Lifestyle Investing: How To Build A Career Around The Life That You Want With Justin Donald

MLM 286 Justin Donald | Lifestyle Investing


Entrepreneurs and investors are increasingly opening their eyes to the concept of lifestyle investing, which is built around the idea of building a career around your desired lifestyle. It’s more than just getting out of the 9-5 and building your own business. Unless you can step out comfortably any time and have your business running like clockwork, you’re hardly out of the weeds yet. What exactly does being a lifestyle investor entail and is it even a possible outcome for you? Learn more as Jen Du Plessis speaks with Justin Donald, an impressive figure who has been dubbed “the Warren Buffett of lifestyle investing” by Entrepreneur Magazine. Such a distinction doesn’t come without anything of immense value, as you are about to find out. Open your mind, listen to this conversation, and reflect on how you can start to recreate your whole life and do it by design. 

Looking for some help? Jen is seeking individuals who would like to be featured as a panelist on the show for her Mortgage Lending Mastery Mastermind Series.

Email to get scheduled!


Watch the episode here:

Listen to the podcast here:

Lifestyle Investing: How To Build A Career Around The Life That You Want With Justin Donald

Welcome, Justin, to the show. 

Jen, it is great to be here. Thanks for having me on. I’m looking forward to spending some time together. 

Thank you. What an impressive bio you have, Entrepreneur Magazine calling you the Warren Buffett of lifestyle investing. I want to dive right into this. We have a lot of enlightenment in what we do and that’s why I wanted you on the show. Knowing that we have loan officers, real estate agents and investors reading, this is a challenge for a lot of people. We run 100 miles an hour and it’s all about the deal. No matter which spectrum we’re talking about here, it’s all about the deal and it’s all about quick response no matter which one it is. 

The realtor got to get back fast to the loan officer. The realtor has to get back fast to the clients to write the contract. The investor has to find that deal of the century every single day. Our whole lives are around this total circle of chaos, is what I call it. Tell us about lifestyle investing, how that’s different from traditional investing, and why it’s important for real estate agents and loan officers to start investing and do it in a way that becomes lifestyle right from the beginning? They just can’t dedicate their time to it. 

It gets to exactly what you talked about, which is most people are busy and time is our most precious resource. Most people don’t have enough of it. We all have the same amount, but the way people choose to spend it differs. A lot of people in professions where their income is based on the time they spend or the sales that they do, it’s easy to ramp up that time and overcommit time for the income that they want to make. 

Instead of trading time for money, buy assets that produce the income that covers the cost of living the lifestyle that you have. Click To Tweet

The whole genesis of lifestyle investing was built around this idea of having the lifestyle that we all desire to have and building the rest of our life around that including work and income. Instead of trading time for money, it’s buying assets that produce income and that income covers the cost that it is to live the lifestyle that we have or at least live the bare minimum, the basics, whatever it costs to survive. That’s step one, and then you get into what does it cost to live your life. 

My goal years ago was to stop trading time and to stop being a slave to a job or in many cases, you stop your job to start a business, but you become a slave to a business in time. A lot of people start their own business for freedom and for lifestyle, but then their business owns them. For people that aren’t slave there, maybe it’s a slave to security or a slave to the income that they make or the lifestyle that they’re accustomed to. Most people live a life where they have some golden handcuffs or some form of handcuffs to the thing that they do, whether out of security, fear or familiarity. 

They’re accustomed to even success. You bring up a couple of interesting points. When I transitioned out of being a top-producing loan officer and having a lot of money, I’m thinking, “What are my costs?” I looked at my monthly minimums and it was $18,000. We had to have $18,000 a month. I did that based on where I was, not where I was going to be. I realized, “I’ve got four closets filled with clothing. I was always buying at least $1,000 worth of clothing every month because I was speaking. I was on stage. I had to have a new dress because I’m going to that same event. I don’t want the same pictures with the same thing.” All the clothes I needed and now I just wear leggings at home. 

I didn’t look at what that bare minimum was. I didn’t need dry cleaning anymore because I didn’t have dry cleaning as often. It changed. That is something important for people to understand. I’m only saying that because an experience that I had was I had the right number, but I didn’t have the right number for the new deal. That’s super important. The other thing that you’re talking about is also Rich Dad Poor Dad. It’s the left side of the quadrant versus the right side of the quadrant. Having more passive income so that we’re not trapped. That’s why they came up with the game. We’re not trapped in that left side of being an employee and being self-employed, which is still a trap. 

