There are always sacrifices in the path to clarity and ultimate success. Today, Jen Du Plessis interviews Geoff Hughes about his journey to success – starting with his early life struggles selling drugs on the streets, selling robots, and eventually hitting the right investments. Having had his ups and down with success and drugs, Geoff shares how he decided to recreate himself and make a life pivot to become more in tune with his body – impacting people on various levels and making an actual career out of it.
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Success Through Life Pivots With Geoff Hughes
I have a great guest with me and I had the wonderful opportunity of meeting Geoff at New Media Summit in San Diego when we were all there as podcasters sharing our messages with one another so that we can spread the word to the rest of the world. I want to introduce you all to Geoff Hughes. He is a passionate entrepreneur, a speaker and a business mentor. He loves teaching people how to unlock the power of their mind to create a successful life and business. That should resonate with most of you because that’s something I talk about quite frequently. He has dedicated his life to sharing and helping others create massive success by overcoming his own challenges. Geoff, welcome to the show.
Thank you for having me on the show. I’m excited.
I’m happy to have you. It’s also great that you’re from Canada. I’m from Washington, DC. Are you on the East Coast? Are you more on the West or in the middle? Where are you in?
British Columbia. I’m way to the West.
Before we get into some of the things that you help people with, I want to have you share your story. How did you get to where you’re at now? None of us ever wake up saying, “We’re going to be an entrepreneur.” We certainly don’t say that we’re going to be an entrepreneur in a specific arena. There’s a reason that you got here. What is that reason?
The statistic shows you that 75% of all self-made millionaires are entrepreneurs that started out with no money, no nothing, and an idea and a drive to get there. Some would perceive my childhood as slightly volatile. My very first experience as an entrepreneur was selling drugs after I dropped out of school in Grade 10. I learned that wasn’t for me. At a very young age of 22, no equipment myself, I got into a relationship that had a four-month-old baby and the father was an affiliate of the Hells Angels.
Needless to say, that relationship with him, he’s now my son. His father wasn’t in the picture. He was more into his own experiences. I got locked right into that and started my way into a career of retail and my very first job was a shoe salesman and Assistant Manager. I always had a knack and everyone always told me that, “Geoff, you can sell ice to an Eskimo.” Hence, why I decided I wanted to be an entrepreneur as a drug dealer at the beginning because I could sell whatever I wanted to people on the street to make a little bit of money and I didn’t have to invest in anything.
It was great. I had a knack for it. They put me in there I was the top sales guy, but there was definitely a huge downfall with me. I would be considered the class of the most loved and hated employee that you could ever have. The one that brought crazy numbers but brought a lot of crazy chaos within the actual business itself and people and so on. They ended up moving me from store to store. I became the cleaner as you call it. I’d go in and clean up a store to make it profitable because I would do these crazy out of the norm things. I didn’t realize why I was doing it until later in my life, but essentially, I was doing it to get attention because my own self-image and thoughts about who I was, was that I wasn’t good enough. I was looking for other people to validate that I was good enough.
I remember when I was about 8 or 9 years old, it was funny years later, I picked up on part of why I got to where I was in success is I said, “I’d have a black Porsche 911 and I’d be a millionaire.” I had no idea. My mom was a single mom on welfare. My dad wasn’t involved in my life. In fact, my mom had an affair with her best friend’s husband, which was my dad, and he said that I wasn’t and so I carried that with me for many years. I didn’t have what most people’s experience of a healthy relationship is with my mom at that time. I went through life job to job. No matter what it was, I’d always proved that I was the best guy financially, but I was also creating just such turmoil within organizations. I would reach the top and then they would eventually fire me.
I had a knack for getting jobs. At one point, I had a Grade 9 education and I got hired by a robotics company and I was selling robots to the CIA, DEA, Border Patrol and the Army Corps of Engineers. I knew nothing about robots. I didn’t know anything about it, but I had this clever way of being able to connect with people and convince them that what I had to offer was better than they know. Coincidentally, they ended up having their best year ever with me as North American sales manager. At the same time, my relationships at home, with my children, because at this point I had three kids, were in complete chaos. I didn’t know how to deal with finances. I was making more money than I ever did. Back then, for me, even to think that I was making $60,000 or $70,000 a year made me feel like a rock star. I grew up with my mom on social assistance. She made probably $1,200 a month. I had $100 for back to school clothing.
