Creating your financial legacy—whether for yourself in ten, twenty years, or for your family—always starts with a few simple steps. But before you’re able to chart out your course, you need to be able to answer a number of questions. Jen Du Plessis talks to Samuel Knickerbocker, a Legacy Strategist and the host of Fuel Your Legacy, about the process of building a sustainable financial legacy. Our decisions, financial or otherwise, are driven by our own valuation of our self-worth, so a lot of the course you’re charting begins there. Let Samuel teach you what decisions you can make in order to create a secure financial future.

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How To Create A Financial Legacy With Samuel Knickerbocker

I want to introduce my guest, Sam Knickerbocker. He is with Fuel Your Legacy. He’s a Legacy Strategist and that’s his company. We’re going to have a chit chat about creating your legacy from a financial standpoint, but also from a mindset standpoint because it’s not all about the money that Sam focuses on. Sam, welcome.

Thank you. I’m excited to be here.

Sam and I had this great opportunity to meet each other at a retreat outside of Salt Lake City in a small town called Heber, which I’d never heard of. There were tons of snow. I can’t remember when it was. We had this great opportunity to spend 3 or 4 days together with other people doing a lot of breakthroughs in our own personal lives so that we can be better in our business lives. That’s how we met and that’s why I wanted to bring him on and have him share his wisdom with us about what his passion is and what he is trying to do to improve his personal life and our personal lives, as well as our businesses. Sam, would you talk to us about you, where you’re from, what you’re doing and what your company is, and then I’ll ask you lots of great questions.

I’m going to give you a little bit of my childhood because this underpins why I do what I do. Essentially, I was raised the seventh of eleven children, very much poverty for American standards. The house we moved into shortly after I was born was a double-story house with old white vinyl siding around the bottom floor. The top floor was open low-grade OSB wood. The windows were broken. When you walked into the house, you could see underneath the foundation where there was supposed to be a shower and a toilet in the bathroom. For the first few years, we used a honey bucket outside of our house.

It was a very interesting experience growing up that way. I have pictures up when I was 5 and 6 years old and the house hadn’t changed that much. It was barely livable even at that point. That’s how I was raised. Along with that, as in a lot of poverty mentality or households comes a lot of verbal and physical abuse and then neglect, especially when you have eleven children. My mom is an angel in my opinion, but during that period of her life, the chemical imbalances in her did not allow for her to be attentive or show that she cared the way that she wanted to. Talking to her, her perspective was very different than what was happening to me as a child.

As I was growing up through this, I never felt cared about, loved, even recognized a lot of the time. Being the seventh child, your older siblings tend to raise you. I know there are people with way worse lives than me. I listen to them tell their story. I’m like, “I have it so good. My life was so good.” As I grew up though, I wanted to figure out how could I maybe remove the abuse or remove the bad parts of my childhood from future generations. I went and studied Psychology and figuring out why would my mom act this way? Why did I respond the way I responded and how can we heal that relationship? I decided to go into neuropsychology. What I found in the research was that the one consistent thing that is not talked about all the time, but it is very much a major correlator in the research is the socioeconomic status of households.

Sam is on the cutting edge of money and it's relationship to Legacy like no one I've ever seen! Click To Tweet

When I saw that, I thought I could spend my whole life trying to repair psychologically something that’s been broken or I could spend the rest of my life helping people understand the rules of money, how it works, how it impacts every decision we make in our life, the stress, anxiety, depression, happiness, joy, all of those things, how money impacts those. It’s not a direct cause but it definitely impacts it. If I’m able to teach that family, I’m able to wipe out a lot of the social issues of our time, whether it’s sexual abuse, domestic violence, malnutrition. There are many things that when you get into research, they’re all correlated to, “I didn’t have enough money to make a change.” If we can resolve that for people, then they can’t use that excuse anymore.

