One is, I’m going to work with high profile celebrities and sports people. I will help coach them to get them out of setbacks. Tiger Woods is a great example of he does it by himself. Somebody was there coaching him through that mess that he made for himself. That’s so inspiring and what he did and how he came back despite people saying he was done. He came back and won the Masters. People like that, I want to be that hero for them that steps in when they think that they’ve lost everything and help them recover. That’s one thing.

Two, I’ve got a tech product that we’re working on right now. I partner with a guy named Jared Yellin, who is a fantastic guy. I believe this product is going to have such a big impact. It’s going to be a multi-billion dollar company. I’m excited about that. The other thing would be the fact that I’m going out to hang out with Steve Sims. Steve is known as the real-life Wizard of Oz but something intrigued me about him. He thinks big like I do. He’s gotten people that have a lot of money to go and do some wonderful bucket list items and crazy stuff.

I thought to myself, “I’ve got to get around this guy because I want him to rub off on me.” I think that with his big think and you add-in the mix of our masterminds, there are masterminds that have never been done before that I can think of that people will not ever forget them. This is the stuff that goes through my head. I don’t want to do normal masterminds. I want to do something that blows people away. I’ve got to get around people who know how to do those kinds of things and make those. That’s how I think like, “I’ve got to get around him because he’s got that and I can mix it with this and it can become this.”

MLM 277 Mike Ciorrocco | Rocket Fuel
Rocket Fuel: Anytime you try to survive, you don’t. That goes towards the destruction. You have basically two choices; you’re either destroying or building. There’s no in-between.

One of the reasons that I wanted you on the show and a lot of what you’re talking about obviously fits for my other podcast Success to Significance: Life After Breaking Through Glass Ceilings. One of the reasons I wanted you and the mortgage piece of this is that I talked so much about the fact that we’re in the mortgage space. We have real estate agents who listened to this podcast, but we’re in these spaces and we tend to go and move along every day and not look at all these other opportunities that we have for us. You’re an example of someone who said, “I’m in the mortgage business, but there’s so much more that I could be doing.” I’m an example of it.

I took the same path you’re taking. I have already done it and been there, but I also took other paths like investing in real estate, so that I could make the transition out of lending without having a dip in any income and that was my path. The whole purpose here is to help people understand that mortgage is a vehicle for we are paid per transaction. Real estate agents make more than we do, but we’re paid pretty heavily on our widget that we sell and its, “What are we doing with that widget? What are we doing with that money that we’re earning?”

I see many people, in fact, I saw this post, and this drives me nuts. I saw a post on Facebook in a group that said, “Consumer spending is higher,” and this, that and the other. Somebody posted and said, “How many of you think that it’s because we’re making a killing and we’re spending more money. What have you bought?” The comments were, “We bought a boat. I bought a $20,000 watch. I bought this and that.” I’m looking at these people and saying, “They’re not doing a hundred million dollars a year.” There is a disconnect here that when the volume drops, what’s going to be left. I hope that everyone reading is understanding what I’m trying to say and I want your feedback on it too. You can have the monetary things, that’s great, but there’s so much more to life than what you’re doing in this business.

You need to be looking forward and have some binoculars on to what is life after you have this career, however long it will be. Hopefully, it’s a long career like I had, 35 years. Maybe your career is only going to be ten years, but to use the income that you earned from this industry to create massive impact on your own life and life of others is something that I feel we’re lacking in both of these industries. I’d like to get your thoughts on that.

My mentor, Grant, talks about the 40-40-20 rule, 40% for taxes, 40% for investing, and live off the 20%. What I took for this opportunity, this period of time where we’re having a great run here is to try to work with my employees to understand money and financial literacy and help them understand that you don’t know how long this is going to go. Don’t take it for granted. The other thing is taking that money. What I did personally and I’ll speak for myself. I took money and invested in certain things, but also businesses. I’m taking this opportunity to invest in other businesses while I can with money that I’m not used to having, because obviously we’ve all made more money and invest in myself instead of blowing it.