I thought I was on a high horse, and then 2008 happened. We know what happened in the United States of America, and the majority of my clientele for the robotics company was United States. The dollar became in parity with the Canadian dollar. The United States government was starting to now fund US corporations, and with the parity of the dollar, the 30% didn’t matter anymore. They might as well just buy from their own country. I saw the writing on the wall and I left that. I went back to selling cars and made the worst money that I ever did in my entire life. I was at rock bottom and my ex-wife, my wife at the time, we were going through some struggles and we broke up. I was really down. I’d heard people talk about personal development. It was like this buzzword. Everyone’s like, “I went to this thing and I had this breakthrough.”Your perspective is not the only thing that matters. There are other people’s perspectives, too. Click To Tweet
At that time, I got my ex-wife and myself and I was like, “Let’s make this work.” Most people probably have heard of it, if they’ve heard of personal development was Landmark Forums. We went over to Vancouver. I went to this three-day Landmark Forum course. There was a thing called perspective. I realized that my perspective wasn’t the only one that mattered in the world. Other people had perspectives as well. It opened up a paradigm for me and I was like, “This is amazing. I’m going to change the world. I’m going to change my relationships and everything else.” They didn’t share what it takes to create that. I left 3, 4 or 5 days later. I was right back to where I was. It felt good for 3 to 4 to 5 days with all that dopamine and serotonin and all those skills in that place. Later on in my life and where I’m at right now, I learned what it takes to create real change within yourself.
Everything went back to the exact same chaos. I found a job selling yellow pages in a time where I didn’t even use yellow pages. I was running around selling to cold leads, Yellow Page advertising, when I didn’t use it myself. That goes back to where I was with this uncanny ability to sell people stuff. I became very successful and at that point, I’ve gone from $60,000 a year to $150,000 a year. I was out of bankruptcy. I ended up going bankrupt after the whole crash. My first house I bought at the peak. I lost my house. I lost my two cars. They were repossessed. I bought myself 2001 or 2002 Honda Civic. My family of five at that time, we were driving around in this old car, but we made it work. The company I worked for was the competitor for Yellow Pages called Canpages. Yellow Pages took over Canpages. I knew the writing was on the wall so I left immediately. I decided to use resources and ask somebody for a $50,000 loan.
I was going to start my own internet marketing company. I created a daily deals company. I had no marketing background, I had no idea how to build any of that stuff out, but I could talk to anybody about anything. I had this big resource now of companies. Needless to say, it went on, I found myself some outsource people to build all this stuff, put it all together and I ran around. I got my very first crash course of, “My goodness, there’s a thing called KPI, accounting, processes and systems.” Like everywhere else in my life, I was in complete chaos. You can only imagine what it was like trying to operate a business where everything fell on myself. I found out very quickly that I was not equipped with the tools to operate a business at that level.
Was it making money? Sort of, but I wasn’t fulfilled. Years prior to that, I heard about somebody who was an internet marketer and he was no different than I. He moved on and I got envious because I saw him on Facebook flying around the world, living in Porsches, Lamborghinis, penthouses, doing all that stuff. I finally decided to reach out to him, and coincidentally the exact same time, he was building a daily deals company in Vancouver. I reached out to him, went over to Vancouver, had a Vancouver Canucks game. I had never had a mentor before and he had a bunch of success underneath his belt. I want some of this. I’m like, “I love what you guys are doing. It’s money, money. These guys are living the lifestyle. How do I get involved?” He’s like, “Do you have $130,000?”
It requires money.
I was like, “How am I going to do that? I just went $50,000 in debt for these daily deals company that’s making no money. I left my $150,000 a year job. I had a family of five.” I decided to go back to the exact same person. Borrowed another $130,000, then it ended up being $250,000. We started up a whole internet marketing company and I flew to Lahore, Pakistan. We opened up a shop there with a bunch of people. Needless to say, it imploded, but going back to this ability of myself,
I ended up getting the right contacts and resources, and what people would perceive to be successful at that time subconsciously. I made my very first $1.5 million in a year. I had no acronym to deal with anything to do with computers, even to this day. I still don’t know much.