Anytime somebody asks me, “Why didn’t you do it that way? Why didn’t you do it differently? What are you holding back from taking the next step in?” If it’s a financial reason, let’s help you understand the rules of money because if we can remove that, think of what your life would be like if money was no longer a factor. That’s my goal and that’s why Fuel Your Legacy is so important to me. It is to help people understand that your legacy is not money. The fuel to your legacy is money. That’s what I believe. That’s what I based the rest of my life on. I love it.

Thanks for sharing your story. It’s a very long story. It’s not as short as you said it. I was happy to be there as you shared that story more intimately with the rest of the group as we were all doing. When you look back on that and people that are reading are saying, “I want to change things too.” A lot of us have come from that situation because it seems like everybody’s more wealthy these days than they used to be. I don’t know if it’s because maybe people aren’t and they’re trying to keep up with the Joneses on social media or whatever the case may be. I too came from a very poor background and I mean really poor. I don’t see that as much at this time. It doesn’t mean it doesn’t exist. Believe me, there are lots of people who are. The people that are reading this probably came from that but aren’t there now. They want to change everything going forward. I was going to say legacy, but I guess I will have to. They want to change that path and they want something better for their family and their kids.

I know my husband and I always wanted our children to make more money than us, be more successful than us because that’s what we’re set out to do as parents. To learn from our past, our mistakes, our successes and give that to our children so that they can be 10x to us or 3x to us. In my case, my son is already 5,000x to us. He’s a multimillionaire already at the age of 32. I see how that has changed and will change his children. His children will have a completely different outlook. I’m excited and surprised that he still penny pinches. He drives us nuts because he penny pinches so much. I love that he’s teaching his kids that too. How do you approach this thought process of success, of achievement and of managing money? Where does someone start in this process of saying, “That’s it. I’ve had enough. I don’t want money to be the thing that drives all of my decisions in all areas of my life?”

I think that’s the age-old question. Most financial advisors or financial planners or people who are in the financial space, they’re going to approach the whole conversation from a specific financial conversation, numbers conversation. I’m going to draw contrast here. You may not like it because I know you love Dave Ramsey. Dave Ramsey approaches the whole conversation from a number’s perspective, which there’s nothing wrong with it. I’m not going to argue numbers work. When you take the whole thing, and this is the beauty of having other people enter the industry, when you take the whole process and you flip it on its head and say, “I’m going to approach it from a purely psychological habit-forming perspective.” I don’t care what the numbers turn out like I’m talking about the habits that are being formed in that community.

If you go on to a debt-free community and watch them on Instagram, what you have is a bunch of people who are being programmed to live in fear and scarcity. They’re being programmed to penny-pinch. They’re being programmed to not feel like they have enough. What’s amazing about these people is somehow, in a matter of a year, they’re making maybe $60,000, $70,000 a year and they will be able to pay off tens of thousands, sometimes $30,000, $40,000, $50,000, $60,000 worth of debt in less than a year. By any standard, that is absolutely incredible. However, when they get out of debt, they’re left there like, “My husband wanted to go buy a brand new pair of sneakers because now we have the money, but I don’t feel right about spending $25.”


Creating Your Financial Legacy: The identity which you’re creating for yourself, in the long run, is more valuable than being absolutely debt-free.

The problem is you built an identity of debt. You built an identity of being debt-free rather than being financially successful and independent. The identity is what’s important for me, although you can be successful in both ways. For me, the identity of which you’re creating is more valuable in the long run than being debt-free. I don’t care if I’m in debt. If I have $4 million and I’m in debt $2 million, I don’t care about being in debt $2 million paying interest on $2 million because I know that that’s an investment. It’s working for me. What I care about is not being able to pay my debts. Being debt-free, most successful people are not super interested in that.

It’s about leveraging.

Helping a client understand the mentality and the identity that’s being created has to be the first step in any journey. Most of my clients say it’s grueling but for me, it’s exciting. I go through and I help my clients. They track every penny. It’s the same type of process. Where is every penny going? Without clarity of where you are, you can’t start making adjustments in your life. You start making these adjustments and you have no idea what the problem is. It’s like if your car oil ran out and you’re like, “I think that it stopped because the tires are flat.” That doesn’t change the fact that there’s no oil in the car or there’s no gas or all these other issues. A proper diagnostic requires going down and finding exactly what is an objective and looking at it without a notion. This is the problem I see with a lot of people who come from poverty and go to success. I went through it myself as well. The way I explained this is like a silo.

