The One Question to Ask to get More Listings with Matt Muscat

The One Question to Ask to get More Listings

You can’t have financial literacy on your own. Jen Du Plessis interviews Matt Muscat, a Marketing Director at Treadstone Mortgage, one of the nation’s top boutique mortgage lenders, Matt has had the opportunity to meet professionals in all aspects of residential real estate. Eager to learn more? Tune in!

Looking for some help? Jen is seeking individuals who would like to be featured as a panelist on the show for her Mortgage Lending Mastery Mastermind Series.

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The One Question to Ask to get More Listings with Matt Muscat

Today I have with me Matt Muscat, and he is with Treadstone Mortgage. And what he does at Treadstone mortgage is marketing for the loan officers to help them with relationships with real estate agents. 

So if you’re a loan officer, and if you’re a real estate agent you want to listen in because you’re going to get some wonderful and great tips today on how to stir the market.

I always say be the straw that stirs the market, right? And I know that one of the things that as the time that we’re recording this, one of the things that we are really encountering is just in we’ll go into this later, but encountering is the fact that everyone has tons of pre-approvals tons of buyers and not enough houses. So we’ll talk about that and how we can be the straw that stirs that market. But other than that, Matt, thank you so much for joining me. Thanks, John. Yeah, of course. And thanks for having me on your podcast as well. I appreciate that. So we’re doing a little swap here. So we can share information. So tell us a little bit about what you do on a regular basis where your passion is.

Yeah, so my passion, so I’m terrible at math. So that’s why I don’t do mortgages. So that’s the first question I always get asked if you’re so good at marketing, why don’t you do loans? And it’s because math makes me want to cry?

Yeah, you know, most loan officers can’t do math without a calculator. So thank God for calculators. My psychology teacher was wrong, right. Like we all have them in our pockets. Yeah. But yeah, so I started, you know, 11 years ago, and my role when I got started, was to do digital marketing. And back then it was SEO and Facebook ads and all kinds of stuff like that. And I asked the question, alright, we rank well, we’re getting online leads what’s next? And they said, well, there are these people out there called realtors. And if you could make them like us, there’s a good chance that they’d send us more business, and that’d be a win-win for everybody.

So I said, Okay, well, if I’m good at SEO, I can help them with online marketing, give them some extra leads, they will get those leads, give them to us, it’ll be a win-win all around. And 10 years later, that’s, it’s a version, it’s an extension of, of what I do. So I meet with lenders, I meet with realtors, and we go through ideas that are specific to them. Because I think the biggest problem with marketing in our industry is that great marketing gets really bastardized by people that like to take an idea. And then they just put it out there without thinking about their brand. And yeah, it’s a blanket. And good marketing should be really, Eugen lives in a different area than where I live, like, your price points are different, your clients are different, you’re a different demographic than like, you know, half the world. There’s every person has a niche. And so all of our marketing shouldn’t look the same. So when we meet with people, I really like to go through their stories to figure out what marketing is going to make sense for them.

Yeah, like that. And I think that’s it, you know, when you said, SEO, you know, it’s kind of like a bad word. Because most people are like, Ah, I hate this whole SEO stuff. And nobody really understands it. And you know, it’s so people just avoid it completely. One of the things they say all the time is that, you know, a lot of loan officers and real estate agents, you know, and it really everybody, it’s not just us, right, it’s not as what we do, but everyone out there, you know, they sell everything to everyone, and therefore, they sell nothing to nobody because it gets lost in the noise have, you know, of that market.

And I know that a lot of there are a lot of people who have just killed it on social media and others that are just trying or who are being killed on social media because they can’t figure it out. It’s killing them, right. But I know that you go beyond social media, this is also about relationships, etc. So before we go into the relationship piece of it, let’s talk about the social media way. What gives us like one or two really, really, really simple tips that the average person can just do.

So when you think about the average realtor, the average lender out there, most of us get most of our business from simply having conversations and from staying top of mind. So this tip that I’m gonna give up Is to anyone regardless of your social media ability, if you’re the kind of person who sends out postcards, you should be doing this. If you’re the kind of person that goes to networking events, you should be doing this. And so the idea is to use either Facebook or Instagram, to look at the stories, it’s the little circles that pop up at the top of your screen when you load up the app, and choose 25 stories per day that your friends are posting, and engage with them message them.

