Financial Strategy In The Time Of COVID With Steve Croft And Dave Forsgren

MLM 265 | Financial Strategy

Every day, there are always changes. And because of the COVID challenge, people are now looking at their finances a little differently. On today’s podcast, Jen Du Plessis interviews two special guests – Steve Croft from Sterling Professional Group and Dave Forsgren from Financial Growth Concepts – to bring a fresh, new look at the financial landscape and how things have changed with people and their outlook. Steve is a business development manager with over 40 years of domestic and international experience in corporate management. Dave is a financial strategist who provides accountants and financial advisors with advanced growth and tax planning strategies.

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I am delighted because I have two people in this episode. In the years that I’ve been doing this, I’ve only had an interview with two people twice. This is the second time. Normally, it’s mano a mano or my own monologue. The first person is Steve Croft and he is with United Financial Freedom and Dave Forsgren who is with Financial Growth Concepts. We’re going to explain why they have these different companies and why they’re together here. I’m delighted to have you both. Thank you for joining us.

Thank you, Jen. It’s great being with you.

I had the great opportunity to meet Dave through a summit. I love the COVID challenge. Obviously, we all don’t like what’s happening to some people. For me, it’s a blessing. It is an absolute blessing because I’ve had the opportunity to meet more people than I would have in all of my travels because my travels are in the mortgage and real estate space. I’m meeting people beyond that. That’s exciting. We hit it off and I said, “Let’s get you on the show and share this story.”

I have to be in full transparency. We have also shared this product previously on this show. It was many years ago. Things have changed. People change. Every day, we change. Because of the COVID challenge, people are looking at their finances a little differently. I thought, “Let’s bring a refresh, a reset, a new look at this on how things have changed with your company and how things have changed with people in their outlook.” That’s why I wanted to bring you on. Steve is part of this.

Before we get started, we were in the green room laughing like crazy because I made a comment saying, “I love the train behind him.” For those of you that are reading, you’re going to have to go to YouTube and watch the video. That’s how it goes. You should be doing both. I said to Steve, “I love that train behind you.” I stopped you and I said, “I want to share this on the show.” What did you tell me?

I said, “Have you ever played Monopoly, Jen?” The short line railroad, that is my father’s. When he started out in college, he’s been in the railroad all of his life. He started out as a Gandy dancer, which is the guys that knocked the spikes in the rail. That’s what they’re called. It’s a trivia for you.

Why are they called Gandy dancers?

There’s swinging and they do it in unison because there are three guys together. He went through different railroads. In the last 30 years of his career, he was president of the American Short Line Railroad Association, which is all the short lines of railroads all over North and South America. His shortest railroad was 25 yards long. They went from one building to another in a coal yard. They had the engine and a car on the railroad and anything under about 300 miles in total track length. They all came together as an association for safety and so on. That’s what I grew up in, the railroad business. I’ve been living in my 40th house since I was born.

You’re in Texas. That is such a cool story. I am excited about that. That is truly a fun fact. What are they called?

They’re called Gandy dancers. Who Wants to Be a Millionaire? You’ll have the answer.

If I can pronounce it. That’s awesome. Thanks for sharing that story. I didn’t want you to hold back. Dave, let me ask you, can you beat that? Do you have a story you can tell us about you?

There are a lot of stories. I don’t think I can that. I used to have a 1939 Chevy back in high school. My friend and I were traveling down the road. At that time, Chinese fire drills as they call them were popular. We did a rolling Chinese fire drill that had running boards so you could open the door and get out on the running board, climb up over the fenders around the front and we switched driving positions.

That’s similar to railroads because they occasionally walk on the sides of those two.

Yes, they do.

That is a cool idea. We used to do those all the time, too. Way to recover. Way to come in there. Way to do it, Dave. We’ve had some fun. Let’s move into some serious things here. I’m always looking for the right words to use with you guys, which I know is debt elimination. I want to make sure that everyone reading, realtors, and loan officers and entrepreneurs, we’re not talking about debt consolidation. We’re talking about debt elimination. There’s clearly a difference in that.