It also costs you more in taxes. You spend more on taxes and you’re trapped or enslaved. There’s no doubt about it. I think about being on the right side of that quadrant, the business owner and the investor. It’s funny at one point in time, I felt like I was a business owner but truly, I had fooled myself. I was self-employed because I couldn’t remove myself from my business. I always felt like it was my business and the truth of the matter is it was not. I was self-employed. Maybe it was a lot better in terms of being able to work harder or produce more and create a bigger income, but it also created a bigger treadmill that I ran on, an operated deluxe model. 

I was at a retreat for women, and one of the women and her husband owned 3 Subways, 2 acupuncture places, and a Segway tourist. They’re self-employed and they are trapped in that business. The revelation of working on the right side of that quadrant was like, “I’ve never done anything with my money. I’ve just bought more clothes and fancier $18,000 to $20,000 watches. I started buying things and I wasn’t buying my life. I want to talk about that transition from self-employed into a business owner and what your perspective is on that to get this lifestyle. Loan officers, real estate agents and investors tend to play in that S. You may get a W-2 as a loan officer, but you still are acting like an S. What’s that transition to get up into that quadrant? I imagine you’re going to tell me 1 of your 10 commandments. 

It could easily fall into the ten commandments. It’s a component of time. Is your income derived from time spent? Most people in that S-category, even though they have built some infrastructure around them, it still involves them to run. Being a true business owner, you don’t need to be there. You’ve got an executive team that can run it. The business performs as well, if not better, whether you’re there or you’re not there. A true business owner isn’t making money based on time spent. They are making money based on an asset. Investors are making money based on capital at work and ownership of assets. They’re not making it based on their time. There’s a little time that goes into doing the due diligence, but that’s a finite amount of time. Once that’s done, the asset or the investment continues to produce returns. 

I speak to a lot of loan officers and real estate investors. I’ve got a lot of friends in this business. It’s an incredible business. It’s been monumental. I strongly encourage them to start buying assets. People are willing to work hard and they’re willing to put in the extra hours to make the extra income, but at a certain point in time, they’re probably not going to want to do that. They are going to have the priority of a family where they should be allocating that time and not grinding out the last dollars. There’s the old adage, “When the sun is shining, make hay.” To a certain degree, that’s the case. Build up your war chest to then be able to start buying assets that will have long produce returns, whether you’re involved or uninvolved, and whether you’re sleeping or vacationing or not. To me, it’s making a decision to move in that direction and not spend money on liabilities, but rather spend them on assets. 

It’s grow your assets. Infinite assets is what it is. This all resonates with me because I brought you on. I’m hoping that this resonates with everyone because it’s something that I preach. I’ve been preaching for several years on this show. You have to have multiple revenue streams and that’s what the whole asset side of it is. It’s multiple revenue streams, not like, “I got a loan. I closed a loan. I got a deal. I closed a deal. I bought a house. I closed the house. I flipped the house.” Even that is self-employed because it’s not longterm. It ends when you end flipping a home. The buy and holds are going to be so much better for you. Getting people to understand that when you have this wad of cash that everyone’s experiencing to not buy things and look at that. If someone is not in that realm and they haven’t been doing that, they’ve been doing more liabilities, they’re buying the cars, the boats, and fancy whatever. What are some steps that you’re suggesting that people do to start creating the perpetual asset and the red stream? 

MLM 286 Justin Donald | Lifestyle Investing

Lifestyle Investing: True business owners don’t make money based on time spent. They make money based on capital at work and ownership of assets.

The greatest thing that someone can do is they can commit to enhancing their education around buying assets and creating good investments. When I think about that, it stems first from your peer group. Who are you spending most of your time with? That’s who you’re going to think like. That’s who you’re going to respond like. It’s not bad to have friends that are in the same stratosphere professionally and personally as you, but it’s also good to pull in other people that play the game of life and the game of business at a higher level to stimulate your thinking, cause you to ask different questions and to make different decisions. 