I work with a lot of divorced individuals. People who have gone through their life, they had a certain level of success and then they got divorced. This can happen to a mom who’s still married but has sacrificed her life, her desires, her intentions and herself to her family. They lose their identity. When they try to regain their identity, they build a financially successful silo, like a grain silo. They paint it nice and so on the outside they look super successful. They built the silo, but on the inside, they’re completely empty. They have no fulfillment and they are lost. They’re using this financial silo as a status symbol. Inside they still feel like the person in poverty. They’re still treating themselves like the person property. Although they built this beautiful silo, they don’t feel like they’re worth storing anything in it or using it. It’s sad because it comes down to is the silo your legacy or is the silo there to store your legacy, to fuel your legacy? What’s the purpose of financial success? I don’t care if you’re financially successful.

If you’re happy at a certain level of life without money, happiness is what we’re going for. People say, “You should learn to be happy without money.” I completely agree. I’m sure a lot of people say it but happy rich and happy poor are two types of happy and happy rich is better. You can be happy both ways. I agree but denying that having wealth gives you opportunities for things that no wealth doesn’t give you, that’s just asinine. You’ve got to recognize you have more opportunity, which means you have more wants that can be fulfilled.

Which is something that I talk about is what fulfills you. I’m not saying that everything needs to be monetary. What fulfills me is sitting and having a cup of tea on my porch and listening to the birds sing every single morning. I absolutely love doing that. What also fulfills me is traveling and that requires money. Some of the fulfillment will be non-monetized and some of it will. I want to ask you this question because you come from a big family and so do I. I’m one of 37 first cousins. I’ve seen this in business as well, where people that come from having like, “We can’t get that because we can’t afford it,” hearing that as a child, when we have success and people that have come from that place, they almost feel like they’re not worthy of success. What they do is they self-sabotage. They can never get to success because every time they have $1, they self-sabotage. It’s not conscious. It’s a subconscious reaction to spending that money. I’ve seen people, especially in the industry I was in for many years, mortgage lending, where they would make a lot of money. Mortgage lenders make a lot of money.

So many people base their financial decisions off of the feeling that they don't have value. Click To Tweet

They make $500,000, $600,000, $700,000 a year. The top producers make over $1 million. They make all this money and when there’s a shift in the market, they lose everything. I’ve seen people wearing $10,000 watches, which I think is silly. That fulfills them and they have the money to do it. If you have a $10,000 watch, 3 or 4 second homes, fancy cars, all the flashy clothes, beautiful home, you have all that and then you lose it all and then you have it again and then you lose it all. It makes me wonder where the self-sabotaging is in their past that makes them feel that they’re not worthy of the stickiness of money. I’m horrible with biblical quotes. I just know stories. The key is if you can’t manage $100, how can you possibly manage $10,000 or $100,000? The key is getting back to the basics and saying, “How do I manage $1?” Can you talk a little bit about the psyche behind that particular type of person and why they have that problem? I imagine there are some people that are thinking like, “I’ve made thousands and thousands of dollars but I had absolutely nothing to show for it.”

I always think of this as a star or something where it’s all equal or they’re all co-causal issues. One is the value of the individual. How do they value themselves and is there value that they’re gaining being propped up by somebody else? Is somebody else propping up their value? I’ve had some clients where when they’re working for somebody else, they’re making millions of dollars because they’ve been given that value. Somebody else has externally placed that value on them. I do a whole webinar on this. The difference of value exchange, let’s talk about value exchange. Value exchange is essentially always going on and there are two forms of value. There’s non-monetary value, then there’s monetary value. You’re always making this exchange. If you can add enough non-monetary value to society, then the natural reaction is that you get monetary value.