Doing this and what you guys say is 1/3 to 1/2 the time without restructuring, refinancing, or even changing their lifestyle. I’m going to take this from the perspective of a loan officer and realtor. I’m sitting in front of a client and they’ve got a lot of debt. A realtor should not be qualifying their clients because they need to have a license to do so. They’re not qualified for a multitude of reasons. This specific reason is their debt ratio is too high and we can’t figure out another way to eliminate debt or to get them qualified other than to have them buy, sometimes, a substantially lower house. That doesn’t fit their needs.

In comes you, introducing our clients to that. When we go beyond the show, you’re going to give some tactics on how to maneuver that discussion for my members. For those of you that are not members of Mortgage Lending Mastery, you want to go to and become a member. Beyond the show, we’re going to be sharing some strategies on how to broach that conversation with the client that you’re sitting in front of, whether you’re a loan officer or realtor. Before we do all that, Let’s talk about what this debt elimination is because we’ve all heard of biweekly mortgages. We’ve also heard of debt consolidation. We’ve also heard of snowballing with Dave Ramsey, the smart snowball method. Tell us how this is different from all of those. I’ll go ahead and start with you, Dave, if you don’t mind. I’ll have you start with that question.

This is a system that uses banking algorithms. It doesn’t change your payments, your amount.
Stacking is another way of terming it. What it does is it works with banking algorithms and the rules of banking so that you avoid some of the credit charges that people doing it the regular way would have to face. For example, a 30-year mortgage. If there are no other debts involved, it can be cut down to ten years without changing the payments. It’s changing how and when you pay. The algorithms in the program figure that all out for you and tell you what to do.

It’s an interactive approach rather than, “Here’s what you do. Go figure it out.” The program works with you for life. As far as the person who is not qualified for the loan, maybe they have to wait a year or two until the program has accelerated their debt elimination and then they’re in a better position. That works well for investors also because if they take down that loan ratio or loan to income or debt to income ratio, they can then get into something else quicker.

The wealthiest and the smartest people in the world have taken care of their debts faster by just using math. Click To Tweet

I know there’s a cool rhythm to accumulating wealth over time. Thank you for sharing that. Steve, is there anything you wanted to add to that?

The biggest change is that it’s almost like a paradigm shift. For many years, we followed exactly the banks, credit cards, car dealerships, and loans, etc. their plan. They say it’s a 30-year loan and you’re going to pay it 30 years. If it’s a student loan, you’re going to pay until they drop you into the ground. No one ever thought that there is a different option for that. There’s a lot of things about snowballing and stacking and banking and leverage. Those are all good programs and good ideas, but none of them put it all together.

The biggest change that’s happened with the money max account that we’ve talked about, the algorithms have put every strategy together. That doesn’t matter if they have a mortgage or credit cards or student loans or whatever. All that DTI impact is there but that strategy is needed for that exact bill on that exact day. If the person has four bills, a mortgage, a student loan, a car, and a visa, the factorial is 4 times 3 times 2. That means there are 24 different options of who gets paid 1st, 2nd, 3rd, and 4th. Not counting the tons of options of how much you give.

People pick numbers out of the sky, “Let’s spend $25 extra to visa. Let’s round up our mortgage from $1,295 to $1,300.” Where do they come up with that number? The algorithm knows to the penny what needs to be done to get the principal down faster so that your interest is saved, which gets the DTI down quicker. It gives everybody a positive going forward. It is a shift in thinking. We have to trust the fact that 2 plus 2 is always 4. This uses math. Everything else uses ideas and puts a lot of pressure on the person to choose, “Who do I pay? How much do I pay? When do I pay?” It’s not a debt elimination program. I call it my digital financial advisor for the rest of your life. It can take care of all your money, whether it’s a mortgage, a debt, etc. It’s all together.

I know that both of you are financial advisors. Steve, you’ve been in the business for 45 years. Dave, you’ve been in for a little over 30 years. This isn’t the opposite of getting rich quickly. This eliminates debt quickly. This is a long game. This is a long strategy with this being the first step of saying, “How do we get you in a position so you can save for your future? You can do other investing if that’s what you want to do. As far as real estate goes or any other type of investing.” Is that correct?

Absolutely. Everyone in the world has debt or they know somebody that’s in debt. That’s how we look at it. Everyone has been doing this all their life. Since they got their first credit card, they’d been in debt. No one has ever shown them a pathway to do it that they can follow without having to have the pressure of, “Did I do it correctly?”