For most people, once their mindset shifts, their actions and their disciplines follow in suit. That peer group is important. Having a mentor or a coach who has done the thing that you want to accomplish is priceless. That’s another person that’s pulling you up to the next level. I share this because this is what I’ve done in my own personal life. I have engaged coaches. I have been intentional about finding a peer group that inspires me and plays the game of business in life at a level that was maybe higher, greater, or more purposeful and intentional than what I was doing. That has made all the difference in the world. To find ways to source and grow your education is the key. 

If I’m a loan officer, real estate agent and real estate investor, I’m always going to go right to real estate and say, “That’s it. I’m going to invest in real estate.” There are thousands of ways to invest. Could you give us maybe the top five different investment vehicles that you think would be good for someone who’s stepping into this? 

It’s going to vary based on different people. Some people are going to have expertise in a certain area. They might be more geared towards, like you, real estate. That might be a great move because you have expertise there. Maybe a lot of people in your network and in your audience have expertise in real estate. I love real estate. Real estate is a great play and I like it because most of the real estate that you buy, you can put 20% down, own it, and capture all the appreciation and all the cashflow. Use other people’s money, that would be one source. 

I also like the flip side of it, which is the debt side. If I can be a lender and I can lend to people doing real estate or various other things, I can be put in a first lien position or the first position if something goes wrong to make sure that I get my money back. I can collateralize against the asset that they’re looking to invest in rehab. That’s an incredible way to do it. Another way is in operating companies. I have done many investments in operating companies. By the way, I outline all this in my book, The Lifestyle Investor. The subtitle is The 10 Commandments of Cash Flow Investing For Passive Income And Financial Freedom. It’s my ten criteria of why I invest and what I look for. In an operating company, if someone has expertise in a certain industry, it lowers the risk and gives them a lot more likelihood of success, but someone that doesn’t have expertise there, may not want to start in that category. 

That’s where you want to hire a mentor who’s been down that road or a coach who knows how to take you down that road. 

Those are a few that I absolutely love. If you’re talking industry-specific, the world of eCommerce is strong. Anything that supports eCommerce like warehouses and industrial distribution centers on the real estate side is huge. Cannabis is a booming industry and is poised to boom even more here in the US. Cryptocurrencies for the right ones, there’s a lot of action there. 

More coming on board. I had the wonderful luxury of spending time with Sharon Lechter who wrote Rich Dad Poor Dad. She’s the actual person who wrote it and we were talking about it. She said she’s going back into storage facilities. That is the thing that she’s going back in because people are wanting to downsize but don’t have any place to put their items because they can’t find the downsized house. They’re saying, “We got to downsize while we can.” She’s going back into storage facilities, so that lends itself to what you were saying with industrial. 

Find deals that are off the beaten path, deals that not everyone has access to. Click To Tweet

I bought a house and I’m going to be the note holder on it and do seller financing for the whole thing. That’s where we’re at in some of those things as well. I have Bitcoin, but I only own a small amount. It’s a little riskier for me because I’m older. My son is in it because he’s younger. It makes sense for him. He does options trading so for him, it’s nothing. For me, it’s a little scary. That’s cool. If someone is reading and they’re younger, is there a difference in your ten commandments or criteria versus someone who is over 45 or something like that to make an impact on this? Should they work until they’re 80? 

My goal for anyone is that they can work for as long as they want to work. Most people feel like they want to retire because they’re not working a schedule that’s ideal. Some people that want to get out of their industry or their business are not due to the fact that they don’t want to work. It’s due to the fact that it’s not a schedule that works for them. My goal is to help people create options to work when they want for as long as they want in whatever location that they want. 

For someone who doesn’t want to work fulltime, they might love working 20 hours or 10 hours a week. My mission is to buy my time back. In that way, I don’t have to rely on my time spent to earn money to cover my lifestyle. That’s already done, and then I can choose where I want to spend my time. If I want to spend it on some investments or if I want to start this company or if I want to help consult and advise someone in their business, these are all things I can do. When you strip away the whole survival part of life and you get financially sound in that department, then it happens automatically. It’s mailbox money. A whole new world opens up and that new world is full of choices and opportunity. It creates a platform for someone to figure out what they’re most passionate about and how to live life according to where they feel their purpose is. 