Now you don’t have to talk about real estate or mortgages. And honestly, I don’t think you should. I mean, Jen, if we haven’t talked in two months, and you message me and say, hey, just want to I’m still a mortgage lender. I’m probably your social pariah. I’m never gonna talk to you again. Right. But if you see that I posted a story today that I took my two-year-old to the doctor’s and he got blood taken. And I posted like, Hey, is he going to cry? Like what’s going to happen? That it’s kind of funny, if you message me about that, I’m definitely going to respond to you. Because I took the time, I clearly cared about what I was posting. And if you found me interesting, that’s how our conversation starts. Same as it would be if we met at a bar, right, like interesting conversations breeds something happening. 

The key though isn’t to just message people things about what they’re saying. And then let it die. The key is to get these to do it a certain number of times per day and get those people to ask you the magic question. And the magic question is, how are you doing? What’s new with you? How’s it going? Because at that point, you now have the control, they have given you the keys to the kingdom, to now guiding that conversation in any direction you want to go, and a very normal place to guide that aside from like, the weather, which is what we talked about before we get on this is work, right? Like, hey, things are going great, you know, the real estate markets are hot. So I’ve been busy with lots of clients like that would not only tell people hey, it’s a busy hot market, but also it reminds them that you’re a lender, that your realtor, etc.

Yeah, you know, the other crazy thing. And like one of the most exciting pieces of this is that it actually helps all of your other social media efforts if you do that messaging strategy. And the reason is that Instagram and Facebook are, the same company, its meta, their algorithm, the thing that dictates how high or low your posts will show up on the feed, their algorithm gets tripped when you and I and when you and someone else has back to back communication to a communication. 

Now if you send a message, and they don’t respond, that doesn’t help you, doesn’t hurt you, but it doesn’t help you. But when Facebook sees that we’re having a conversation, they now know that we’re interested in each other again, and my posts are going to appear higher on your newsfeed, my stories, my posts, everything. This has been the case for years now. And it’s shocking. I mean, just as an example of what you could do with this, if you were an agent, and you knew you’re you know, or one of your agents out there was listing a home and you know, XYZ city, Brooklyn, New York on Thursday, you could start strategically sending out messages on Instagram of not about real estate to people, you know, who are in that price range. You live in that area to guarantee that those people see the next post. Do you the next day?

Oh, that’s cool. Sure. Listening. sharing it on that day. Yeah, yeah. Okay. That’s cool. Yeah, I love that piece of it. Yeah. Now, the other thing that you didn’t say, yeah. Which I love. And so I love that you said, you know, if you’re a networker you need to do it if you’re writing notes and sending postcards the one thing that drives me crazy and looks and I’m vulnerable about it. I’m just as guilty as everybody else. We’re busy, right? So I will go in and go like, but when I, I laugh about this all the time, because if you are networking, and you were walking around a networking thing, you wouldn’t just look at someone and go. And for those of you that it’s quiet, guess what we’re doing? We’re doing the like thumb, right, we’re going. I’m not talking to you. I’m just going to a networking event.

It’s like, it’s even worse than winking at someone. It’s just weird, right? It’s really weird, but it’s like, oh, I like you. I always attune, you know, a light, whatever I like to the same kind of thing. And every time I do it, I laugh at myself. And I think okay, fine. I’ll take a second to go. Oh my gosh, it’s so interesting. How many words do we need to get enough information other than so forget, like, Okay, you could like to if you wanted to, because they’re looking for likes. But I mean, I’m not really looking for a bunch of people to do a bunch of thumbs up.

For business


I’m looking for business, right? Yeah. So in then, we have, you know, the cool, or the emoji. So tell us, what’s the formula? Is it three words? Is it five words? Is it an emoji with some words? What what’s the formula?

So you know, the formula is going to be number one. Moving the conversation to messages whenever possible is your number one thing? So if you’re in, the story is the best part is that every comment goes through the message. So it’s a double-win strategy. 