I know about marketing now, but I don’t know much about putting the ones and zeros together and what it takes to put together this stuff. Back where I was a young child where I talked about the Porsche 911 and the $1 million that I would have, that same year that I made $1 million, I went to a car dealership to buy a BMW M3 and what was in the showroom was a black Porsche 911 Turbo. It was exactly what I envisioned when I was a young child. I bought it. They didn’t believe that I had the money. I bought it in cash and I left. It was until a few years ago that I put it all together that I had that vision when I was young. I didn’t tell the universe how I was going to get there and it was a bumpy ride, but I did it. I decided, I was like, “I’m good. I’m going to ask for a divorce.” I came back. I was like, “I’m going to have a divorce here. I can handle all this.” My kids were taken away. She moved back to the city that we used to live before.
If anyone’s ever dealt with separation or divorce or something like that, there are a lot of emotions involved. For a lot of cases, it doesn’t end up being a peaceful split. That’s what it was like. I was going through a hard time at that time. I was drinking a lot. I was smoking two packs of cigarettes a day. I was like, “I remember that thing called Landmark Forums.” I took that pill, and then you feel good for three days. I’m like, “There’s got to be another experience like this as well.” That’s when I decided to look for another one. There was an actual one in a drug rehab center. It was called Insite at Edgewood, and I ended up in the bottom floor of that for a week. I got that whole perspective thing again, except for now, I had it in a group setting where people were giving me feedback, which was not exactly the easiest thing to deal with at that time.
Especially with Landmark because they’re very strong about truth, falling on the Sword of Truth.
This one wasn’t Landmark, but the same type of thing. They were operating at that same level where they were like, “This is it.” I was getting it from my peers and they told me how they see me showing up in the world. I felt a little bit defeated, but then I got built back up again. I left that place after a week. Being there where I never left the place at all when we were in a group for an entire week. A lot of them had loved ones up in the rehabilitation because it was one of the only hospitals that had nurses and stuff like that. It wasn’t just like a rehab where they give you some of the drugs. They literally could inject them. It was considered a hospital. Robin Williams ended up at that rehab center.
I ended up going through that and it lasts a little bit longer. I got to read my very first book and it was called Why Am I Afraid to Tell You Who I Am? by Doctor John Powell. I got a little bit deeper and more into what egos are and about young childhood and who you are. It gave me some more perspective. I was stacking new beliefs on top of what I had, but I didn’t even realize it. I decided I was going to get into social media. I hopped on the back of my boat, shot a video and made $1 million. I had no idea what I was doing. I just have this thing. I still have that video. I show it to people and they laugh. I laugh too as well.
What were you selling?
I had a whole online business where I was teaching people how to duplicate exactly what it is that I do, which I do mentor people on that as well. Success always leaves clues. If you can find somebody who has the results and you can duplicate it, you’re very likely to get the exact same results. I went through that and I ended up with another relationship. I wasn’t supposed to be able to have kids again and I ended up with a daughter out of this. It’s funny how the universe continues to replay the same thing over and over again. I end up with her and she had a young child. The dad was a heroin addict. He ended up passing away and she calls me dad now.
On December 26, 2016, I woke up and the universe finally decided to make it very obvious that I needed to make a massive change in my life. I woke up cross-eyed and I was misdiagnosed three times. I had three spinal taps. I was in and out of the hospital. My 40th birthday ended up in the hospital and they finally said, “We think you have this autoimmune disease.” I ended up with eight blood transfusions and three months of rehabilitation. I had what they called Miller Fisher syndrome. It was confirmed. It’s where all your immune system is attacking your nerves in your eyes. I recovered, which was amazing.
I was like, “I’ve been going to all this personal development. I’ve been reading all these books. I’ve been saying that I’m this person, but behind closed doors, I was not that person.” I was tired of the content and now I was deep diving into context. I became obsessed with the neuroscience, the biology and the psychology. I became a student of it. I took a year of putting it all in and I recreated myself. Once I recreated myself, everything in my life changed literally. I’m more in tune with my body. I understand my unconscious mind, the programming, the central nervous system and how it’s hooked up to our reptilian brain. Now, I’ve put eighteen people on transforming their lives, taking what I did and duplicating with themselves.