That’s important. I want to ask you about the movement of money and 401(k)s. I don’t have anything in 401(k) anymore, not at all. For me, 401(k) is stagnant money. Financial advisors, I’m sure there are many that are great, but most of them are coaches. Coaches are people that haven’t done what you’re doing, but they know the game. That’s a coach. I like to consider myself a mentor for some of my clients and a coach for others where I’m telling them exactly what to do. Mentor because I’ve been down that road. 

The problem that I have with a lot of financial advisors is putting money in a 401(k) and then saying, “You’ve got to keep it there for 20 to 30 years.” I don’t have the patience for that type of thing. I want my money to be moving for me and creating itself over and over and duplicating itself after another. Having extra capital to do something else rather than watching it be capital. What are your thoughts on that? Let’s talk about 401(k) specifically and sometimes, even IRAs if they’re not the right IRA to move the money though. What are your thoughts about movement of money? 

We’re in a lot of agreement with 401(k)s. Most people don’t realize that at some point in time, you’re going to owe taxes on those dollars. Most people are like, “My money is growing and I’m doing great,” but you’re going to give away 1/3 to 1/2 of it at some point in time. That is an important thing to recognize. To me, it’s better to pay taxes now when we are at historical lows, and then have your money grow tax-free. Using some vehicle that supports that makes more sense. People should be careful because their money is tied up. There’s no real utility. Financial advisors say, “If you have a good one, great.” 

I outlined this in my book. The newest numbers are that only 5% of financial advisors outperform the S&P 500 index. They’re charging a fee that is higher than if you just went into the index directly. The odds are good that they underperform it. You’re paying someone more money to underperform 95% of the time. The financial services industry is misaligned because people are paid in ways that are not aligned to the investors and people that are putting money in that are expecting a certain return over a period of time. A lot of advisors, not all advisors, and I’ve got great friends that are advisors, but I can tell you there are plenty that put people in high-priced products where they make a good kickback. In many instances, the people that are investing your money aren’t even investing their own money in the same things. 

They can’t because they’re not allowed to. When my son had gotten his degree in all of his series, whatever it is, he ended up leaving and saying, “If a client said to me, ‘Where would you put your money?’ I would say, ‘I had put it in what I’m telling you, but I can’t put it in the same one that I’m telling you. I’m not allowed to do that. I can’t double-dip.’ If I’m going to go to the best one, why don’t I back up and send my own money to the best one and not be an advisor?” That’s interesting that happens. 

It’s the old adage of the mechanist’s car doesn’t run, the plumbing the plumber is plumbing, and the carpenter’s house is a mess. The financial advisor doesn’t have as much money as you do. The real estate agent doesn’t own as many properties as you do and the loan officer has bad credit. It goes on and on. I’m not saying that’s for everybody. If you’re reading, I didn’t mean to offend anybody. If you have properties, great. If you have great credit, great. It’s amazing how that happens. How do you exponentially grow this? When I look at the right side, I’m a dabbler. I have a little bit of everything. “Let’s try that. Let’s try this. I have a little bit there.” What’s the secret to manifesting this into 6 and 7-figure income? How do we manifest that fast rather than dabbling across all of these things to get our toe into everything? 

MLM 286 Justin Donald | Lifestyle Investing

Lifestyle Investing: When you strip away the whole survival part of life and get financially sound in that department, a whole new world opens up that is full of choices and opportunity.

Unless you’re a trader by profession, you’re probably not going to get there in the stock market, at least not shortterm. If you are more of like a buy and hold and you’re banking on the US economy longterm, and you’re not going in and out at peaks and valleys in the stock market, that is a better strategy than what most people have. The problem is there’s a lot of volatility and even your dividend-paying stocks don’t pay that much. For me, I’d rather be on the private side where you can get good deals and you can get some big returns that you’re not going to see in the public equities with way less risk. The risk to reward profile is more comfortable and safer than what it looks like in the public equities. 

Additionally, on that side, if you’re in real estate, you can depreciate it or if you’re investing in a technology company, there are different deductions that you can get. There are many opportunities to earn, and then be able to discount the returns that you had and do so legally. To me, it starts with finding deals that are off the beaten path that not everyone has access to. In my book, this is my third commandment and I call them invisible deals. What are the deals that are not on the market? Therefore, there’s no competition for them. It’s not being bid up. What are the deals that you can offer someone a price to buy an asset? They’re not even thinking about selling it, but you make the right offer to the right person at the right time and you can or knowing people that have access to a lot of deals, what we call deal flow. These are all great opportunities. We’re paying attention to trends that are up and coming. 