Right now, if you’re on the newsfeed and you want to know how much to post longer is always better, longer, and more engaging. Now, if it’s super long, and then no one engages with it, no one likes it, no one comments back, no one replies, then it’s probably going to die at some point, the real strategy and this is going to be like crazy for someone that’s like in their mid 30s social media person to say, but I always tell my lenders to take if it’s really that interesting. Take it off social media, right? Like, you see that your best clients kid just graduated high school, take a phone call, send a card, send a president do something, yeah, I have my all of my top loan officers, I will have their executive assistants scan through their social media accounts a couple of times a week, and literally write down or type out an email with a hotlist of these are the things you need to know about your clients, your realtors, your friends that are happening on social media that you can now use in our CRM system when you call them when you see them out of the grocery store, etc.

Yeah, that’s like taking social media into real life. I think that’s where 99% of the untapped value on social today is a realtor that’s moving from high tech to low tech if that’s what you want. terminology that’s moving, you know, the relationship from online to offline. And, yeah, okay, so that sounds good. So that’s tip number one. What’s another tip that you have? That someone could do? You know, someone says, okay, 25 a day. Right? We’re busy. We’re busy writing offers that go nowhere, we’re busy. Yeah. So some people are not going to see that as an advantage, right? They’re gonna say, oh, that’s busywork. Yes, that’s a long haul. What I do today just makes a difference.

You’re on social media. If we’re sticking on social media, one of the things you can do today is on Facebook or Instagram, on Facebook, you can join groups, now think really critically about all of the groups in real life that you’re a part of joining them, like, I have a high school alumni group, I have groups as I live in Grand Rapids, Michigan. So I have a Grand Rapids foodies group, I have a group for my neighborhood, I have a group for my kids, daycare parents. I mean, there are tons of groups that I’m in. And almost every week, I don’t know, if I’ve had a week in five years where someone hasn’t posted, I need a lender, I need a realtor, that is literally the lowest hanging fruit that you can possibly get on social media. 

Now on Instagram, it does not group on Instagram, it’s hashtags. So you could follow you can follow a hashtag instead of following a person. And that hashtag might be like the name of the lake that you and your family go to. Right. And then you click on that hashtag. And you’ll see all the other people that are engaging about that lake. And that’s a great way to make friends in that area. So on the Facebook side, I would just join the groups, I’d introduce myself if people don’t already know me, then I would just try to answer other people’s questions. I don’t even necessarily need to post like, Hey, I’m a lender, if anyone ever needs a mortgage, that’s not my jam, although probably doesn’t hurt every now and then.

But what I do is every day, someone’s asking you a question, hey, I need a plumber, hey, I need a landscaper, hey, I need a contract, or hey, I need a babysitter. And I’m always the one that’s referring them to someone else. And then I send the text message to the person that referred them to let them know, hey, this referral coming your way, it’s for me, let me know tomorrow if it’s a good referral, and then I’m usually able to build that social capital to then get more referrals from someone in that transaction.

Right. And you post that referral, right in the group, you don’t move it to instant messaging or anything like that. Because Funny, funny, you should ask if you want to exposure, I do both. So the first thing that I do is I commented below and I try to always write more than other people. Because like, you know, I’m not on social media all day long. I do have you know, life kids a job, all that stuff, right? So, if there are four comments like someone’s already recommended for lenders, or for plumbers, I then write one that’s bigger with a more glowing review. Oh, my gosh, you have to use Jen. She’s literally one of the number one lenders in the country. She just helps my other friend XYZ. So I’m gonna write more. Secondly, if it’s someone that I know fairly well, I’m actually going to shoot them a text or send them an email, because I want my referral to seem more important, and more thoughtful than all the other people that just called Bob. Yeah, right.

And I’d say nine times out of 10 my referral gets chosen, and then I’m able to make that call to my referral partner afterward.

