Podcasting is now making waves in the entrepreneurial space as it is becoming an efficient medium of instruction. Today, Jen du Plessis has an equally talented personality on-air and he is Marc Guberti. Marc is a USA Today and Wall Street Journal bestselling author and hosts three podcasts – including Breakthrough Success Podcast – and several evergreen virtual summits where he teaches people how to grow their businesses and achieve personal transformations. Marc talks about how podcasting can help grow your business whether you are an entrepreneur or realtor. He shares the real purpose of podcasting, its different approaches, and getting the right content to prevent roadblocks. Listen to Marc as he imparts some useful tips on all things podcasting, including three different ways on how to monetize it.
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Growing Your Business Through Podcasting With Marc Guberti
My guest is Marc Guberti. He is from New York. Marc is a USA Today and Wall Street Journal best-selling author with over 100,000 students in 180 countries enrolled in his online program. The reason why I have him on here is because of his online program, which is about podcasting. The reason why I wanted to bring him on is that so many people are learning about the power of podcasting. I thought what a great time to bring someone else on and someone else’s voice who’s been extremely successful at this and how it can help you in your business. No matter what you do, whether you’re a lender, a realtor, or an entrepreneur, podcasting can help your business. Marc is going to share with us the tip on how it can help us without giving up too much, but not even because of your course. It’s because we don’t have all the time in the world to answer all the questions. Marc, thank you for joining us. It’s an honor to have you.
Jen, thank you so much for having me.
Marc, tell us a little bit about you and how you got into podcasting?
The way I started off is I wanted to get into podcasting in 2014 but it didn’t happen. I tried twice to start a podcast and this is one of those things where you try twice and you want to make it happen and go for it again. I went for it in 2016. In Breakthrough Success, I reached out to a few people before I even knew what I was doing. When you get a yes, you have to figure out what you’re supposed to do quickly. That’s the story of how Breakthrough Success came to be. Fast forward, I have three podcasts that I now host and I have six virtual summits as well.
I love virtual summits. I’ve been on quite a few. They’re good too. The podcast that I was on was Breakthrough Success and I know you have a few others as well. What was the reason behind wanting to get into podcasting?
I saw podcasting as a way where I could learn from other experts and build an awesome connection for my business because business at the end of the day is about relationships.
We’re going to dive into that a little bit and find out because the key, I believe, in podcasting, and granted, there are a lot of people who podcast for the fun of it. There are those that are in between and that is those that are podcasting purely for the monetization of it. I would say that that’s the same thing on Facebook. People go on for the fun of it. People go on for a little bit. They dabble on both sides, they don’t get business from it and those that do, for example, Facebook ads. They’ve ramped up the way that they’re trying to market. We want to hone in on how to get business from podcasting, not to make it a fun thing, but maybe there’s a stepping process. Maybe it’s fun for a while and you start testing things. I would like to figure that out as well. Before we do that, tell me about the connections that you made as a result of being a podcaster on both sides. Both you being the host and the guest.
I’ve made connections that I’ve gotten on more stages because I’m a podcast host and I interview event organizers, and they decide, “What a great conversation. Let’s bring this guy on the stage.” I’ve interviewed people who become affiliates for my products. Sometimes I’ll interview them on a podcast and see that if this interview goes well, what virtual summit can I have you speak at also. Sometimes it’s me continuing the relationship with someone. I’ve interviewed some people 4 or 5 times because I have all these different summits and podcasts going on. Part of that is figuring out who has different connections, who is someone who has an audience and my product or service fits in perfectly. There’s a lot of different approaches you can take with podcasting. The relationships I’ve built have opened up so many doors that I couldn’t have opened without a podcast.
I’m with you on that. That’s definitely what it is for me as well. If someone’s reading this and they’re an entrepreneur, let’s say that they are the owner of a floral shop, a local stager or they’re a mortgage lender, they’re a realtor, what would be the benefit for them in their connections? I know it. I’m asking a question and I’m pretty sure I have the answer to, but to share with everyone why would that be important for someone to consider doing and make connections. Let’s say they don’t want to be on a stage, but they want to make connections.
