Creating, Launching, And Monetizing Your Product With Sean Douglas


Creating, launching, and monetizing your product or service requires the right tactics. In this episode, Jen Du Plessis interviews Sean Douglas who is a Resilience Implementer, Suicide Awareness Trainer, International Radio Show Host of Life Transformation Radio, Business Positioning Strategist, and Author. Here, Sean shares to us his love for solving problems and how you too, can give the right answers that can guide you to business growth. He believes that by becoming someone who is known for something and has a startling fact, you can make a lasting impression to your target clients.

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I am excited for our guest because he is a veteran and everybody knows how important that is to me for my family and because I was raised in Colorado Springs, Colorado and around that. I want to thank him for coming to our show. I want to introduce you to Sean Douglas. He is the host of two podcasts, one is called Life Transformation Radio. I was a guest on his show. Check out my Facebook page to see where I talked about it, as well as Failed Dinner Conversations. This is going to be a topic that’s going to happen at your households. We want to talk briefly about that as well. Sean, welcome to the show.

Thank you so much for having me. I am honored.

We’ve had some fun together. Sean is a US Air Force Veteran. He’s a TEDx Speaker. He is a Master Resilience Implementer, which I’d like to hear more about. It goes across the gamut here, he’s a Suicide Awareness Trainer, which I can’t wait to connect you with a colleague of mine about this. He’s an author and there are many wonderful things that he does and he’s trying to help his community of veterans, as well as everybody else in their transformation. There is so much to say about you, but one of the things I do want to talk about is, what is your passion? You’ve got many topics that you’re addressing. Where’s the core of what you’re trying to do to help people with their personal professional growth?

I love solving problems. I love having a conversation with somebody like, “I wish that I could do X.” I was like, “Do this and this.” It’s like, “I want to start a show.” “Do this and this.” “I want to start a business. “I want to lead my people in my organization.” I want to be able to be in a conversation and give some advice. I want to be that mentor. I’m tagged on social media a lot when it comes to speaking and podcasting. I’m trying to get business up there too, but I haven’t built millions and gazillions of dollars of business. I’m no Gary Vee, but what I want is people to think of me like when they think about speaking, TEDx and all that, I’m immediately tagged first thought. That’s awesome and then positioning into their podcasts and if they want to know how to grow a show. I’m trying to get to the point where people are like, “I have a question.” I answered it and they’re like, “Thanks,” then eventually it turns into business and that’s my goal.

I love that you’re trying to help everybody. I don’t consider it a digression, but I want to talk about suicide awareness. Where does that fit into what you’re doing? That’s such a huge problem nowadays with our veterans and it’s also a huge problem with our teenagers. Most of my audiences are mortgage lenders. One of my clients, a colleague in her town committed suicide over rates. It’s a big problem in our society. Tell us about that a little bit so that we can learn more about how we could help you support that effort.

In 2008, I went through my own suicide stuff and tried to take my life. A few years later, I was a drill instructor for basic training. I went through classes and all that and became an instructor to teach suicide awareness and how to identify people who are the indicators that they may try to take their life. Ever since 2014, we set up the resilience program over at Seymour Johnson Air Force Base in Goldsboro, North Carolina. Along with that was attached to suicide class. I was teaching both. I became the Air Force suicide awareness trainer and I was teaching other people how to be aware of those who may exhibit behavior that might be suicidal.

There’s a big issue with that with kids with bullying. There are veterans, people in the military and entrepreneurs. We always go back to 2008. It’s the benchmark. In the 2008 real estate mortgage business, the world shuts down. It’s our benchmark where we say, “Back in this time, this is what happened and this is how people were feeling.” This is the dark time, the great depression. When we go back there and we think about it, a lot of people’s lives were upside down and a lot of people probably did take their life.

At least in the mortgage and real estate business for that long, I wouldn’t say that I feel like someone’s going to take their life or anything that I can recognize because I’m not trained to do that, but there’s an overall depression. There’s not this moving on. There’s something that’s holding them back. It’s not even a helium balloon, but it’s like having a string to a helium balloon. I don’t even know that people have helium balloon minds because that would be, “I want to move. I want to get going forward.” They’re deflated and being dragged down and I’m seeing that. That’s not everybody. I don’t want to be Sally Downer or anything like that, but I see that there is this general numbness that happened since that time period with a lot of people. That’s why I’m excited about what I’m doing, about what you’re doing and making the impact on lives, helping people solve problems and recognizing that with people. How can we help you with your mission in that arena?

I get booked to speak at veteran events. I get booked to speak at resilience events. I get booked to speak at all kinds of different events for people who are suffering from this moment. They’re in their dark night of the soul. Maybe it’s an organization that is having a culture problem. If there’s a toxic leadership environment or toxic work environment and they need help with their culture, I get booked to speak for that as well.

Problem Solving And Positioning: Positioning is not branding but how people perceive and receive the problem that you solve

For everybody that feel like their culture is spiraling, that’s a great opportunity to reach out to you, to have you come in and share that message.

I don’t feel that there’s no retention problem at all in the world. No business ever has a retention problem. There’s a toxic workplace environment or a toxic leadership environment where people don’t want to work there. It’s not that people don’t want to work there and therefore, there’s some retention issue in this industry. It’s, “I hate the people I work with. I hate the people that are my bosses and I don’t want to work with them.” It’s the people, not the job and not the business.

I totally know what you’re saying. There were some new statistics that came out on about that. It’s 67% to 68% of people leave their job not because they don’t like what they’re doing, but because they’re not being recognized. They don’t like the culture. They don’t like the community. They don’t feel like they’re contributing to the overall personality. The personality of the department, the community and the company. Let’s move on to some more positive stuff. Although it’s an important message and I wanted to take the time to address it, but I want to talk about positioning. This is a big issue.