Yeah, I love that. I think that’s good. And so going back to your comment about you know, when you get in there, you know, saying hey, you know, this is what I do if that’s what you want to do if you want to introduce yourself or whatever. You know, it goes back to the book Jab, Jab, Jab, Jab, hook, right is it you want to go in and you want to help Help Help help remind how pal pal pal pal, remind them what you do, you know, maybe posting a closing picture or you know, a new listing or an article or something, you know, in there. Once you’ve done some By the help because no one wants to come to a party and have the nasty guy there, you know because that’s really what a group is. It’s a party and it’s like, Oh, who’s that? Do we call it a skunk? Right? The person who just walks around in a restaurant? Yeah, yeah. All they do is just, you know, bag stuff. You know, and they’re in there. They’re not even liking, right. They’re just begging for specially.

Yeah, I know. Well, that’s why we call them the skunk, right? You always want to be, there’s something better than that. Okay, so, so that helps on some social media. Thank you so much for sharing that. Let’s move to off-line. Yeah, offline relationships, you know, what can we do to help with an image that was your instant message, you know, Instagram message strategy. But what can we do to help? Loan Officers and realtors, you know, stir this market up a little bit? You know, and not just be and I want to kind of go past the normal stuff, like, you know, yes, I did a pre-approval, you know, if I’m, if I’m a loan officer, I did a pre-approval. And God, I hope you’re calling. You’re calling the listing agent and saying the letter every single day. I mean, that’s like old news to me. Because we’ve done it for so many years, but you’re calling the listing agent, and you’re, you know, saying, hey, look, if there’s anything I can do to help, you know, if you have any further questions, tell me what the seller is looking for. Because if a lot of agents don’t ask that, right, so what’s most important to the seller? Because if it’s a rent back, maybe I can take that back to my agent and say, hey, guess what, it’s a rent back. Maybe we could do that. So we’ll push all that aside and assume that you’re doing that. What’s next? What else can we be doing to help get more listings? Get more buyers?

Yeah. Rick, is the elephant in the room right now is that you know, 50% of realtors and lenders are not going to make a paycheck this month. Yes, there’s not enough home selling in the reef eyes isn’t happening as much right now to get transactions going. So what can we do? The number one thing I’ve seen in the last month that our office has been closing on a ton has been this and it’s ungodly, simple, and realtors can play too. But if you’re a lender here, here it is. First. If you’re a lender, I want you, your processor, your team to add one question to the end of every conversation you have with a realtor, with a client a friend with a neighbor, whoever for the next month or until the inventory crisis is done, which might be you know, years. And this is the question, what off-market properties or properties do you know of that aren’t listed that are going to list sooner coming up?

Okay. pocket listings for the pocket listings. I mean, right, we have a list going internally in the office, it’s a shared document. And it’s every single person that goes to a realtor Tuesday meeting, or every single realtor that tells us like, hey, these clients are old, the ones sick, they have cancer that they don’t want to, they don’t want to list on the market, or, Hey, this one would sell off-market for this price. 

We’re putting all that in a shared spreadsheet, we have 1600 pre-approved buyers, and we almost always have a match somewhere in the office for this person. So we’re taking one of our processors that are not busy right now. And they are now an analyst out of position. A lot of mortgage companies out there analyzing our buyers, what they’re pre-approved for what areas they’re looking for, they’re comparing that to the data that our entire office is feeding in of off-market properties or properties that are going to hit the market next week but might sell if they get the right amount of money and we know their ratios. Do we know how high above asking do we know all that data? So I think if you’re a lender and you’re not doing this, you’re crazy, but if you’re a realtor, especially I’m gonna pick on realtors that are at Big brokerages right now like Keller Williams REMAX exp, a lot of these places, have weekly meetings, wherever it shows up and talks about off-market listings and upcoming listings. If you’re not going to those as an agent, you are doing your clients a disservice.