Rocket fuel pushes you out into outer space away from the gravitational pull and suppressors that are pulling you down. Click To Tweet
I haven’t bought anything. I go on trips and the trips always have something to do with investing in myself, being around big-name people. I invest in myself to have access to people, invest in myself for knowledge and mentorship. I then take the rest of the money and I’m putting it into businesses that I’m opening that have huge upsides. That’s what I’m trying to take this opportunity to do. Real estate is going to come soon, which I haven’t invested in any real estate.

It is going to be coming because of forbearance issues and foreclosures. While the market is hot, we’re not experiencing that, but it will be coming. The longer that we’re in COVID, the longer this is going to happen. We’ve been investing quite heavily in 2020 in real estate, but we do something very different. I don’t want to go into it right now. We’ve probably bought another 7 or 8 properties in 2020 because this is the time for us to be doing it. What I’m trying to express here is that, success is not the identity of being a loan officer or a real estate agent. It is to explore beyond that, explore the opportunities that you have available to you because you earn so much money in this industry.

While others are losing money and don’t have jobs, the last thing that we want to be doing is dedicating all of our money into accumulation of things. I’ve been through eight of these upturns and downturns in my entire financial career. One thing I learned is I did it once I said, “Let’s buy everything,” and then I said, “No. We can’t do that.” I’m stressing that there’s so much out there for you. Write a book, start a podcast, invest in businesses, in real estate and in yourself so that you never ever have to rely on any one industry to survive. That will help you from having many setbacks.

I bought this watch I have on right here back in 2012 and it costs me $7,500. That was a big purchase for me. I’ve had the same watch and I have no interest in getting another watch. I buy stuff that can multiply money that cannot be taken away from me. That’s the stuff that I try to focus on now. It’s made a difference now. What most people are doing is they are creating more bills for themselves and payments. I learned my lesson too. I’ve been there before. I’ve lowered my monthly fixed expenses through this period on purpose. I’m proud that I learned my lesson from back in the day doing that.

We all have to go through it because it’s pretty cool when you get a big chunk of money in this industry and you go, “Now I can do all those things I wanted to do,” until you learn, “There’s a downturn too.” We have to be ready for that. What would you like to leave with everyone as far as your business goes or in the mortgage industry, the real estate industry or life in general, what would you like to leave everybody with?

When I was eleven, I moved back with my mom. There was a guy named George that she married. George was a quiet guy until you got him talking about something that he was passionate about like baseball, hunting, fishing, football or something like that. He’d be at a party, he’d sit on the couch and not say anything. Somebody would say something about one of those things and he’d jump up. He had this real deep voice and he would sound loud. Some people got scared when he jumped up and started talking. He was always hard on us, not physically, but hard on us. Right is right. Wrong is wrong. You do good things, good things happen and bad things, bad things happen. He taught me to read a lot and explained to me when you read that you need to look up words because that’s why you don’t finish books because you read something that you didn’t understand then you lost interest. Start looking at words and definitions.

That picked up when I met Grant, because Grant is big on that. He passed away in January of 2019, suddenly of a heart attack coming out of the woods hunting. Something happened two weeks after that and that’s where I did that self-analysis of my life of trying to figure out no matter what happens to me, setbacks and let downs, why do my graphs keep going up? What is it? There’s something going on. What I found was that anything that was coming my way that would stop me normally or stop most people or slow them down, I was converting into rocket fuel. I wasn’t getting back to where it was before the incident, I was going way past it.
I described that as rocket fuel because rocket fuel pushes you out into outer space away from gravitational pull and suppressors that are pulling you down. Two weeks after he passed, my brother, Casey and I were talking. I’m like, “I felt something this week. It’s like a power, this passion.” I knew what it was. I don’t expect people to believe me. I don’t care if they believe it. I’m telling you what happened. George’s passion and spirit came into us and I started writing like a maniac and I wrote and said, “The world better look out now.” I got this energy, this superpower. That’s when this thing took off. That was in January of 2019. I’ve been on this mission and the graph instead of going gradually up, which is a good graph.

