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Episode Blogs

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  When your business has just started out and it is just beginning to find its legs, normally one of the issues you’re likely to run into is how to sell it to your target audiences. But at the core of all small business marketing is making sure to keep your content simple but consistent. This is the belief of Ignite Marketing‘s Lori Lyons, a small business marketing expert and consultant. Lori explores the importance of these core principles with Jen Du Plessis, drawing from her own experiences in marketing. Feeling like your small business is in a rut? Let Lori and Jen show you a newer, simpler way to go about things. — Watch the episode here: Listen to the podcast here: A Platform For Your Small Business With Lori Lyons I am delighted that you have joined us. If this is your first time, thank you for joining
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Success in business means that your product or service is sought after by potential clients, or they keep on buying from you. It is about creating that customer base and building that “tribe” which attracts other potential clients, boosting your sales. In this episode, host Jen Du Plessis interviews author and business consultant Mitch Russo about building and taking care of a tribe to drive up sales to your product. They also talk about creating and handling your tribe culture while staying true to oneself. — Listen to the podcast here: Building Your Power Tribe With Mitch Russo I have with me Mitch Russo. Mitch and I met at an event called New Media Summit, which is for podcasters. He’s a great podcaster. The name of his podcast is Your First Thousand Clients. If you’re reading and you’re going, “What’s that? First thousand clients?” That’s what we’re going to help
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Setting up a business is all about having people gravitate towards you and your services. How can you draw people to your business? In this episode, Jen du Plessis talks to Jennie Edwards, the Founder of Your Dynamic Story and photographer and videographer herself who helps entrepreneurs share their message to make a bigger impact in the world. Through storytelling and impactful delivery with powerful videos, Jennie has set the bar high when it comes to connecting to a desired audience. She believes that it is by showing up confidently and vulnerably as well as being in alignment with your values are the keys to empower clients, grow an audience, and authentically connect with them to drives sales. Learn from Jennie as she teaches you about her nine gates of customer commitment and how you, too, can pull people towards you. — Watch the episode here: Listen to the podcast
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Podcasting is now making waves in the entrepreneurial space as it is becoming an efficient medium of instruction. Today, Jen du Plessis has an equally talented personality on-air and he is Marc Guberti. Marc is a USA Today and Wall Street Journal bestselling author and hosts three podcasts – including Breakthrough Success Podcast – and several evergreen virtual summits where he teaches people how to grow their businesses and achieve personal transformations. Marc talks about how podcasting can help grow your business whether you are an entrepreneur or realtor. He shares the real purpose of podcasting, its different approaches, and getting the right content to prevent roadblocks. Listen to Marc as he imparts some useful tips on all things podcasting, including three different ways on how to monetize it. — Watch the episode here: Listen to the podcast here: Growing Your Business Through Podcasting With Marc Guberti My guest is
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Among the list of things that a business should always ready itself for the possibility of happening, preparing for a recession is an item that’s often taken for granted. The thing is, this would be a huge mistake because the reality is that recessions are big opportunities for your business to actually thrive, as long as you’ve put in the right amount of preparation. Jonathan Slain is a sought-after consultant with experience in investment banking and entrepreneurship. He joins Jen Du Plessis to talk about what preparing for a recession entails, and how you can make said recession work in your favor. Don’t wait until the last minute because by then, it’ll already be far too late. — Watch the episode here: Listen to the podcast here: Getting Yourself Recession-Proof With Jonathan Slain I am having the opportunity to speak with a colleague and a friend of mine, Jonathan Slain
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Are you looking for ways to become a successful realtor? If so, but you entered the space treating it as a hobby, then it is time to treat your business as a real job. In this episode, Jen Du Plessis talks with Leigh Brown about starting to do things in your business differently as a realtor. A realtor extraordinaire and bestselling author herself, Leigh shows us the ropes to get your business going, especially during this time of crisis with the Coronavirus Pandemic. She talks about how you can prepare for the worst and highlights the importance of having a mentor. Also, giving us a peek into her book, Seven Deadly Sins of Sales, Leigh names one of the deadly sins that you should fix if you want to put your business on track. Whether you are a realtor or a mortgage lender trying to figure out how to work with one, this