Yeah, go to meetings. Networking has never been I mean, for years and years and years in both of our industries. Networking is like ah like I would go to that holiday party. But I don’t need to see other realtors and lenders. No, you were wrong, you should have been going to these things. Because if other realtors listing agents, for instance, like you, they’re more likely to accept your offers for your clients. You’re doing your clients a disservice if you’re not that likable person. So yeah, yeah. And in look, this goes way back for us. You know, I mean, I say like, I’m still in the business. I know, everybody knows I’m not okay. My husband still is and, my daughter has been it goes way back for us, you know, probably 10 maybe more than that. 15 Well, I know it is more than 15 years, you know, way back before 22,008 And you know that we got more offers accepted because the listing agents had heard from us on another property that wasn’t accepted right. Our offer wasn’t accepted, but they’re like, oh, I remember you calling me a long time ago. I remember this. I remember that. And we got and still get more listings or even more offers accepted because they’ve worked with us before. 

We have a reputation they know who we are. And that It goes a really long way. And so if you’re just, you know, sending out pre-approval letters, and you’re not taking the extra time to call the listing agent to create some type of relationship with them, even if it doesn’t get accepted, you know, even if it doesn’t get accepted, to call them and say, I know it didn’t get accepted, but I loved having that conversation with you. How can I help your business grow? Right? Why are you waiting for every listing agent to come through a loan application process? To then say, Oh, well, now I’ll start talking to the listing agent, talk to the ones that didn’t get accepted because you never know when they need you as well. So I think that’s really key. Okay, so I love that. I love that idea. And you know, with but with the volume low, everybody’s sitting around twiddling their thumbs, there’s no reason why you can’t put this into play?

No, I think you know, for anyone out there whose volume is low on any side of the real estate transaction, even title for God’s sake, you need to look to people who are sitting idle, and think what could they be doing right now, if it’s calling past leads that didn’t get a callback? If it’s updating your CRM system if it’s coming up with a unique pitch if it’s doing your social media for you to figure it out? People that aren’t busy at capacity don’t work very well. You got to keep their skills sharp.

Yeah, that’s it went I think the important thing we all know is if you’re not moving forward, you’re actually moving backward. You’re not actually sitting idle. Anybody who’s sitting backward. Anyone who’s sitting idle is definitely going backward, downhill. downhill. Yeah. And I think that I think that’s super important. You know, and then, you know, and this obviously goes along with, you know, your alumni clients, those that you’re calling, you know, that you’ve closed business with in the past and those that are in your circle of trust, if you don’t have enough calls coming in, you know, you had said every single phone call at the end of the phone call ask this. If you don’t have enough phone calls coming in, then it’s time to have phone calls going out. So let’s talk about what you like to do, you know, for your after clothes, tactics, as you call it.

Yeah. So after clothes, I’m a huge proponent of the fact that like, most mortgage lenders are here to basically get people into debt. It’s not that sexy, like, it’s cool leading up to the process. But then there’s that like Stark moment of realization afterward, where you’re like, the clients like, Oh, you’re actually going to make me pay for this and like, monthly payment for 30 years. So we’re really big on trying to add value after closing. And one of them you never want to muck you never want to like add in a commentary that’s not necessary during the process to speed as a goal, and not confusing the clients the goal. But after closing, there’s an opportunity to add some value. 

So one thing that a lot of our lenders do is they will do a financial review, not as a financial adviser, but really, as someone who has just poured over all of this client’s financial information. And then we use it as a reason to reach out six months later, three months later, to give them some tips and tricks like, hey, whether if you want some advice, like allocate a lot of people’s finances, I noticed that, that you’re putting some money here in savings, but you weren’t using your 401k, I have a couple of friends that work at your company, they do a 40% match, or they do a 10% match. If you did this, this, and this, you’d have more money in your budget, because this money would be tax-free. So giving people some of that advice, because you’re looking at all their stuff can be huge, and it’s a huge value add. But also like you can then use that as an opportunity to find out if they like the house that they bought in the first place. And if they don’t which right now NAR says that 50% of buyers have remorse?

Yeah. Is there love? Yeah, because they just want to buy. They just I mean, people need a house to live in. Yeah. And it’s interesting that you said that too. Because I’ve told my clients, my coaching clients, right? I’ve told them, Look, you know, we have this reverse. Reverse. I’m going to call the stigma now because I can’t think of the word right now. But, you know, when clients call us and they say, what’s the rate? What’s the rate? We hate that because we’re saying, oh, you know, they want the lowest rate, they want the lowest rate. Yet we reverse engineer that when we go into our CRM, and we see that their rates are low. 