People don’t understand recreating yourself. When you see these things, reprogram your mind, you can’t just go, “Reprogram your mind.” From a biological standpoint, your actual unconscious mind and your identity is required. If I just pulled your identity out of your body, you would have nothing. You would likely not even know what you know what danger was, none of that stuff. Your body does everything in its power to keep the identity that was built. Most people don’t understand your identity has been built between 0 and 7 years old based on the people and places in the world around you at a young age. At 25, your frontal lobe becomes fully developed. You stop taking risk and you relive exactly what it is that you’ve seen between 0 and 7 years old.Your story is your purpose because that's the thing that you touch. Click To Tweet
I equate changing your identity, if anyone’s seen The Exorcist where the little girl is floating above the bed and they’re trying to extract the demon, that’s exactly what it’s like. That’s what I’ve experienced. Even with my students, I always ask, “What’s the feedback?” They say, “I feel like I went through a blender and at the end, I feel amazing.” Now they’ve got new neural pathways, context behind their behaviors, some clarity behind the language they use, the chicken exits and unawareness. The number one thing I say, “When you come through my program, there’s an opportunity here to create the life of your dreams. There’s also an opportunity that I’m going to give you a power that could transform your life forever, but if you don’t use the tools in place, there’s going to be a point in your life where you’re going to look back and go, ‘I had everything in my hand, but I didn’t use it to create it.’ There’s an opportunity where you could look at things as very regretful. You can create a mastery of your life or know what it takes, and not use it and continue down the road of what you say you don’t want.” That’s my story.
You’ve been through a lot of breakthroughs in your life. This show is success to significance. I know that there’s still a success piece of what you’re working with. You want to be successful, have things and all of that, but I know that you’re trying to touch other people’s lives and be significant to them so that they don’t experience all of the things that you had gone through. I appreciate you doing that. One of the things that you focus on is helping people have that clear vision in their life for making a difference. Those that are reading are either lying in bed at night, awake and not sharing with anybody, “What’s next for me? I’m so tired. I’ve had this long life.”
I really do mean that. Most of the people that are reading this are 40 or older. They’ve had a career and they’re saying, “What’s next? What’s out there for me?” What I’d like to know from you is, how do you help people recognize what will make a difference for both themselves and for people around them? They may be saying, “I want to make an impact, but I don’t know how. I don’t know what skills I have. I don’t know what resources I have.” How do you help them start identifying and moving in a direction so they don’t feel like they’re stuck where they’re at now?
It’s funny that you bring that up because most people that come through my program, the very first thing that we go through is vision. Spiritual, business, personal and health. We deal with four quadrants. The health portion, they can see that. The personal relationships, they can write that stuff down. When it comes to creating a life around a business that they absolutely love, they struggle with it and I know 100% what it’s like because I’ve experienced it. A lot of it has to do with the conditioning, the environment, the world and what we spent most of our years doing. We have a distinct disadvantage, especially at 40 years old, being that our frontal lobe and our experiences have been built up so much. The terminology, you can’t teach an old dog new tricks. You can but the dog is like, “I’ve been doing this for years. I don’t want to do a new trick. It’s painful. Trying new things sucks.” When your frontal lobe is fully developed, you use logic and how. Logic and how is measuring past experiences and carrying into the future.
That’s why you see a lot of people that continue in the same loop for their entire life because the thought of going outside of what they know and the way that their unconscious mind goes, “Move and try new things that are painful.” One of the things that I peeked at, I noticed by going to a lot of events and hearing it, very similar to what you said, “What’s your story?” A lot of people don’t understand that their story is their purpose because that’s the thing that you touch. Here’s the thing. A lot of people do the comparison game. “My life wasn’t nearly as bad as that.” “He went through that?” “I don’t have the hero’s story that he has.” You understand there are eight billion people on this planet. There are people like you that are blind to a spot that maybe you’ve recognized in your life that you can share with other people.