What’s an upcoming trend? 

That blockchain in general is going to be foundational. There are a lot of blockchain potential investments that are huge. One of the things that I’m involved with is buying retail brands that are bankrupt and scaling them online. Taking advantage of the eCommerce craze, but with a brick-and-mortar store where you close all brick-and-mortar locations. I mentioned cannabis. I would say hemp and CBD as well. Those industries are going through the roof. There’s only room for more here in the US with most of the states still having it illegal and it’s federally illegal. There are countless things. Think about technology, the direction that technology is headed, and what has happened even during this pandemic with the valuation of these technology companies. They’re going through the roof. Knowing what is coming ahead can help you out, but you don’t have to know it. You can just know people who know it. 

How do people know people who know it? 

That goes back to peer group. 

Talk about it with your colleagues and your friends. 

Get involved in masterminds and think tanks, and find people that are doing the things that you want to do and offer to take them out. I made a career for a decade. For a decade, I took someone out to either coffee or lunch or dinner. Once a week, I pick someone. By the way, I’ve got plenty of people that said no to this. I asked enough people that I would always find someone that said yes. That was a great way for me to learn what was happening. Not what you learn in school, which is likely not what’s happening. 

Even with PPE, there were many people that didn’t get PPE. A girlfriend of mine is a financial advisor and she has this side hustle of doing that. She said, “We’re looking for some investors to support this company,” because they’re going to survive. We looked at the spectrum of everything and ended up investing $10,000 when COVID started. It’s already been paid back, and then some, so it’s good. Those are little things that can be found too. Especially as real estate agents and loan officers, there are opportunities for crowdfunding of money to help someone who is buying a house that can’t get traditional financing. There are all kinds of partnerships. There are all kinds of things that can be done out there. I absolutely love it. I hope that everybody gets your book. Do you have it in audio, by the way? 

Yeah. I have it in Audible and it’s on PDF as well. There are a lot of different ways people can get it. 

It’s powerful for people to be reading and saying, “I can’t do the daily grind. Money in, money out. We have to diversify. We have to put it someplace that it’s working for us.” When you go back in the locker room and you assess how you’re doing for the year, “Are we winning? Are we losing? What kind of changes do we need to make the perfect time for us to grab all of your life insurance, long-term health care, short-term health care and investments?” Look at your 401(k) and look at your mutual funds. Look at all these things that you have everything in and say, “Is this moving in the way that I want it to move? Can I get more control over it?” You mentioned your business controls you instead of you controlling your business. 

That’s generally how it works. You have to guard your time and guard the people that you’re in business with. A lot of people go through life reacting, putting out fires, and taking care of problems versus spending the time to be intentional about what you want. Inside my first commandment, which is lifestyle first, I’ve got this freedom vision that I have people write out and I have these cues to help them understand what is most valuable or important in their life. It’s to map out how to be intentional and how to know what you’re going after versus going through life on autopilot. There’s more meaning when you can be purposeful and intentional with a life that you have a compelling vision of the future for. 

There's more meaning when you can be purposeful and intentional with a life that you have a compelling vision of the future for. Click To Tweet

Last question I have for you is, what’s the number one mistake that people make when they are presented with an opportunity? It looks good. They dive in and they’re going to lose their money because we get success first deal, “It’s exciting. I’m going to do it.” It’s only $5,000, $10,000, $25,000, or whatever number is for everyone. It’s like, “I’m going to give it a shot.” What’s the biggest mistake they make when they do that? 

The biggest mistake is seeing the returns before they happen. A lot of people see the numbers and they say, “This is going to be a 19% IRR.” They see the dollars coming in versus evaluating the deal. My main attorney says, “You look at every deal and look at it as it won’t work, and then try to prove that it will. If you can’t, you don’t do it, but don’t do it the opposite way. Don’t look at it as like, ‘This deal is great. Let me try and disprove it,’ because then, you have an emotional bias.” 