Especially being advised by loan officers, we are not debt eliminators. We’re not financial advisors. If people take this on and I’ve been explaining this on this show for years, to become a certified mortgage planning specialist, it’s the same designation as a financial planner, a CFP versus a financial advisor. It’s a CFP, it’s the same thing in the mortgage space. We have extra knowledge around financial mechanisms but we don’t guide people in that. We see the red flag or the yellow flag or the green flag that says, “We need to introduce them to a financial planner and have them take it from here.” For me, I have a question about understanding the true difference between a biweekly mortgage and how you might pay this. One of the issues with biweekly mortgages is you have to find a servicer who is willing to accept payments more frequently. How does that affect how this program works? I’ll let either of you take that.

You are right, Jen. Some service providers, if you make a payment in the middle of the month, they’re going to hold it for two more weeks.

They say, “Thanks. I’ll take that and hold it.”

I’ll make money on it for these two weeks. When you send your second half in, then you’ve got a full payment and we’ll apply it. Not all service providers do that. As a realtor and as a mortgage person, working together with somebody to make sure they have the ability to not have any prepayment penalties, any flexibility built into their program, that’s part of the work and the due diligence of bringing in a mortgage that we use mortgage specialists for to find the people that know. The great majority, as we know, of the interest is in the first few years.

The biweekly is fine. That can knock off 6 years, 7 years, etc. If I have a choice to pay off my mortgage in 23 years or in 12 years and both of them didn’t change my budget at all, which one would I choose? We’re educating people that there are different steps that they’ve never had available to them before that will apply the principle to the mortgage faster, which means basic math. The fewer principles down, the less interest that’s money in your pocket that then allows them to then buy another home faster to either invest it in other real estates to be able to expand their business or to save for retirement, either way. It’s a constant cashflow in math.

What we know in mortgage lending is that it’s front-loaded. I have a gray graph that shows people how front-loaded it is. Every time someone refinances, they re-front load. I call it the accordion loan. You get a 30-year fix. You pay it down to 26 and then you go get a 30-year fix and you pay it down to 24. Every time you do that, you’re front-loading it with interest. It’s not until you’re 21 that you start seeing that difference. If your 21, you have more principal than interest going to your payment. I love that you’re accelerating and avoiding the whole first amount of years to pay it off right away. Moving people from that front-load, skipping it altogether and putting it into the backside and saying, “We’re going to have this perform as if it were in the 21st to 30th year, even though we’re going to pay it off on the front side.”

It’s like you have a $1,200 mortgage, which you’re paying about $100 towards principal for probably 7 months, 8 months, 9 months. If somebody puts $100 that first month and they made that payment, their next payment is not payment number 359. It’s 353 because seven payments. When we do our free analysis with people, the biggest number and nomenclature I share with them is a word called the total interest percentage. I share it with anybody. “I’ve got a 3% mortgage.” “No, you don’t.” Look at that amortization schedule. That $300,000 home costs you $300,000 plus another $350,000 on top of it. That’s not 3%. That’s a 115% total interest percentage you’re paying. They say, “No.” That’s where we help people understand there is a way that the wealthiest people and the smartest people in the world have taken care of their debts faster by using math, it’s what they’re doing.

Ironically, after Dodd-Frank, when that settlement statement came out, the HUD one went away. Now we have the CD, the Closing Disclosure. It now discloses in total. People are like, “What?” It’s the understanding of how it accumulates over time and instead of APR. That’s important but people don’t understand the annual percentage rate. They understand the total costs.

Dave, I want to ask you a question about disposable income. Steve said, “This is making your normal payment, etc.” What if someone is walking into this and your algorithm suggests, “Let’s move payment 2 into payment 352.” That means that you’ve got to make an additional payment. Talk to us about someone who would be coming into this. Do they have to have disposable income? Is it an option that helps accelerate it even more?

Certainly, they have to have more income than they have expenses. We don’t print money. Even a dollar more than their mandatory monthly expenses will work. Of course, a lot of times people get into the program and they start to play with it and realize, “If I give up two Starbucks a month, it’s amazing what it does to reduce your overall debt.”

Most people round up anyway. They’re doing some rounding up and it’s falling on deaf ears. You round up because, “I have some extra income this month. I’m going to go ahead and make that extra payment.” When the payment is due on a credit card as opposed to making that payment 2, 3 times that month, that all still adds up to that payment plus $1.