One thing scientifically proven, and this is why you’ll hear philosophers and philanthropists out there that talk about it, it’s about helping other people. It fills your spirit. Part of the quadrants of the vision for myself is your spirit, and your spirit is so powerful. When you can impact people on a different level, it increases your vibration level beyond. Just me talking about it right now increases my vibration because of the people that you can impact with it. Figuring out what your story is, what you struggle with, what you’ve been able to overcome and how can you share that with other people, I usually take that and I’m like, “How can I build that into a business because I absolutely love it?” When I reverse engineered that, I was like, “Wow.” One other piece that I looked at, and some people look at this as morbid but I don’t, is I take a 360-degree view of what I want people to think of me when I’m no longer on this planet.
I think that’s important. I don’t think that’s morbid at all.
When I looked at that, I was like, “This is what I want people to remember me by.” It gave me a drive to start showing up and being that person because that’s what I want people to remember. When you’re dying, it’s not about the things, the money. It’s not about anything. You don’t care about that. In fact, I firsthand experienced from my mom, where she was calling everybody for regrets. I had an opportunity where she sat down with me and she was about to give her, “Geoffrey, I just want to,” and I said, “Stop right there. One thing you’ve got to be proud about is that I am the person I am because of the experiences that I had throughout my life. There were events that happen, but how I see them and how I put them into my life now makes every bit of difference. Just be with me in this moment because there’s nothing to regret.” A smile came on her face and she’s like, “I guess I did do some good.” That was a super powerful piece. I suggest to all of my students to take a 360-degree view of what do you want people to say about you? What is your story? How can you impact other people? Make an actual career out of it?
It’s different than passion too. I have passions for a lot of things, but I can’t make money doing them. For me, I can’t. You may have passions too. My husband loves to lift weights, but he can’t make money lifting weights. He’s not going to make money lifting weights. That’s a passion. It’s important to dig deep and find out what you’re good at. For those that are reading and going through this, this is why this show is so important for me to give to the world because there are so many of us that are struggling with going through this tunnel. “I’m afraid to go through the tunnel and I don’t know what’s on the other side. I just know that I have this calling that is moving me from what I’ve done for so long. It’s become mundane and it’s not fulfilling me into something that will fulfill me.”
That’s a very scary thing for people to go through, but I’m trying to provide as much information as I possibly can about how people have done it, about how people have come through the other side, how people have started, what struggles they’ve had in the middle. You’ve had your share of struggles as you’ve gone through to make the difference for other people as well. That’s important that we address the fact that it’s not so much about passion as it is about some of your skillset and things that make you happy.
Part of your story, your purpose and your drive. A lot of people might struggle when you create your end result. There may be things in between that you do as a sacrifice to get what you absolutely want in the end. The drive is the end result. You’re continually visualizing the end. Part of getting what you want in your life is visualization. Most people don’t know that your unconscious mind doesn’t know the difference between imagination and reality. It’s crazy. My students and I, we went back and looked at their whole vision and what they accomplished. What they put for three years they accomplished in eight months. It’s amazing what you can accomplish when you put it down there and when you constantly visualize it and see it. Your unconscious mind is a slave. All it does is give you exactly what you put out there. Whether you perceive it to be good or bad, it just delivers.
It’s almost like fake it until you make it because you are having that vision and believing that you’re in that place. I certainly know it’s much deeper than that. What are some of the things that people can do about self-image? I want to preface it by saying, and I’ve done a lot of research because I’m writing a book as well, I believe that for example they’ve been an accountant forever and that’s all they know. They can’t possibly move into something that isn’t accounting. They don’t have the ability to do it. Even if they have the desire, they don’t believe in themselves enough.
I feel like that’s a confidence issue. I think it’s also a self-image issue that they can’t change your colors, so to speak, their spots. The dog can’t change his spots. What are some thoughts behind what someone could be doing if they’re thinking about making this change and it’s a big change for them? Let’s say it’s a huge change. Going from accounting to yoga or something like that. What are some things that people can do to start working on their confidence level, their self-image and self-talk to move them forward?