Part of it is figuring out who you want to connect with. Maybe you start a show that gets your potential customer on board. One of the things I’ve noticed with a lot of the podcasting clients I get is a lot of them are authors who don’t yet have podcasts. Part of the reason for continuing and making the Wealthy Author Summit evergreen is I can interview authors who don’t necessarily have a podcast yet. If you’re clear on who your avatar is, you can create a show that brings those people together. I asked people in the forum, “Are you interested in learning how you can grow your business with podcasts in your YouTube?” For people who say yes, those are people who I follow up with and say, “If you’re interested in starting a podcast, I’ll help you with that. Let’s schedule a free strategy call and see how we can make this work.”One of the great things about being a guest on a podcast is that it increases your market influence. Click To Tweet
That’s so good. Determining who your target market is and going out and interviewing them. That’s what it is because it becomes reciprocation, don’t you think? I’ve always found that for someone who’s never been on a podcast, that it’s only a conversation. That’s what we’re having here. I had someone on the show, it was her first podcast and she was so nervous. I didn’t even tell her we were recording so we started chit-chatting. I was asking her all these questions and when we were done, I said, “We’re done recording. You’re already done.” She was like, “What? I didn’t even feel that.” It was like going to the dentist. It was great. If you haven’t been on a podcast, one of the great things about being a guest on a podcast is it increases your market influence. You become a master in your market. That is a client attraction feature, wouldn’t you agree?
Guesting on another podcast is certainly easier because there’s no post-production stuff you have to do after your guests. Granted, having a podcast helps with authority. You could interview hundreds or even thousands of people eventually. There are benefits to both. If you guest on a podcast and you are getting in front of someone else’s audience, that’s more potential for you to grow.
What are your thoughts about listening to a podcast and how you can monetize from listening to a podcast, just being a listener?
Is it when it comes to what I do with my podcast and people who listen to my show or you listening someone else’s show?
I listen to a podcast and how can I monetize listening to a podcast? Aside from, “I learned something and I might be able to apply that to my business like this. Maybe I will do a podcast,” how can someone monetize by only listening to podcasts?
The way you make money is money has to exchange hands. When it comes to listening to a podcast, you can reach out to the host, you can reach out to the guest. You can see if there’s a Facebook group for that particular show like Breakthrough Success has a Facebook group. You can be active in that community and people see what you’re doing. Maybe they ask you about your services later. The big thing from being a listener is engaging with the brand.
That’s powerful too because we could post something on the internet and hope that everybody sees it, all of our 5,000 friends, but they aren’t all going to see it. I like that it hones into somebody. We’ve addressed why you want to podcast. It’s market influence, credibility, expansion of your brand connections, and opportunities for more sales opportunities. People are getting to know who you are, not only what you do. Hopefully, in that short period of time, you can see why it’s important to consider having a podcast no matter what you do for your business. Let’s say that I say, “I’m going to do a podcast. I like what Marc and Jen are saying.” How do I get started? What are some of the things that people make mistakes getting started? You said that you had started but had failed a couple of times on it. What are some of the hiccups that you had encountered so that others wouldn’t have to encounter them?
The biggest thing for me was not knowing what to do. I use Libsyn for my podcast hosting. You can use a coupon code Breakthrough to get two free months, but I didn’t know Libsyn or podcast hosting as those sites. I feel that if you know that, you are much ahead of the game because that was the thing that stopped me. I didn’t know what they were. I know how to do research or I didn’t bother. I don’t know which. That was one of the big things that hurt me. When it comes to being able to conduct an interview, all you have to do is have some intro for a guest and have some questions written down as an idea of how I want the conversation to go.
As you do more of these, you won’t have to write down questions anymore. I haven’t written down questions for a while. The conversation flows and you know which direction to take it. That’s a matter of getting the guests. It could sound like a lot of work to someone who hasn’t done it. If you do a podcast with one episode a week, maybe you’re talking about two hours a week total time of interviewing someone, post-production stuff, and social media promotions. It’s not a lot of work to have a podcast once you’re in it.
A lot of people may be apprehensive because they don’t know who to talk to or who they would have as a guest. I’ve done monologues and interviews. I do a combination of both because sometimes I have something to say that I want to talk about myself. You could do a podcast where it’s only you who’s talking or podcast or you could always do interviewing. You could do a little combination of both. Once your antennas are up and you’re out walking around, you’re networking in your association, whatever that maybe, all of a sudden, you’re like, “That person is great. I need to have them on my podcast.” You’ll never be lacking guests, in my opinion.
Especially as you get deeper into it.
The other thing that people tend to and one of the reasons why some podcasts have failed is that they don’t understand, can’t find or don’t know that they have a roadblock about the content. I can never have enough content to do 400 podcasts. What are some thoughts around that?
One of the big things when it comes to creating content for your podcast is when you interview people, you do the basic planning, but you have a set time to interview someone. It’s a conversation. If you’ve had 1,000 conversations within your entire existence, you could have 1,000 podcast episodes. All you have to do is gear them on a specific topic. We’re talking about podcasting. This is a conversation that could as easily be happening off a podcast, but instead of being off a podcast, it’s on a podcast, we’re recording this and there’s your episode. I would maybe think of it as less of content and more of conversations, you’ll see how easy it is to create a ton of content for podcasters.