To a point that Steve made earlier, people might find that it is not good to round up everything. It might be better to take that sum total and put it somewhere else. The program will figure that out for you and you will pay what you should pay and where you should pay it to accelerate your deduction.

How affordable is this program for someone who’s in debt? I can see this being a great program for someone who has ancillary and has a little bit of debt but wants to be debt-free. Maybe they’re approaching a different season in their life. A lot of first-time homebuyers or move-up buyers say, “One of the things that we know before the COVID challenge is that the average car loan was $47,000, the highest it’s ever been in the history of our United States.” We have a lot of people that are heavily in debt, maybe in debt even more because they’re half job or no job or half household income. How affordable is this for someone to get into this who feels like they’re already squeaking by anyway?

MLM 265 | Financial Strategy
Financial Strategy: It is not good to round up everything. It’s better to take the sum total and put it somewhere else.

Especially when I’m talking to realtors and mortgage people, they understand this because most of us sit down at the mortgage closing table. We fly by the amortization schedule because nobody wants to look at that. At the end of it, you’ve bought this $300,000 home and they’re going to add $5,000 to $10,000 of closing costs to that. You’re paying them to give them the opportunity to have a total percentage of 100% to 110%. We customize each and every program it looks at. Do they have mortgages? How many mortgages? What are the debts do they have? What type of interest? Open, closed, etc. It takes all these factors and customizes a price specifically for each and every person. We never know what it will cost a person until we plug their numbers in. It’s a beautiful thing.

Somebody says, “What do you mean?” I said, “If I’m going to save you $5,000, I sure wouldn’t charge you $5,000. If I’m going to save you $50 million, I might charge you more than $5,000.” That’s how it works. A person coming in with little, when we do the analysis, the program rolls whatever the custom price is into their analysis to already show them it’s already there. They’re already saving, let’s say, $2,000, $3,000 a month by doing this. You’re going to pay for the program whether you use it or not.

You’re going to pay much more.

We’re having a small closing cost to make the interest go down instead of a big closing cost to make the interest go up, which is a mortgage.

That’s a good point, too. I want to share that with loan officers who may have missed that and realtors too. With realtors, you get your pre-approval letter and your rate is low or too high. Run with it. Let it be. What you don’t know is what has been discussed with the loan officer and the client and that’s proprietary. You can’t share that information with them. This may be a strategy that says, “We’re going to take a higher interest rate and not roll in those closing costs. We’re going to do a no-cost loan because of the strategy that we’re going to take on the backside of this to accelerate the payoff.”

Even though the rate is higher, they’re not keeping it for 30 years. Nobody does anyway. That’s why the AM schedule is stupid because the first time you make an extra payment, that AM schedule goes out the window. Perhaps taking a higher interest rate to do a no-cost loan so you can defer the costs that you would have rolled in and maybe defer that in another program. Is it one fee to get in the program or is it a monthly subscription to be in this program? How does that work?

It’s one payment and then there’s a lifetime of benefit. The program, you use it for the rest of your life. Once your debt is paid off, Steve talked about that also, you can use the program as a planning tool for all your financial endeavors. For example, you might find out that, “I want to buy this boat.” You plug the numbers in and it’ll show you what happens to your schedule. You can also do a what-if and maybe you delay that boat for two years. In the interim, you find out you pay twice the amount for the boat if you put it in now and maybe pay the price of the boat if you put it off until later. It’s a tool for planning as much as it is for eliminating debt.

I get that because I’ve shared with my clients before that I’ve always had a car payment and yet I’ve never had a car payment. I pay myself every month. Let’s say that accumulates to $10,000. I have a car that’s depreciated but has some value. I trade that in, sell it, take the cash from that and combine it with the $10,000 and go pay cash for a new used car. That car is free and clear. I continue to make monthly payments to myself.

We all agree that the average American spends money they don’t have for things they don’t need to impress people they don’t even know. That’s how we get in debt. When the realtors meet with somebody and that DTI is off, they need someone to show them some simple things they can do. When we first opened this in 2004, they had 400 mortgage clients of theirs. The founders were mortgage people first. Brought 400 of their clients and we purchased the program. It was a two-year beta test. At the end of it, they had their month and year. They were all about 20% ahead of that date because they started learning about money more. They started becoming a little more understanding. The $25 paid to myself is better than $25 going to as it’s going out there.