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In this increasingly busy world, many of us find ourselves getting drowned deeper into more and more work. It has become difficult to see the light of day with everything piling upon us. So when can we stop running around like a chicken with our heads cut off? In this episode, Jen Du Plessis sits down with Bruce Lund to discuss how we can work smarter and not harder. They talk about how we can get the most out of our day with the right time management so that we can not only be the most efficient but also get as much from our business in that timeframe. Bruce is the Founder and Director of the 90-Day Sales program, where he helps thousands of professionals all over the country increase productivity through accountability with intense and positive sales training. He shares with us some of those great wisdom along with the four-hour
Anybody can become a great leader no matter what position you are in. Today, Jen du Plessis talks to Christine Perakis about the key leadership strategies that we need to possess. Christine is a business growth architect who guides small business owners to get from zero to eight figures in record time. Drawing from her experience as an attorney, strategic advisors, and serial entrepreneur, she offers advice on how to make sure that you remain a quality leader and an effective communicator. She also outlines her barometers of resilience and highlights some tidbits from her book, The Entrepreneur’s Essential Roadmap: Take Your Business from 0 to 7 Figures in Record Time. — Watch the episode here: Listen to the podcast here: <h2>Leadership Strategies: Becoming A Great Leader And Effective Communicator With Christine Perakis</h2> Leadership Strategies: Becoming A Great Leader And Effective Communicator With Christine Perakis I have with me Christine
One of the purposes of niching down is to keep yourself from drowning in a heavily saturated space. In business, you just can’t be everything to everybody because if you’re selling to everyone, you’re basically selling to no one. If you’re looking to jumpstart on finding out how to niche down, then it is best to start with making your message clear. This episode will help you with that as host, Jen Du Plessis, brings in author, host, and founder of Bator Training & Consulting, Ken Bator. Sharing his book, The Formula for Business Success, Ken lets us in on some branding strategies that do not only deliver great business results but also create a positive workforce and work environment. He shows us how closely related brand, culture, and strategy are to a business’ success, especially in creating a positive customer experience. Dive in deep into Ken’s wisdom and expertise that will have
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Creating, launching, and monetizing your product or service requires the right tactics. In this episode, Jen Du Plessis interviews Sean Douglas who is a Resilience Implementer, Suicide Awareness Trainer, International Radio Show Host of Life Transformation Radio, Business Positioning Strategist, and Author. Here, Sean shares to us his love for solving problems and how you too, can give the right answers that can guide you to business growth. He believes that by becoming someone who is known for something and has a startling fact, you can make a lasting impression to your target clients. — Watch the episode here: Listen to the podcast here: Creating, Launching, And Monetizing Your Product With Sean Douglas I am excited for our guest because he is a veteran and everybody knows how important that is to me for my family and because I was raised in Colorado Springs, Colorado and around that. I want
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Are you in the process of raising investments but have no idea where to start? In this episode, Fredrik Sandvall talks about his military background in Sweden while managing three businesses. He shares his experience in the real estate space as well as some future undertakings he has planned. He also discusses some big mistakes people make when raising money for their business and gives ideas on how to do it right. Frederik is an industry expert and mentor to startup businesses looking to achieve financial freedom through real estate, investments, and business. His global entrepreneur experience had a direct impact on the establishment and development of FundX. He hosts two podcasts, namely Investing Skills, which he does alone, and Invest in You with his sons, Ivan and Charlie. — Watch the episode here: Listen to the podcast here: Where Will The Business Investment Come From? With Fredrik Sandvall I
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Keeping a proper database of contacts, and turning those contacts into business is an art form all its own. Lead generation is an essential skill for any good sales person to master, and yet, many neglect to even put the lightest bit of effort in it. Scott Groves is a sales coach and lead generation master who’s been in the industry for 20 years. He and Jen Du Plessis break down what lead generation is, and why it’s so important for a growing business. Could this be the big break your business needs? — Watch the episode here: Listen to the podcast here: Making Lead Generation Simple With Scott Groves If this is the first time, thanks for joining us. Welcome to the community and I hope that this is the beginning for you. If you have read for years, thank you so much for doing that. I appreciate it.

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