The other thing too is you could take anything from online any article, any conversation that a group is having, any conversation that you see out there or anything that’s in the news, you could do and take opinions on it. That can be a podcast all by itself. Take a few minutes every day and finding out what’s going on the news can also help in your discussions with people on a daily basis. Let’s talk about your program, about what you do to help people. One of the things that you’ve been extremely successful in is I’m going to call it client attraction. I’m going to say this, but it’s not what I’m thinking. It’s not drawing people to you to have over 100,000 students. Can you imagine, no matter what you do, if you had 100,000 clients, how would your life change if you had 1,000 clients right away like that? It’s this Law of Attraction rather than the pull that comes in. Help us understand what we need to be prepared for. Maybe it’s a mind shift or maybe it’s a tactical skill in being able to attract clients to our programs.
It comes back to knowing who your avatar is and attracting as much of that avatar as possible. With interviewing, I mentioned three podcasts and six virtual summits. I plan on upping both of those numbers because for my business, I have no problem with interviewing over 100 people each month. As my avatar, that’s a lot of potential clients that I could get. Instead of cold calling or trying to have a relationship, podcasting is such a quick way to build a relationship. If you don’t become a client, I still have content. If you’re going after strategy calls and stuff, all I can say is it was a learning experience. They don’t have extra content. That’s why I love the whole interviewing as many people as possible. The only thing is you’ve still got to publish all those interviews, which is why I plan on upping the virtual summits and the podcasts in the future.
For the first maybe 1.5 years, I did my own production and my post-production. I don’t do any of that anymore, because it’s so time-consuming. There are plenty of companies out there that do that as well so I don’t want anyone to think, “If I have to do a podcast and I have to do all this post-production, and I’m not techie.” It’s a matter of having a phone conversation. For so many years, podcasting has gone into the video and audio space. It wasn’t that way when it first started. It was purely audio. I used to do all my interviews with my cell phone and my earphones. I didn’t have earbuds. They came out later. I would go into our closet because it was the quietest place in the house and I would talk to people.
It’s only a recording, that’s all it is. It’s a quick recording, and we all have the ability to do that. You don’t have to go to the extent of what we do at this point, but eventually, you could get there. That’s great. How about 1 to 3 tips on creating a successful monetized podcast? It could be all over the place. What are 1 to 3 tips that people could use that you see in your clients that are always doing the same thing and you’re saying, “If I could teach these people to have not to do these things, they’d be so much more successful?”
I’ll focus on three different groups. It fits into the 1 to 3 tip threshold. There are three different ways you can make money with a podcast, you make money with guests, you can make money via listeners, you can make money via sponsorships. For sponsorships, you can go after sponsors the traditional way. Obviously, this helps you have more downloads. You can also get a little creative and bundle something together. One of the things I do for people who want to come on one of my shows is I say, “If you want to sponsor the episode, I’ll give you two commercials. I’ll give you ten social media posts. I’ll send an email to my 100,000 students.” Some of the guests end up sponsoring the show and I do get traditional sponsors as well because I do the outreach. It helps to have the media sheet for the traditional sponsors or for the other sponsors if the guest sponsors want you to show that you have a big audience. You can demonstrate that you’ll give them more exposure. They will take you up on your offer.
Sponsorships are one part of the guests. Some of them do sponsor and some of them also become clients because I get people on my show who fit my avatar. I could have a big name on my show, but I’d rather have someone on my show who I feel can best serve in that client setting. Some people don’t become clients, but they buy my books. I don’t intentionally do that down-sell, but some people will say things like, “I’m not ready to go into your coaching right now, but I’ll buy your book, Podcast Domination,” or something like that.
Finally, the key thing with the listeners is to get them involved and engaged with your show. I did a Facebook challenge where one of my listeners posted in the group where she recorded herself at a train station and talked. It was the whole “get out of your comfort zone” vibe. If you get your listeners engaged in that way, they’re paying more attention to your episodes. Some of them may schedule a strategy call or talk with you even further, but you’re getting them engaged, which will help spread your show.It really comes back to knowing who your avatar is and attracting as much of that avatar as possible. Click To Tweet
That’s applicable to every type of business. As you’re talking about it, I’m thinking of all the different types of businesses that are important and can help defray the cost. It’s all about marketing. What else, Marc, would you want to add for those that are reading about the apprehension of podcasting?