I have a couple more questions for you. A little tidbit here, a little side note, a little squirrel thing because I’m going to be 57 and I said, “I can’t remember everything.” They said, “Don’t do that. Say, ‘It’ll come to me.’” Instead of, “I can’t remember,” “It’ll come to me.” I’ve been applying it and the words come to me. I want to share that with you. That’s what I was experiencing at this moment. I want to ask you about this, too. Do you have a family plan for this? Do you have a plan for a family to do this where you have a parent and some young kids or maybe some older Millennials or maybe even some Gen Xers who have gone into a ton of debt? They could come in together and learn this process together. They can gift one another this opportunity.

That’s a common thing. I have many parents and grandparents that have given this as wedding presents and as college graduation presents. To start our young people, the 18 to 30-year-olds, have them have a tool. Some of them are coming out of college with $30,000 to $100,000 of student loans, which they thought was a scholarship and they find out it’s a loan.

They didn’t know they had to make payments.

We have many families that are doing that and some of them do it together. Dave had mentioned the many benefits. One of the huge benefits that are available with the program is when you first begin, the first thing we do is schedule you for a professional financial coaching session. It’s a 1.5-hour session that customizes your program to your financial snapshot. You can have as many of that 1.5-hour session as you want the rest of your life, absolutely free. There are no fees. There’s no maintenance or nothing.

We want people to know how things happen. If something changes in their life, they make a call and have a session. “I got a bonus. We sold the house. The roof blew off. We don’t know what to do with the money.” They can have the coach show them how to do it to have the biggest impact on the dollars. Huge family aspects of this. We’re trying to get across America to help everybody learn about debt and understand debt and manage money better.

This will take me to my next question. I want to talk about hyperinflation. This is a topic that a lot of people want to pretend like it doesn’t exist. You guys can disagree with me. I believe that we are approaching a hyperinflation environment. Part of that is many of us have seen when you go to the grocery store, there’s a sign when you’re doing your own checkout kiosks that says, “Debit and credit cards only. No cash.” We’re starting to be short on coins. I don’t know where they went. They’re somewhere. No one throws them away. We’re having a shortage of coins.

My understanding is that the mint is talking about not creating any more pennies and nickels and dimes and things like that. There’s also some talk in the stock market. My son is an options trader. He briefs me on a lot of things. He’s part of Inc. 500. He knows what he’s talking about. There’s no discussion about not printing $1 bills and $5 bills. To give everyone context of this, because I know you two know what it means, for those that are reading, for loan officers and realtors that don’t know about this. If you went to a garage sale and something was a $1.50 and you didn’t have the exact change because we’re losing these coins, they would say to you, “It’s going to cost $2.” That’s inflation. That little item inflated.

Imagine what happens when you’re talking about $5 bills and something that costs $1.50 and you have to give a $10 bill because there are no $1 or $5 bills. I haven’t calculated that but that’s 3600% inflation. We’re looking at a period of hyperinflation due to the shortage that we’re having. I don’t know any other circumstances around it, but it is concerning for me. If you believe in this, how does hyperinflation play in this program that you’re offering for people to take advantage of immediately? I’m thinking about a balance on a credit card statement that says, “You owe $0.22. Sorry, but you’re going to have to pay us to the rounded-up dollar.” Tell us what your thoughts might be on hyperinflation and how it fits in this.

I was studying this. Deflation as indicators is as strong as inflation. It’s up in the air what will happen. The debt that has soared with this COVID and soared with the ’08 crash, that has to put pressure on inflation also. The quantitative easing of printing money hasn’t increased core inflation. If you wonder if a freight train is coming, you haven’t seen it come around the bend yet, speaking of trains. How long will that take to happen?

If you’re back in the Midwest where I’m from, you’re still throwing away $1,000 or more per month on interest. It’s gone. How many months do you want to throw away, $1,000? Out here in California, you’re throwing away $2,000, $3,000 a month. How many months do you want to do that? Putting it off because you think something might happen might not be the best financial decision. That then depends on the mindset and understanding of the client.