Some people are like, “What if the dollar crashes?” I’m not even a little bit concerned about any of that because I know that whatever the monetary value is in society, I can get it. I am confident in my non-monetary value addition to the society.” I don’t care what happens if we switch to the Euro or if we switch back to the gold and silver standard. Whatever it is, it doesn’t matter because I know I have value that people will pay me for. That’s where a lot of people don’t understand that. What happens is they come from this background and then somebody else props up their value. One of the issues here is they never dealt with their issue of not having value. Somebody else told them that value, it feels good. You feel valued. This is why a lot of abused women or men will stay in an abusive relationship because they believe they have value in that relationship. They’re willing to put up with so much heartache because they feel like they have a little bit of value there. You see this with employees. Employees will stay in an abusive business relationship. Business partners will stay in an abusive relationship because they’re uncertain of their own value, their own ability to go and create that value outside of that relationship. It’s the imposter syndrome to the T.

One of the first questions I ask if I’m dealing with that type of person is, “When was the first time that you can remember not feeling like you had value?” That almost always takes somebody back to the 2 to 4-year-old range in their life. It’s something completely non-related. They based all of their emotional decisions off of this not feeling as though they have value. They’ve never addressed it and it’s compounded. A lot of times you don’t even recognize what it is or how could that even possibly be related to my lack of ability to manage money. Another one is a lot of these people who’ve made a ton of money and they lose it, they are not tracking their money. All they know is they keep making more than they’re spending. They refuse to look at it.

There’s another question. When was the first time in your childhood that you were scared to report or that you got in trouble for reporting something that was negative? You got a bad report card. What happened the first time you brought home a bad report card? What did your parents do to you or say to you? What was that emotional experience? Now, you have this emotional response when I asked you to report your financial statements and say exactly where you are. You have an aversion to knowing exactly where you are because it’s painful. There’s this emotional response that has to be rooted out and we have to be willing to objectively look at what is without any emotion. Once we’re there, then we can start working and making decisions and start making value judgments. Maybe you like eating fast food. I think that’s silly.

You think it’s silly to buy a $10,000 watch. I know one gentleman friend of mine has bought $400,000 worth of racing cars just in one month. He values that. He doesn’t value traveling. He’s a homebody, but he spends all his money on racing cars. I would never ever spend that much on racing cars, but I would go travel the world multiple times. I would go start a charity. It’s all about what somebody values and there’s no condemnation for what somebody values. Let me clarify that. This is my words. If you like, you can use them. If you don’t, you can reject them. That’s fine. I think everybody has to make a judgment. When the light turns red or green, we have to make a judgment call and decide whether we’re going to stop.


Creating Your Financial Legacy: Having wealth gives you opportunities that not having wealth can’t give you.

We at first observe other people around us and we see how they operate in their life. We have to make a judgment call about how we’re going to operate in our life. The question is are we putting an emotional condemnation behind that judgment? Are we now condemning them for living their life or are we just saying, “Judgment call here. I’m not going to live my life that way?” Judgment is an essential part of God. It’s an essential part of natural law. It’s an essential part of life. Condemnation is where you’re overstepping your bounds. Judgment has to happen. Condemning people can’t happen.

One of the things that I learned a long time ago when someone does something like that, I’m not condemning them. I’d say, “Good for them. Good for you. It’s not what I would do but good for you.” I have to comment on a couple of things. I want to share some stories because they come back to this very thing. My husband and I, our cars, one car might have 158,000 miles and every single car passed that. One of our cars has 320,000 miles on it. People say to us all the time like, “Why don’t you buy new cars?” We never buy new cars. One of them was a new car and that one has 300,000 miles. Every one of these cars looks nice. It’s getting older, there’s no doubt about it. My husband is a race car driver. He can build a car from scratch. No wonder it’s lasted that long. It’s funny that you mentioned the person who spends money on cars because it’s certainly something my husband spends money on, his race cars and show cars. He made the comment a couple of years ago about that with another friend saying, “Why don’t you just get a new car? Your cars are so old.”