They’re like, Oh, they don’t need it. They don’t need it. They don’t need me. They don’t need me but life events happen. You don’t know it could be the day after they refinance. They decided to get a divorce. It could be the day after they purchase somebody lost a job, someone lost a life, right? They found out they were going to have a baby whatever it is. And so so we have these stereotypes when we look into a file rather than reaching out and having that conversation so it’s interesting that you’re saying that NAR came out with this, you know this statistic you know that 50% are having buyer’s remorse because they don’t really like to have sight unseen, needed to buy it. They have this great rate, I swear to God, they’re willing to leave that rate. I mean, they’re just like an example. Like, you know, when when you walk into a clothing store, or when you walk in to buy an expensive purse or watch. The salesperson doesn’t see that you’re already wearing a nice purse or watch and then decide not to help you because oh, they couldn’t possibly need to.

They don’t need to watch it. Why don’t we oh my gosh, tie in that direction. I can’t understand that. Yeah, our industry is the worst for that realtors and lenders say, Oh, they just thought I’m not Oh, they just thought they don’t need it. Yeah, every other industry on earth that’s making way less Commission is all about helping people that already purchased Yeah.

Yeah, it’s amazing and I’m glad that we’re having that conversation because you know I’ve talked about that on this podcast until I’m blue in the face. I’m talking about that I don’t know me though, but I’m just you know, I’m glad that somebody else is saying it too. And hopefully, people that’ll resonate with people, you know, as they’re going through this now. So that’s a great tactic. I love that, you know, just finding out what these pocket listings are, you know, it’s getting ready to go on the market. You know, if I got the right price, I can tell you I’m, I’m one of them. Now, my husband and I, you know, most people know, last year, my husband had a very, you almost died, he had a brain injury. And, you know, and we were about ready to put the house on the market.

And now the market is different, and rates are higher, and the house is going to cost more. It’s you know, a million-dollar house. And so it’s going to cost more for people just because of the rate. But he just said to me last week, you know, I’m gonna have an agent just take a look, and kind of let me know where we stand on it. You know, and if it’s the right price, I’d probably consider selling again. And so I’m a pocket listing if it’s the right price. Right. So I think that’s pretty interesting stuff. Okay, what else? What other and I get that after closing tactics, you know, about keeping in touch with clients, you know, on a regular basis? Yeah, I think that’s gonna mean that I call it mortgages under management. So, alright, so let’s talk about realtors, you know, talking with realtors now, and they’re all busy, right? They’re busy, busy. They’re just busy, and I call it busy Ville leads to broke Ville leads to burnout Ville. And I think that everyone’s just busy kind of scrambling right now. How do we sort of stop that chaos and really dive into some really strong strategic partnerships right now so that we can plan for a quality future for both parties?

You know, I think the biggest thing is that most people in our industry are always too busy to spot the easy opportunities in front of them. And a good realtor lender partnership, you have another set of eyes to find those opportunities, because you’re having two different sets of conversations. And you know, it starts when the lead is initially referred. And it starts by the minute, Jen, you refer me lead. I talked to that customer on the phone. I’m like, Oh my gosh, you’re working with Jen. I love her. I just saw her at Ruth’s Paris last week. She’s the best she actually just helped my last three clients and got offers accepted. She was the one that helped them get those done. You are in good hands.

It starts by pumping each other up. I mean, realtors Listen up, because I want you to pump me up as the lender in the same way that I’m going to pump you up. Yeah, instead of here. Just call some peeps.

Yeah. Oh, my God, like don’t bother calling me here to put me on the list of three. I’m not I’m not.

I know, I used to do that. I use it when they go, Hi. They said to call me and I’m like, I don’t even know who they are. Right? Who’s a realtor? They said to call and get the rate. And I would just say, hey, why don’t you hold on just a minute, and I go out into the pit right into the pit of the other loan officers say who wants a lead? And everybody would horshack me and say me, me, me. And I say, Here you go. Because it wasn’t worth it.