There’s an extremely good book written by the godfather of personal development and his name is Maxwell Maltz. The book was written back in the ‘60s and he was a plastic surgeon. The book is called Psycho-Cybernetics. Dan Kennedy rewrote some of the stuff because Maxwell Maltz has long passed. It was the book that cracked open about self-image. The reason that he got involved with a self-image is because he kept this segment of clients that he would go and he would completely fix whatever it is that they say they wanted. He made them look exactly like it yet they would continue to come back and say, “I don’t look anything like this. I’m ugly. I’m whatever.”Creating your end result prompts you to sacrifice many things in between. Click To Tweet
He became obsessed with figuring out the psychology and what it was. He realized that the conversation in the story that these people were having in their head was, “I’m ugly.” No matter what external pieces that they were fixing on the outside, the internal is the one that matters. It was seeing it was ugly regardless. He created a whole process in place and I use a lot of these pieces in, but the very first one is finding somebody who’s super successful. Somebody that you’re like, “I love the way their presence is. I love the way that they are,” and start becoming a master of watching them. Seeing their presence, their movements, and I can tell you this based on me studying tons of successful people. This is very common.
There’s always one person in their life that you’ll be like, “Who was that person?” They’ll be like, “It’s so-and-so.” One of my mentors was Tony Robbins. They mimicked, watched and became that person. Success always leaves clues. That was the very first thing and they started recreating and then as they recreated themselves around that presence, they started getting the confidence. Once you have the confidence, it is everything. That would be my very first step in recreating yourself.
Just emulating someone, and it doesn’t have to be someone famous at all. The person that I think about all the time is not a big famous person. They are in my specific industry at the time, but not a big famous person, but I wanted to be like that person with full of energy, ideas, never a pessimist about anything. Everything was just optimism and change was great. We thrive on change and recognize that we do and those were all the attributes. Even the way that he speaks, I still speak that way. There’s probably some psychological something in this. He would talk so fast and get so excited that we all made this joke that we would never sit in the front row because he would spit on you. I catch myself spitting sometimes when I’m talking. I get so excited when I’m doing a speech that I see myself spitting because I’m not taking the time to swallow. It’s funny that even that little attribute I picked up. That wasn’t intended at all. Every time I call him, I go, “Hey, spitter.” He’s like, “Hey, spitter.” We laugh about it now because he goes, “I can’t believe that you tried to copy me there.” I go, “I swear, I didn’t want to copy you.”
It’s funny that you say that. That’s another thing that’s very important. You’re around them all the time. If you’ve got an environment where it’s a constantly, “No,” and you’re constantly wanting to step outside of that, it’s like taking an alcoholic and saying, “I’m going to put you in the bar and you don’t drink. We want you to be a different person than what you currently are, but we’re going to keep you in the same environment with the same stuff going on around you.” The way that we work is we’re constantly trying to connect with our environment. When our environment is there, unless we’re completely aware of it, and there are lots of studies on it, one being an Allen curve, seeing who’s there with you, supporting you, who’s that cast and taking an inventory of that and go, “I know that when I’m in this presence, this is how I’m feeling.” Our biggest struggle, and I share with this with people because I see this all the time, sometimes our biggest, Negative Nancy I call them, is the people that are closest to us.
I love my husband and been married for 36 years. We’re happily married, but he is my Negative Nelson. I don’t share a lot of things with him, especially if I’m excited about something. I don’t share it with him until after it’s happened. I’ve learned that he could burst my bubble. Who you surround yourself with is critical. If you’re reading and you’re someone who’s in a regular job and you surround yourself with a lot of mentors that you have in your job now, even if you have a side hustle or you’re planning on retiring and moving on or transitioning, the people that you surround yourself with right now might not be the right people in the new life that you’re trying to develop for yourself.
Sometimes you have to let go. Not let go of the relationship but let go of them from the mentor standpoint or your advisory board because they’re going to be the ones that are going to say in the example of the accountant saying, “That’s very risky. I don’t think I would be doing that. You’d be crazy to do that.” You want to have other people that are pulling you there rather than people that are pulling you back. Geoff, if someone is reading this and they’re like, “I resonate with Geoff. I want to have a conversation with him,” what is the best way for them to reach out to you and have that conversation?