Brian said, “I’d rather spend my money on my race cars. That’s where I get my joy. It’s not what I’m driving day-to-day. It’s what I’m driving to fulfill me and make me happy.” The sad thing about that is that it doesn’t fulfill me. I would like to have a new car. I wanted to share that story because I totally get that. I also totally get the whole fast food thing. I can’t tell you how many loans I’ve done. I’ve done over $1 billion worth of mortgage loans over my career before I transitioned to speaking.

The people that I would see their bank statements, they didn’t have enough money to come to closing. Day in and day out, they were going to McDonald’s. Every time I was on the phone with them, they were at McDonald’s. They were saying, “Can you hold on a minute?” “What do you want?” “We’ll have a Mc this and a Mc that.” Darren Hardy says these little insignificant choices that you make in your life make major impacts. I think you were at my workshop when I shared the “Let’s talk about the elephant in the room.” Nobody gets bit by an elephant but you get bit by mosquitoes. It’s these little itty-bitty things that you do all day long and knowing where your money is spent that does that.

The last one I wanted to say is this comment about report cards, bringing it back and what did your parents do and you associate this feeling. We never paid our kids for good grades ever. That feeds this mentality that you’re talking about. If you have good grades, you get X amount of dollars and if you have bad grades, you’re going to get a lower amount of dollars. It’s right there is showing you what you’re worth because you’re a C, you’re only worth $3. Because you’re an A, you’re worth $20. I think that breeds that right in.

I’m sure that you want to make a comment on that, but I want to ask you this question. If someone’s reading and maybe they do come from scarcity and not an abundance approach, maybe they have some animosity with money or they’re having some conflicts with the value of money over the value of themselves. What’s maybe one step or the first step or an activity that they could do? What advice could you give someone to help take that and start this out?

Without clarity of where you actually are, you can't actually start making adjustments in your life. Click To Tweet

A great friend of mine, Travis Brady, he proposed this question. Pondering on this question and maybe writing your thoughts about this question are maybe the first step, then I’ll get to the second step. The question is replace the word money in your life with value. Deep inside ourselves or inside of your soul, you know that you have value. The issue becomes that many people in our lives has told us that we don’t have value. We’ve created a structure of what is valuable in society and what’s not valuable. If you walk up to somebody and you straight up say, “You have no value,” their knee-jerk reaction is to defend themselves because they know deep inside themselves that’s not true. It doesn’t matter how many times they’ve been told that you have no value, they will always have a knee-jerk and a stinging emotional response to “You have no value.”

This is like reverse psychology or the counterintuitive, but when you start saying, “I have no money for that or I can’t afford that,” basically what you’re saying is, “I don’t have enough value for that.” The exchange is if you don’t have the monetary, then you should have the non-monetary. If you start recognizing that saying, “I don’t have money for that,” is saying “I don’t have enough value for that,” then you’re like, “That doesn’t ring true.” Where’s the disconnect? Journaling about that disconnect between value and money in your life can give you some incredible insights about experiences from your childhood. When did you first feel that you didn’t have value?

This is what I have my clients do. I get a sheet of paper and I write down all of these negative experiences where we were told we didn’t have value. I have them go write down three questions. One, how do they feel about what was said? Why am I focusing on all the negative? You’re being clear about your feelings. You’re not focusing on it, but you’ve got to articulate what’s inside of you. Write down how do you feel about this person telling you that you have no value. You have to ask yourself what might also be true. You then have to look at the whole entire situation and journal about it from that person’s perspective, the person who told you, “You have no value.” Try and put yourself in their shoes. That’s step two.

Step three is then to rewrite that story or narrative from a perspective of power and empowerment. I’m going to share a story with you about probably one of the largest impactful things in my life that I did this with. This one experience pretty much shifted everything in my life. I don’t know what that one experience is going to be for each of you, but once you choose to do enough of them, because I did a lot of them, this is just the one that sticks out and had the most impact. When I was younger, we were all homeschooled. My parents at the time believed that the school was run by the devil. The medical field was run by the devil and the only way to protect themselves was to board up the house. We were all homeschooled. We studied only what they wanted us to see.