Americans spend money they don't have for things they don't really need to impress people. Money moves every second. Click To Tweet

The whole aspect of inflation in everything is going on. We saw it back in 2008 with the mortgage when everything was getting refinance on a $200,000 home and they’re getting $500,000 refinancing. It started that nasty snowball that was going on with that aspect. The same thing is happening in lots of businesses. Look up the dot-com. Somebody starts something and all of a sudden, they throw on the stock market and it’s valued at $800 million and they don’t even have a product yet.

Bitcoin, same thing.

Crypto coins, the whole aspect of that. Silver has almost doubled and gold is gone. This aspect of the movement of money. I taught foreign exchange trading around the world for a long time to banks and to people. The biggest aspect is realizing that money moves every second. One little thing happens in the world and it goes 24 hours a day, 7 days a week. It doesn’t shut down like 5:00 at the bank. This hyperinflation is impacting every aspect of the business, solid goods, liquid goods, metals, and money, and property. It can be a domino effect on how it’s going to impact us.

There have always been some governors, like on a car, that pull things back from getting too far out of speed and we can’t catch it. That’s what I feel is going to happen in the economy. It’ll get there. The economy does something to bring us back into line so it doesn’t get out of our reach and we lose everything. I agree with you, Jen. It is an impact and we see it every day. This program, it doesn’t no matter what the numbers are because we’re working with math. Whatever the numbers are, it’s still going to mathematically bring it down to whatever it is, which is what’s exciting about it.

Even if your rate goes up while you’re in the middle of something with the hyperinflation, that’s what I’m most concerned about. Let’s bring this back to squares. We wind down here. We’re going to talk about how to broach that discussion with the client beyond the show. If someone has some interest in this or perhaps has a client that might have an interest in that, I know that you have a video that walks them through how this works, which I love. I love how that shows Mr. and Mrs. Smith buying a bunch of properties over a long period of time. That’s great for realtors and loan officers too. That’s extra money in your pocket to be able to dedicate to paying off your debt.

If anything is saying, “The algorithm said that this is how much this thing’s going to cost me. Maybe I can learn from it and how to repay for it through closing more deals and being able to get more people into properties so that I can use this to pay off my own debt and later increase my wealth in whatever manner that they want.” Is there anything else that you want to talk about regarding that video? I’ve seen it. I know what it says. Is there something that you think is powerful in that video for those that are reading to want to go there and watch that video and see what this is all about?

For those that have a goal of conquering debt, I tell them, “Everything you’ve tried, Budget Spreadsheets, Microsoft Money, Quicken, all those programs tell you where you are and where you were behind in the past.” This is the only program that will do that but also tell you where you are today and where you will be in the future. I can make an informed decision about everything going forward, which I can’t do when I’m trying to figure out a monthly payment for something. That’s number one.

On the realtor side or mortgage side loan officers, this is a program that gives you another arrow in your quiver that allows you to service the people that look to you as a trusted advisor to give them something to research and look. They can have a free analysis to see if they even qualify or if it helps them. If it does, it’s going to help all three, the loan officer, the mortgage person, and the realtor to provide a better program or service to them. It’s going to help the client be better prepared for that program. Both sides, those of you who are looking to get out of debt, we can have that with an absolutely free analysis. In the second half of this, we’re going to give you some unique details of how this can impact your business for those of you that are realtors, loan officers, and mortgage professionals.

For me, it’s a financial gap map. It’s a financial gap map because the definition of a gap is where you are today versus where you want to be and what’s the gap in between. I see it as a financial gap map. This is a quill in your hat of being able to differentiate yourself, being able to provide a unique client experience that, on the backside of COVID, is going to be competitive in this space. There are people that are not going to make it.

Hopefully, everyone who’s reading this has learned from me from years and years on how to have that sustainability in the industry. This is another thing for you to be able to give to them so that you can make more money. They can be more satisfied. You have that experience and then refer you to their friends as well. Thank you for bringing up that the analysis is completely complimentary. No obligation. No one is going to pressure you. If you don’t want to do it, you don’t have to do it. That’s fine. You also have a free eBook. Tell us about the eBook. Dave, do you want to tell us about the eBook?

It’s titled Convert Your Debt to Wealth. It goes through the process of how reducing your debt now leaves you the freedom to increase your wealth later. The more you have to play in the game, the more you can prosper. The book steps through the Money Max Account and then the impact on your wealth generation.