MLM 277 Mike Ciorrocco | Rocket Fuel
Rocket Fuel

Anytime you’re looking at a line graph, it started a trajectory, a rocket ship and started going straight up. I’m like, “I got a bottle of this stuff.” When you become aware of something, you’re doing that works and you’re aware now that you can throw gasoline on it, everything changes. I then felt like I had to get it out to the world. That’s why I wrote the book Rocket Fuel: Convert Setbacks, Become Unstoppable. Grant Cardone wrote the foreword. It’s available at Go check it out and grab a copy for you, your friends, family and coworkers. Get a bunch of them. It will change lives, I promise you that. The intention behind writing this book is to create unstoppable people.

That’s why it’s fun to hang around you. It’s contagious and I love being around you. I’m so thankful that we had the opportunity to meet in our mastermind. There’s so much more that you have out there and you’re starting. That’s what great about it. There’s so much that you have and I’m glad that you had your breakthrough early in life.

I feel like I’ve wasted a lot of my life where if I could have known this earlier, but the thing is that you can’t regret. What I look at is now, I don’t know how long I have. My window is definitely shorter than if I would’ve started even earlier. You have a different perspective of this. I think I got to move with massive urgency right now because I want to squeeze as much as I can in this window that I have left on this planet.

It’s funny you say that because those are some of the words that I used when I had my breakthrough. I didn’t have mine until I was in my 40s, but it was like, “I have to get out there. I have to tell people about this. I have to share with people, ‘Please, don’t live your life like this. Please listen to me. I want to share.’” It is funny when your mess becomes your message. It’s always like that with everyone. It’s the same with Grant. It’s the same with my coach and I’m in Grant’s program too, but I’m saying that it becomes our message. When people are willing to stick their neck out and share their message, listen, because there’s something there for everybody.

Mike, I want to thank you so much for joining us and for sharing this. I’m excited for you. I can’t wait to get down there hopefully. We’ll see what happens, but hopefully get down there and be part of that with you as you launch your book. Congratulations on all that you’ve accomplished. It’s very wonderful to see someone who’s accomplishing as much as you are and really putting the time and energy and effort into accomplishing instead of standing, leaning back and waiting for the world to come to you.

Thank you, Jen. I appreciate that. It means a lot.

Thank you again for reading. If you’re brand new, welcome to our community. We’re so thankful that you’re here. If you’ve been with this for a long time, thanks so much for the patriotism that you give to me. I appreciate the comments I get almost daily from everyone saying that they’re enjoying the show. Thank you. Please give us a great rating. Write us a review. As always, if there’s a topic or a person you want to hear from, email us at and we will get that person on or talk about that subject for you so that we can continue to help you grow your business to new levels. 

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About Mike Ciorrocco

MLM 277 Mike Ciorrocco | Rocket Fuel

Mike “C-Roc” Ciorrocco is the CEO of People Building, Inc., and the powerhouse behind the “What Are You Made Of?” movement. He is a performance coach, author, dynamic public speaker, visionary, and thought leader. He has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020 and is on a mission to build people. He is driven to Inspire others and he measures his success on how he is able to help others achieve greatness. C-Roc had a fire lit in him at an early age. That fire has ignited him with a fierce desire to compel people to see the greatness inside themselves using past life events to fuel their fire.
C-Roc has mastered the ability to zero in on the linchpin of an organization and has helped many businesses exceed their initial goals and expectations. He’s consumed with the passion to help people break free from the confines of complacency and propel to untapped levels of success.
No stranger to setbacks himself, C-Roc has built a highly successful mortgage division with his best friends, twice! In 2020 he was named #1 on the list of Top Mortgage Professionals by Yahoo! Finance. Whether it is his business partners, employees, clients or anyone looking to excel at their business, personal life or develop a winner’s mentality, C-Roc is ready for the challenge.
C-Roc currently resides in Ocean City, MD with his wife Jennifer of 17 years and their two children, Nicolas and Sophia.

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