You should put it around other people who are smart that can pick it apart. If they can’t pick it apart, then maybe it’s a good deal. I like floating deals. I’ve got a deal that’s in the oil and gas industry. I don’t do a lot in that space, so I have floated it by all of my oil and gas people. Potentially, it could be a big opportunity. I’m getting their insight, feedback, and questions they’d ask and I’m having them pick this thing apart. 

Like a debunking group. I do that with my son. I send something over that sounds good and within three seconds, he’s back to me, “Nope.” I’m like, “I wish I would have known.” I didn’t put money into it. He’s good at being able to do that and I trust him. I love that you’re saying not to just trust one person. I should be looking at other people too. 

Most deals are leaning towards whoever is presenting it to you. One of my commandments and one of my philosophies is be sure to negotiate every deal and negotiate the terms so that they are in your favor. People want a certain amount of money, but that gives you the ability to work on terms and find something in the middle that works for all parties. Negotiation doesn’t have to be adversarial. It all has to be a win-win. Whatever is presented to you is already a win to the seller or the person that’s sharing it. You should feel comfortable tweaking it so that it can also be a win for you. The goal is that it works out and it’s not lopsided. 

MLM 286 Justin Donald | Lifestyle Investing

The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom

That is a huge a-ha. That’s an important part of this, especially in this realm, when you’re being introduced and they send you all the information, I don’t ever think, “It’s one-sided and they’re presenting in its best light. I need to find the darkness.” I take it at face value. That’s super powerful, so thank you for that. I absolutely love that. How do we get ahold of you? How do we read the book, get the audio, do the PDF, and take the little questionnaires that you have in there and the exercises? How else do we get ahold of you if we want more information to be able to get closer to you and open up doors with you? 

There are a few ways. If you want to get the book, you can certainly do that through Amazon. You can go to my website,, and you can get it that way. I do free plus shipping. For any of your readers, I’ll give it to them for free. They just have to pay the shipping to get it there. All the proceeds of my book go to a charity called Love Justice International, which is set up to stop human trafficking all over the world. We’re talking about kids here. This organization has locations in seventeen countries around the world and does great work. Everything goes towards that. I’m proud to be partnered with them. 

The other products that I have, you can find at I have an online course, master class, and mastermind. I’ve got private coaching. I am full on private coaching, but there is a waitlist that someone could apply to. The mastermind has an application. All the details are there. It appeals to a certain type of person. It is a right fit type of organization and tribe. For most people, it probably won’t be a fit. We work with some fun, interesting business professionals, investors and entrepreneurs. Also, my ten commandments are available on my website as well if you want a PDF of it or if you want to join the mailing list. 

What would you like to leave us with? 

I’d love to say what I say on my podcast, which is to take some form of action today, bring out the life that it is that you want to live in and take one step towards that life. Financial independence, financial freedom, buying one asset to move you in that direction, or doing one lunch with someone that’s doing it or reading one book, or whatever it is. It’s taking a step and moving in the direction of financial freedom and the life that you desire to live. 

Stop talking, take action, get results, that’s the bottom line. Don’t talk about it. Get it going. Thank you for joining us, Justin. I appreciate it. I know I’ve got a-has from this. I am excited. I’m glad that I’m dabbling in it, but I want to figure out a way to not dabble. I want to go deep end in one area rather than dabbling. That’s going to make a big difference. That was my takeaway and my a-ha. Thank you for sharing that with us. It’s been a pleasure getting to know you. 

Thank you. It’s been fun on my end as well. For those that do want to go jump in with both feet, in my book, I list my ten commandments. I list an example of an investment I did, at least one, in each of the ten commandments. I give enough information that people can copy and mimic exactly what I’ve done. For anyone that wants to go all-in, the framework is there and all you have to do is make the decision to do it. Most of these, if you circle around people that are in the investment space, can help you find these types of deals. 

Thank you for joining us, Justin. I sure appreciate it. I want to remind everybody, please give us a great review and give us a great rating on Apple Podcasts or wherever you’re reading. We’re syndicated in eighteen different places. I’m sure you’ll have a place that you can write a review. We’d appreciate that. As always, thank you for taking time from your day to read this blog. One last thing I want to let you know about is we’re doing another mastermind panel in this show. Send me an email at Let me know that you’d like to be on the panel and you’ll be featured here on the show as part of a true mastermind. We’ll catch you next time. 