This show is all about taking action and we don’t just learn. We don’t do Netflix. I’m going to say, “Here’s what you should do.” The first thing that occurred to me is how cool would this be, if you’re a loan officer, to have a seminar or webinar. Bring one of these gentlemen into that webinar and teach this to your realtors in a webinar. If you’re a real estate agent, bring your clients in and teach your clients, even your existing client. I call them alumni clients and not past clients because alumni always come back to the school. We want them to come back to us.

We want them to go to our alumni client and say, “I want to offer you the opportunity to see because I know that we’re all sitting in our home still. We’re still not quite out there fully. This might be something that could work for you. I want to give you something on a silver platter that helps change your life.” What a great opportunity for you to create a webinar like that. Loan officers and realtors, together you could do this for both of your sets of clients. I want to share that with you as another way that you could utilize this tool to grow your business.

You know me. I’m always thinking of different angles to make more money to grow our practices. Thank you for the beautiful gift that you’ve given. I want to make sure everyone goes to your website and gets that as well. If someone wants to reach out to you to do a webinar or a seminar to work with you directly, what is the best way for them to reach both of you? Steve, how about you? What is the best way for someone to reach you?

My email address is Dave, why don’t you give them your email address?

MLM 265 | Financial Strategy
Financial Strategy: Reducing your debt now leaves you the freedom to increase your wealth later.


I have a course called Momentum Multiplier.

If you want to contact one of us, please mention, “Jen is the source of that contact.”

You definitely want to do that. I’m sure that you both could be found on LinkedIn and you can be found on Facebook and all that good stuff, too. I want to say thank you for both of you coming here and spending time on our show. I want to say thank you to both of you for being here and thanks to everybody for reading. As usual, I appreciate it. I continue to ask you to please give us a five-star rating, if you would. Also, give us a review. I want to see more reviews. If at all possible, I’m always asking for more reviews to keep that chain going. I hope that this has made an impact on your life and it’s something that you could use for yourself. We’ll catch you next time on Mortgage Lending Mastery.

I wanted to let you know that we are holding a virtual summit and it’s called Who Moved My Business. If you’ve ever read the book Who Moved My Cheese?, we’re taking a little spin on that and talking about how to position yourself best for 2021, given the fact that we are still going to be in COVID. More importantly, things are not going to go back to normal. They are going to be like this in the future because everyone has realized how valuable it is to be able to do virtual events. I wanted to let you know that we are having that event. You can go right to the event. It’s a free event. It’s complimentary.

I would love to have you join us for two days as we talk about everything and anything to help your business grow in 2021 by talking about Who Moved My Business. What are you going to do? Are you going to sit back? Are you going to plan for the future? The future is a series of nows. What you’re doing now affects your future. Come on over and join us. Spend two days with us and learn as much as you possibly can to get yourself a great launch and jumpstart into 2021. I can’t wait to see you there.

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About Steve Croft

MLM 265 | Financial Strategy

Steven E. Croft is President and CEO of Sterling Group International and has more than 45 years of domestic and international experience in corporate management within the financial services, wealth technology, debt elimination, consulting and software industries. He has extensive experience in business development, financial services for corporations and individuals, customer acquisition programs, public speaking and corporate growth. He also assists in developing and implementing regional, national and global strategic financial business programs for major organizations. Sterling Group International Inc. was founded in 1998 and is based in Fort Worth, Texas. It is an international corporation providing programs, services and tools for the financial services, software, and consulting industries. They also specialize in helping local and international businesses build a strategic financial pathway to tax-free and risk-free wealth and retirement, debt elimination, meaningful online presence, increasing brand awareness and providing consulting services for business expansion. Sterling Group International, Inc. has numerous subsidiaries including Sterling Professional Group, Sterling Group Capital, Sterling Group Consulting, Sterling Global Conferences, and Sterling Group Golf.

About Dave Forsgren

MLM 265 | Financial Strategy

Dave Forsgren is a Financial Services professional with United Financial Freedom. His business career covers over 30 years in
helping people financially and his now is as a Financial Services professional. He and his company focus on two very
specific areas; One is to help people crush and eliminate debt, and then turn that debt into wealth to have
a secure, tax free retirement. No matter what walk of life someone comes from almost everyone in America has some debt. We provide the solution to eliminate that debt in record
time, and convert their path to generate wealth and security.

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