I had learning difficulties. I was dyslexic and it took me hard to learn my ABC’s. When I was about 6 or 7 years old, my mom sent all of the kids to school and she did one-on-one sessions with me in her bedroom. I’m learning these ABCs. We’d sit on this bed and we’d go through these 42 phonics flashcards. They’re about the size of a letter. Every time I mess up, she would get more and more upset. A good analogy or visual for this, if you’ve watched the new The Incredibles, Jack-Jack. He’s normal and then he gets red into a monster and he’s flaming. This is the best way to describe my mom. She would get more and more upset and she would be beet red, screaming about how dumb I was and why I couldn’t get this, then the phone would ring. It’d be one of her friends or something and she would pick it up and cool as day, she went back to the normal little baby Jack-Jack, “Hello, my name is Gail Knickerbocker. Can I help you?” At that point, I’m praying that the person doesn’t hang up and there’s this break of verbal abuse. As soon as it goes down, she’s instantly back to this monster who’s yelling at me.

As that would escalate, it would get to the point where if you screwed up, she would go, “Get in the bathroom.” She’d go in the bathroom, grab my ankles and she would start beating me. If you scream too soon, then she would beat you more because you’re being weak. There’s no perfect time to scream, then we’d get back up and we’d do our ABCs. That was the surrounding of me learning my ABCs. If that’s not traumatic, I don’t know what is. That was traumatic for me. Here’s the deal. That’s been affecting my need to be perfect. It delayed me writing a book. It delayed me starting a podcast. It delayed me doing anything in my career. I didn’t want to step out of the lines until I was absolutely sure that I could do it with the best degree of excellence. In college, I had straight A’s because that was my identity. It was like, “I cannot fail at this.” I will slave away just to get a good grade because failure means abuse. Even though as a grown adult, nobody’s going to come and beat me, it’s an illogical fear because it was rooted in me as a child. That was the case.


Creating Your Financial Legacy: When people try to regain their identities, they try to build a silo of financial success, but inside, it’s empty.

I was invited to redo this through some therapy and I went through it. I was like, “This is how I felt about my mom.” There are lots of not good words. I have a bigger vocabulary to explain how I felt. It was not great, then I said what also might be true. This is where I started to gain perspective of my mom. This is where the story changed me. To think about my mom and her current state of belief in our house about what the public school system was and what these other things were. For my mom, to make the choice to take all of her children and essentially sacrifice all the other children to the devil or the public school system so that I could learn my ABCs. Once you look at it from that perspective, was it the proper manner in which I would prefer to learn my ABCs? Absolutely not. Do I wish anybody ever would go through that? Absolutely not. No part of that do I think is great except for the intention and intention matters.

Whether it’s true or not from her side, it doesn’t even matter because now it’s a story I tell myself and what power it gives me. What did I learn from this then? Who am I now because I went through this experience? One, the amount of love that I’m able to comprehend now is way more than I ever thought I could. My mom taught me extreme resilience. She could have beat me and said, “You’re dumb as crap,” then just leave. She said, “We’re getting back up on the bed and we’re going to go again.” In the world, once I shifted that story, now my story is there’s no way that somebody can reject me.

There’s no way that somebody can beat me more than I’ve experienced in my past. I am bulletproof from a mentality perspective. The reason I’m bulletproof is because I can look at everything from a place of love and gratitude for what is. I may not always love it as far as enjoy the process, but I’m always looking for what’s the most positive thing that I can draw from this? When you go through this story, how do you feel about it? Be clear about how you feel about this person. Maybe even share it with them after you’re able to share the love part. Don’t just go share the pain because there’s the pain, what might also be true. Go and ask questions if you need to seek some outside perspective about what was going on and then rewrite your story. That one story transformed pretty much my whole life when I gained an understanding rather than just victimhood.