I would say with podcasting, it can look a lot of work in the beginning, but once you’re doing it, it’s relatively little work. That’s one of those things where you’ve got to believe me on that one. If you are a podcaster, then you know what I’m talking about. Think about this, the amount of time you spend paying attention to this interview from start to finish, think about doing an interview that Jen is doing on her end. However many minutes this interview is you can make yours short or longer based on what you feel.
After that, it’s doing some post-production stuff. I do some light editing and scheduling takes around fifteen minutes. Show notes take around fifteen minutes if you have a rubric like the one I use. You could even do as Jen does. Give that post-production to someone else, which is what I did at the beginning of my show. It’s not too much work to have a podcast and the amount of connections is amazing. Interviewing people is so much fun. Maybe you will expand into the virtual summit someday also.
That is for another because that is a lot of work. That’s a different deal.
Virtual summits are more work than podcasts.
If someone’s reading and they go, “Everybody has a podcast. Come on. It’s already saturated,” what are your thoughts there? I know what mine are but what are your thoughts there?
From the New Media Summit, which we’re both a part of, we see Steve Olsher saying that there are only 700,000 podcasts. You compare that to the billions of blogs and probably millions upon millions of YouTube channels. It’s not as saturated as those other two. You also have to factor in that not everyone is updating their podcast consistently. The one thing I would do, if you feel it’s saturated, I would look up the keyword where you want to start your podcast. If it’s in real estate, look to see how many real estate shows there are. I’ve done that search and from what I remember, there are not that many real estate podcasts. There are countless real estate blogs and YouTube, but not that many podcasts.
I found that too. I was one of the first ones in. In fact, I was the third one in and the other two shows, one had two episodes and stopped and one had fourteen episodes and stopped. I’m now at 230 episodes. Obviously, something is working, but it has been great. Marc, if someone wants to engage with you and get moving forward with your coaching, what is the best way for them to get in touch with you?
It’s Marc@MarcGuberti.com. That’s my email address. Say, “I read your interview with Jen. I would love some help with my podcasts, virtual summit,” or whatever it is. I would definitely love to have a conversation with you.
Is there any other place that you’d like to share or send our readers to so that they can get to learn more about you before they have that email?
Before we leave, I always ask my guests 1 of 2 things. What is a favorite quote that you have or a book that you’re reading now? It’s not one of your books, but one that you’re reading and is making an impact on your personal and professional development.
My big quote is, “Age is not a limit to success.” That’s been the thing as I’ve always championed because I started at eleven. I believe that you don’t have to wait until graduating from college to start doing your dreams. I feel that you could be doing it a lot earlier like ten or even younger than that.
We’ve had that in New Media Summit. How old was she? I can’t remember. Was she nine and she’s been doing a podcast since she was seven?
She started at two. It’s crazy when she started. She’s young. She was ten.
She probably turned ten and she’s so mature. It’s amazing.
Age is not a limit to success. That’s going to be my big nugget for everyone.
Marc, it’s been a pleasure having you. Thank you so much for sharing as much wisdom as we could in the time that we have. I’m sure that there is so much more behind that. You’ve got millions and several books that you’ve written, so there are all kinds of information there. What is your latest book so we could put a link to that in Amazon?
YouTube Decoded was the book I brought in the New Media Summit.
I have that in my pile. How many do you have?
I’ve got a lot also. I have 10 to 20.
I’m going to be busy for a while. Thank you again for taking the time with us. I wish you the best success and in the coming years. I know that it will continue to grow and I look forward to continuing our relationship and our connection. Thank you.
My pleasure. Thank you.
Everyone, thank you so much for reading. If this was your first time, thank you so much for joining us and I hope that you join us again. If you are a regular reader, thank you. As always, I’m so grateful for everyone reading. Please be sure to pay it forward and share this with your friends and your colleagues. Please ask them to subscribe as soon as possible and we will catch you next time on Mortgage Lending Mastery.
- Marc Guberti
- Breakthrough Success
- Breakthrough Success – Marc’s interview with Jen Du Plessis
- Wealthy Author Summit
- Facebook group – Breakthrough Success
- Podcast Domination
- New Media Summit
- YouTube Decoded
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About Marc Guberti
Marc Guberti is a USA Today and Wall Street Journal bestselling author with over 100,000 students in over 180 countries enrolled in his online courses. He hosts 3 podcasts and several evergreen virtual summits where he teaches people how to grow their businesses and achieve personal transformations. He coaches authors, speakers, coaches, and business owners on how they can attract more traffic to their content and boost revenue.