They can find me on GeoffHughes.com. I put a book together. That was my very first piece to share with people. I studied some of the most successful people in the world and I took all of my biological and neuroscience geek stuff. I married it together and I created a book that offers an opportunity without reading ten million pages of books like I have to make a change in your life. Simply by going to my website, just putting your name and email address, you’ll get a free copy of the eBook. It’s not an eBook where it’s like the flimsy, read three pages, and you put somebody’s email. It literally is. If you follow everything within there and you want to make a change, it will change your life forever.
They can get the book and then in your website, there will be ways that they can reach out to you if they want to have a consultation with you as well before or after reading the book. You mentioned one book, I’d like to ask you what other books are you reading right now that’s inspiring you?
I’m reading a book by Brian Kurtz. It’s called Overdeliver, and if anybody knows who Brian Kurtz is, he’s a titan in the world. Most people don’t know his name too much but he was a list builder/copywriter the old school way. He’s got the rights to be republishing Eugene Schwartz’s classic book Breakthrough Advertising, which is the classic. He took everything that he’s learned over the years and put it into, not little pieces, but give you actionable pieces, mindset stuff inside there, and powerful marketing pieces. Jay Abraham, who most people consider to be the godfather of marketing, wrote a foreword in that book which is very rare for him to do so. It’s an extremely good book.
What is your favorite quote?
My favorite quote is, “Logic will get you from A to B. Imagination will get you everywhere.” That’s Albert Einstein. My other quote that I have in here is, “The only thing worse than being blind is having sight and no vision,” by Helen Keller. She was blind, but she was a visionary and she could see things, which falls in line with part of my programming vision. Those are my favorite two and then I have my own which is, “Who you think you are is what you are.”
First, you have to get to who you think you are. You read Why Am I Afraid to Tell You Who I Am? I love the name of that book. I want to say thank you again, Geoff, for coming on and sharing this with us. These are deep conversations because these are big changes that people are making in their lives. They’re important. They deserve the attention. Congratulations on all of your success, especially all the breakthroughs that you’ve had and the glass ceilings that you’ve broken through as well. I look forward to seeing you continue to grow. Hopefully, we get to see each other again in another New Media Summit.
We’ll see each other at some other event somewhere for sure. I just want to say thank you very much for having me on and sharing me with your audience. I do appreciate that. We had some great talks at the show and we had some good synergy, so I love that.
Thank you very much for reading, everybody. Please be sure to give us a five-star rating and make sure you write us a review as well so that we can continue to grow and spread the word to everyone else who’s in the same spot. If you know someone who’s in this position who’s saying, “Should I be leaving my job? Should I be going from success to significance? How do I make my life more significant and more impactful for the rest of the world?” share this podcast with them. I would appreciate it very much and we will catch you next time.
- Geoff Hughes
- Why Am I Afraid to Tell You Who I Am?
- Breakthrough Advertising
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About Geoff Hughes
Making money online and being my own boss is great but my true fulfillment comes from helping others. While I’ve had no problem pulling in seven figures year after year, what I really enjoy most is helping others finds success. A few years ago, I came to the realization that if I could achieve this, anyone could. I’ve become incredibly passionate about sharing this system with normal, everyday people so that they can experience the freedom and the lifestyle they’ve always wanted. I love teaching people how to unlock the power of their mind and create successful lifestyle businesses. Because to me, success is measured in different ways. Personally, I think its measured in how many lives I can impact in a positive, meaningful way. And I am dedicated to bringing more value into the lives of others than I get in return. What I’ve learned in my own journey is that the level of our potential is dictated by our mindset and self-image. I’ve found that, for the most part, we will only accomplish what we believe we can achieve. As Napoleon Hill said, “Whatever the mind can conceive and believe, it can achieve.” And he’s 100% right. That’s exactly why I am where I am today. I made a choice. I refused to live down to my expectations, and I set out to become more than the sum of my circumstances. And you can too. If you are someone who has thought about building a successful online business around your expertise, vision, and passion, then you’ve stumbled into the right place. I want to invite you to download a complimentary copy of “Blueprint to Wealth: Habits of the Top 1%.” In it, I will show the exact secrets to mastering your mind and creating a life that most people can only dream about. I’ve personally spent over $500,000 on my own personal and professional development so I created this resource to help you succeed much faster.