I love your story because you and my stories are very similar. Yours is more physical. Mine is more verbal. You can read this in my book and we’ve talked about this too. It was the first time I shared it. I love that you have experienced it younger than me. You’ve gone through it younger than me because it wasn’t something that I was able to transform until I started talking about it. I call it journaling because I was writing about it. I was making it part of my book so that people could understand why I am the way I am and why I have this insatiable appetite for success and being perfect and all that good stuff, which now I’ve accepted that I won’t be perfect. I tend to use a lot of terminology to myself like progression, not perfection. Move it along, it doesn’t have to be perfect. I don’t have to be perfect in everything that I do.

It comes from an uncle calling me, “Jenny who ain’t got a penny,” which is why I can’t go by the name of Jenny because it does take me back and I don’t like the name. I will turn into that Jack-Jack if someone calls me that just because it takes me back to my childhood. He’s also telling me that I was going to be like my father. I was going to be an alcoholic. I was going to smoke. I was not going to have anything. I wasn’t going to have any money. I wasn’t going to make anything of myself. He told me what my value was. Prior to that, I believe somewhere around 6 or 7, maybe 9, he told me that. Until then, I was a happy little girl. I was running around. We were poor but I didn’t know because I had all these cousins around me. I had fun and made mud pies with my little Easy-Bake oven and all that stuff. When he told me that, it made me stop in my tracks and say, “I guess I am. I didn’t know that I wasn’t valuable, that this is what was going to happen.”

It was something that I did all through high school and college, that perfection and had to move through that. I’m coming out of it. I’m definitely out of it, but I wouldn’t say I’ve recovered from it. I’m out of that big hole, but I’m not standing yet. I’m not running yet. I’m still coming out of it. It’s wonderful that you’re sharing this with anyone who’s reading so that regardless of their age, where they are in their business, in their lives, that they can come out of this and start moving forward. There’s so much more than we can talk about. We’re running out of time because we keep sharing these long stories, which is good because it’s saying to rethink the way you think about money and yourself. It’s upleveling the value that you put on yourself. This goes back to the airplane. You have to put that mask on for yourself before you can help others. I know that’s something that you’re teaching your kids. How many do you have?

Judgment is an essential part of natural law. Condemnation is where you're overstepping your bounds. Click To Tweet

Just two. Two is plenty.

I know this is important for you to have your kids have something completely different than you had. I know that people hope and dream for that, but I don’t think people take the action to make that happen. I love that you’ve done that. I think that’s absolutely wonderful. Tell us how we can connect with you. How can our readers open the door with you and say, “I want to continue to have this dialogue with Sam,” and continue to raise their hand and say, “This is me. I need help. How can I reach out to you?”

One of the best ways, if you want to direct line me, I have a business line. You can text Sam, it doesn’t matter if you capitalize it or lowercase. Text Sam to the phone number (385) 263-7699. We’ll kick back a little thing to let me know who you are and then we can start an open dialogue there. You can go to my website, SamKnickerbocker.com and on there you can watch a few videos of clients who have said some things about me. You can watch my story in a dramatized form. There’s an eBook that I wrote for helping people understand why it’s important to begin a legacy and what are the underpins. It’s called Fuel Your Legacy: 9-Pillars to Build A Meaningful Legacy. You can get access to my eBook there. I do a webinar about once a month. That’s called the Legacy Blueprint webinar. It goes over the aspect of worthiness. Are we worthy for success to heal your relationship with debt? That’s a very emotional thing. You can talk about a relationship with a spouse and it’s almost all applicable but it’s money. Two is how to legacize your budget? How to create a budget from a psychological perspective, using habits that are already there to make sure that your money is there.

You had recommended a book to me called The Automatic Millionaire by David Bach. A lot of those habits are there. I think people want to learn the concepts. It’s a great book. The last is value exchange. I go into a little bit more depth about all those principles to help people shift their mind. My goal is to help people get clarity. The webinar is great. On my website, you can also see where I’m speaking. If you’re in the area where I’m speaking or you want to fly out to where I’m speaking, there are different speaking opportunities there that you can watch me speak as well.