Yeah, well, I’m not a commodity. But it starts with that really great mutual building of each other. And then secondly, my goal as a mortgage professional is that as soon as we get to, as soon as we get to like the biggest part of the transaction, we’re having that conversation with the client saying, Hey, we just want to let you know, this is a really competitive market. Would it be? Would it be fair to ask you for a favor? If we’re able to close this in 12 days to get this deal done? Would you be able to give us the name of a friend or family member that we could help? 

Like could we if we knock on the park for you can we get that commitment from you. So we set it up right before closing? Because after closing, my goal is to get one referral back to my realtor for at least every other deal they sent us. Yeah, you know, some people are moving from out of town, so they don’t really have as many referrals to give. But one in two is a very, very doable number. Especially when you set that person up with expectations. And lenders, you can play the same game on agents, and ask them to commit to you if like, if they’re calling you, you know, for the hardest thing ever. You can tell them, hey, if I get this done, it’s gonna be a work of God. Can you commit to having coffee with me and having lunch with me next week, whatever? That’s been a big one for us. And then lastly, I think lenders since we’re at our desks, most of the day when we’re not in meetings, right? We’re able to focus a lot more on our CRM. So look for those opportunities. You just closed the deal with the guy that works at Facebook, for instance, well, everyone that works there makes great money have they have a good income, they have stock options. Why don’t we see if the client connects us to the HR departments get in their Employee Benefits Guide and add the realtor to it to like get your realtor involved? Oh, yeah, you’re gonna be the spearhead. You’d be the spearhead but putting all of your team in Yeah, yeah.

For everyone reading, thank you so much. I hope you take some action. Thank you so much for joining us and giving us a little bit of your time. We hope that you are walking away with something to change your life and we will catch you on the next episode.

Matt Muscat is passionate about great marketing, great people, great food, and great world travel adventures! While earning his bachelor’s and master’s degrees from Michigan State University he studied the digital side of marketing and has a deep passion for making the complex simple in the world of marketing.

As the Marketing Director at Treadstone Funding, one of the nation’s top boutique mortgage lenders, Matt has had the opportunity to meet professionals in all aspects of residential real estate. He has been able to collaborate on the best methods and practices with some of the top lenders and top real estate professionals in the country and create fantastic ways to leverage specific techniques to increase results for real estate professionals. Matt is the author of the Amazon #1 New Release, TAG – The Tangible Action Guide for Real Estate Marketing, and host of the Marketing in Other Markets podcast.

As the Founder/Owner of Maltese Marketing, a boutique digital marketing firm headquartered in Grand Rapids, Matt and his team have served clients in 38 states and 4 countries to help them advance their digital marketing to create tangible results. Matt finds great enjoyment out of being a professor of digital marketing at a local university and is often available (especially if the location is warm) to speak to groups of all sizes. Matt has an amazingly supportive wife and young son who are also his favorite accomplices for trips of all kinds during which they enjoy checking out new and far away restaurants.

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About Matt Muscat

Matt MuscatMatt Muscat is passionate about great marketing, great people, great food, and great world travel adventures! While earning his bachelor’s and master’s degrees from Michigan State University he studied the digital side of marketing and has a deep passion for making the complex simple in the world of marketing.

As the Marketing Director at Treadstone Funding, one of the nation’s top boutique mortgage lenders, Matt has had the opportunity to meet professionals in all aspects of residential real estate. He has been able to collaborate on the best methods and practices with some of the top lenders and top real estate professionals in the country and create fantastic ways to leverage specific techniques to increase results for real estate professionals. Matt is the author of the Amazon #1 New Release, TAG – The Tangible Action Guide for Real Estate Marketing, and host of the Marketing in Other Markets podcast.

As the Founder/Owner of Maltese Marketing, a boutique digital marketing firm headquartered in Grand Rapids, Matt and his team have served clients in 38 states and 4 countries to help them advance their digital marketing to create tangible results. Matt finds great enjoyment out of being a professor of digital marketing at a local university and is often available (especially if the location is warm) to speak to groups of all sizes. Matt has an amazingly supportive wife and young son who are also his favorite accomplices for trips of all kinds during which they enjoy checking out new and far away restaurants.

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