We are offering the opportunity to do live coaching with me in a panel setting as part of the show. If you are interested or you have a challenge, you have a struggle that you have, you want to grow your team but you’re not sure how to do it, or you have some basic questions about your business, I would love to have the opportunity to coach you as part of one of our episodes. I’m excited for this opportunity. We already have some people that have signed up. There’s a waiting list. Get yourself on the list to have that opportunity to be a market influencer. When you’re vulnerable, it’s attractive. When you are willing to go out and say, “I have a struggle. I need some help.” The bottom line is, if you want the help, get it. It’s an offer I’m making to everybody.  

That vulnerability isn’t that you don’t want your loan or your real estate agents to hear about it. You don’t want your loan officers that, “I’ve got this myself and I’m being strong.” It’s a defense mechanism and it’s not attractive. What makes people attractive is when they’re vulnerable saying, “I have a problem. I need help. Can you all help me?” The best part about it is when it’s all said and done. You’re going to get the help that you need to move your business forward. I’m going to encourage you to send an email to We’ll get you on that waiting list and get you into a panel of no more than three people. I won’t do two people. I need 3 but not 4. We’ll use that time in a show to answer your questions and get some on-spot coaching. I look forward to having that opportunity to help you out. If you feel it’s relevant for you, then get yourself on this. We’re going to be doing an all year long. I’m excited about this opportunity. I hope that you want to take advantage of it as well. I’ll talk to you soon. 

Important Links:

About Justin Donald 

MLM 286 Justin Donald | Lifestyle InvestingJustin Donald is leading people to realize they can achieve their investment dreams and financial freedom. Entrepreneur Magazine calls Justin Donald the “Warren Buffett of Lifestyle Investing.” He’s a master of low-risk cash flow investing, specializing in simplifying complex financial strategies, structuring deals, and disciplined investment systems that consistently produce profitable results.

His ethos is to “create wealth without creating a job.”In the span of 21 months, and before his 37th birthday, Justin’s investments drove enough passive income for both he and his wife Jennifer to leave their jobs. Following his simple investment system and 10 Commandments of Lifestyle Investing, Justin negotiated deals with over 100 companies, multiplied his net worth to over eight figures, and maintained a family-centric lifestyle in less than 2 years. Just 2 years later, he doubled his net worth again.

He now consults and advises entrepreneurs, executives, and successful media personalities on lifestyle investing. Justin has also appeared on nearly 100 podcasts, including Entrepreneurs on Fire, The Mike Dillard Show, Making Bank, Achieve Your Goals, Capability Amplifier, Tractionville, Inside Personal Growth, Conscious Millionaire, Franchise Secrets, the Accelerated Investor, and Unbecoming.

Justin distilled his lessons and proven investment system that reliably generates repeatable returns into The Lifestyle Investor podcast and the best-selling book The Lifestyle Investor: The10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom, released in January 2021. The Lifestyle Investor was an instant hit, making the USA Today bestseller list, breaking #8 on all of, and #1 on the Wall Street Journal’s best-seller list.

All proceeds from copies of The Lifestyle Investor go to Love Justice International, a nonprofit fighting human trafficking in 17 countries. Justin is a lifelong leader and trainer with a track record of achievement. In his 20s, he worked with Cutco/Vector and quickly became one of the top managers in the company, and one of the youngest to achieve Hall of Fame status. His personal playbook of best practices was deployed nationwide as a training program to onboard sales representatives.

While in this role, Justin began investing heavily in real estate and owns several profitable real estate-related businesses, a large portfolio of multifamily rentals, OrangeTheory Fitnessfranchises, and several other successful operating companies. His entrepreneurial ventures include IFM Restoration, a residential maintenance and rehab company founded in 2016. IFMrecently funded its Series A with S3 Ventures, the largest venture capital firm in Texas, leading the round.

Justin is a member of Tiger 21 and a board member of Front Row Foundation International. He and Jennifer contribute to various causes privately and through their church, fighting cancer, building clean water wells in third-world countries, and other humanitarian efforts. Additionally, they sponsor multiple children through Compassion International. The Donalds are based in Austin, Texas, and love adventure-based international travel with their beloved daughter.

Love the show? Subscribe, rate, review, and share!

Join the Mortgage Lending Mastery Community today:

Leave a Reply

Your email address will not be published.