Thank you for sharing that. As you know, I’m an avid reader. What are you reading right now?

I read a book a week. I just finished The Automatic Millionaire because I’m doing a book review on it. I’m going to re-start Think and Grow Rich. I try to read Think and Grow Rich about once every three months. I read How to Win Friends & Influence People once every other month. The most impactful books in my life, I’ll share those. These are the top three. One is The Anatomy of Peace by The Arbinger Institute. The other is Outwitting the Devil by Napoleon Hill and the other one is The Four Tendencies by Gretchen Rubin.

I’ve read all but one of those that you’ve suggested. The fourth one is good. It’s something I read not too long ago.

That book changed my life, coupled with The Anatomy of Peace, which is a good story or dialogue on how to approach every situation from love and treat people as people rather than objects. It doesn’t answer the question of how to explain to another how you like to be treated. That’s where I think The Four Tendencies gives a lot of insight into what’s a language pattern to communicate how I like to be talked to or communicated to. That’s where the coupling of those is a magical appoint in being able to communicate effectively and have healthy relationships with even people you vehemently disagree with.

It was useful for me in business too. It’s not just personal relationships but also business relationships as well. I call it the platinum rule. The golden rule is to do onto others what you would have done unto you, but the platinum is to do unto others as they want you to do unto them and to communicate the way that they want, not the way that you want to communicate. That allows for the forging of great relationships. That’s wonderful. Thank you so much for sharing that as well. I appreciate it. It’s fascinating that we’re talking with a Legacy Strategist who’s talking about the psyche of money rather than where are we going to put your money? Which stock do you want? Which brokerage do they want? Thinking about the 30-year plan and what life insurance policy. We’re talking about being able to come into that situation with the right mindset first. You have to fix them before they can come to you versus going to somebody else and they’re going to screw it all up. That’s what makes you different.

There are a lot of people who do things from the psychological perspective that I do and they’re phenomenal. I learned from them. Wayne Dyer is awesome on finance. Bob Proctor is phenomenal with identifying your value and how it relates to money. There are a lot of people who are going to educate. Even Napoleon Hill, he educates about the essence of money and all of the things about that. There are people on the other side who talked about all the numbers. Tony Robbins, Dave Ramsey, Suze Orman, they talk about all the numbers. In my opinion, the power and coupling the two, helping someone to get their mind straight who can assist you in taking the tactical application and is on the same page, that’s important. Both of them have their own benefits on either side of the aisle, but the coupling of the aisle between what some people would call woo-woo things, like the whole energy and the actual practical physicality of money. That’s important to have somebody who understands both worlds and can operate in both, not just one or the other.

You’ve got to get in touch with Sam. Attend one of his webinars, reach out to him, let him have a conversation with you so you can start moving and filling your silo and make sure that it is something that leaves a legacy for everybody. Sam, thank you so much for coming here and sharing your story and your business with us, and how we can continue to improve ourselves in this big bad world of everything that’s coming at us, the white noise. It’s wonderful to hear. We’ve wanted to do this for quite some time. For all of you reading, please get in touch with Sam. Please write a review. It’s important that we continue to have those reviews going. I’m so grateful that you take the time to read to what we have to share. Take care.

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About Samuel Knickerbocker

Sam-KnickerbockerSam specializes in 21st-century financial strategies focused on helping you establish a legacy of meaning. Growing up his life was full of hand-me-down clothes, toys and shoes that were worn out two kids before he got them. Even worse were the beliefs and habits about money my parents passed down. None of the “experts” teach the difference in the mindsets and habits of poverty vs. Legacy, they ignored the causes of poverty and focused on how to survive it.

Sam has gathered the foundational financial habits, mindsets and behaviors to legacy building then uniquely coded them into tested processes and systems to establish a solid foundation for anyone to build their legacy on. His passion is to empower high achieving men and women like you with the financial foundation essential to maximize fulfillment in your life and create you legacy. He is the Host of the Fuel Your Legacy Podcast where I teach the foundational habits, mindsets and behaviors essential to create a legacy that lasts.

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