We were talking about it because I’m going in 50 different directions trying to figure out where do I want to make the most impact? The positioning is a big issue because from an entrepreneur’s standpoint and even sales professionals, we want to be everything to everybody. That’s a big challenge. It’s something I talk about all the time. You have to niche to grow rich. I think that a lot of people think that when they niche, they’re digging a ditch for themselves. It’s not the case. Can we talk a little bit about positioning before we head into the movement of what does it take to be a TEDx talker? How people could take some steps in creating that? Tell us a little bit about your take on positioning and what you’re seeing and how someone might be able to identify some steps on how they can identify a better way to highlight their message.

Positioning is not branding. Branding is your company’s core values. Branding is your logo, the colors, your programs, products and services. It’s your offerings. It’s everything that people think about your company.

Brands such as Nike and Starbucks.

It’s what you do and how you serve. It’s everything. Positioning is how Starbucks, Dunkin’ Donuts, Tim Hortons, Burger King, McDonald’s, Wendy’s and Arby’s, it’s how people perceive and receive the problem that you solve. Why would I go to Dunkin’ Donuts over Starbucks? Why would I go to someplace else over Walmart? Why would I go to Target? Why would I shop at one store and not the other? There’s always a positioning. Walmart position themselves as the lowest prices in town. We have a grocery store here called Harris Teeter. Do you have one too?

Yes, in Virginia.

I love Harris Teeter. They positioned themselves in a certain way. They do the coupons, the double coupons and the double day. They do all this other stuff that nobody else is doing. To position yourself in the marketplace, you have to figure out how you want to be known. How do you want to be perceived and received in the marketplace? Positioning is all about creating a problem that only you can solve and then becoming the subject matter expert in the industry that solves that problem. That’s how you position.

Better than anybody else.

Branding are your core values and your offerings. Click To Tweet

You have to create a problem that only you can solve. You frame it and condition the marketplace to receive that problem and get them to say, “I do have that problem. I didn’t even realize that.” You have to get them to rethink how they live their life. You condition the market to receive it by producing tons of content that says, “I had this problem.”

It’s interesting based on the example of Harris Teeter over Giant or over Food Lion. I never knew that Harris Teeter had coupons and double coupons. I have no idea. That’s where I shop, but not because of that. I didn’t even know they had it.

They have coupons and they have double days.

I had no idea. I go there for a different reason. That would lend itself to say that maybe there’s some positioning that is different for different people. They have shoppers and I don’t shop often. I let my husband do that, but I’ve noticed that when I’m in the store, I’m running into more of their shoppers than I am actual shoppers. People are in line outside to have the bags put into their car. I haven’t gone there yet because I’m so finicky about what I like, but I see that as a positioning. A different type of positioning for them because you have the coupon people who will go in and try to save a dollar and then you have the people that are like, “I don’t want to go ahead and try to save a dollar. I want to have my stuff done for me.” I go because I love their produce in their deli department. I don’t know that they positioned themselves that way in the marketplace other than you have to go there and experience it.

It’s much nicer when you walk in. Everything is in their spot. For me, having OCD, I look at it like, “This is wonderful fine stuff.”

It is funny that you are saying that because I’d be fixing things too.

I go to Walmart and everything’s all over the place. It’s a mess.

That’s how I feel about Wegmans. A lot of people go to Wegmans and it’s too much consumption for me. Let’s take an example. Let’s take a real estate agent. How do real estate agents change that perception when it’s such a commoditized industry? It is like, “How can I possibly do something nobody else does?” I know I can do it differently because it’s me, but you’ll get a different experience. How can I position that?

I love using real estate as an example because most real estate agents think that they’re selling a house, but they’re not. Every real estate agent is like, “I’m going to sell these houses. I’ve got to make my money with the commission.” They think about it from a business standpoint. I have a few real estate agent friends that are crushing it because they’re not selling houses. They’re selling people’s futures. They’re selling them their forever home. They’re selling them their first home when they got married. They’re selling them their first home because they got married and had a kid and they need to expand.

They are investors. A lot of them are investing in property for growing wealth.

Problem Solving And Positioning: You have to be known for something in the niche that you choose.

They’re selling them an investment property that they’re going to flip or they’re going to use maybe for Airbnb or it’s their first house. When you think about it that way, what problem are you solving? I’m going to sell somebody a home. If we were going to go buy a house because we were going to have more kids, maybe we have two kids and all of a sudden had twins like, “We’re going to have four kids.” We go to the real estate agent and go, “We need to expand.” They’re like, “I’m going to sell you a house.” I don’t want to work with that person. They go, “That’s amazing. Let’s find you a great house for a family of six. That’s going to suit your needs.” That real estate agent takes the time to pick out the houses that would suit us and not their pockets. That’s who I’m going to do business with. When you have a real estate agent talking in those terms, “Let me help you find you a forever home.” They’re using language that suits us and they’re using empathy to sell because they’re like, “You want this one kitchen or that.” A lot of real estate agents that I know will get upset. They’re like, “They’re picky.” It is like, “It’s their house.”

You’re not making the payment.

It’s them that have to live in it. What do you tell them? They’ll get frustrated like, “I showed them six houses. I showed them all and they don’t like any of them.”

That’s transactional. I was speaking at an insurance company. It was two loan officers. We were doing some stuff and I said, “Do you realize that you can customize a 30-year fixed-rate loan?” Someone thought that I was teasing about that and they go, “Yeah right.” I go, “You can customize a 30-year fixed-rate loan. We need to help our clients understand that.” They think, “I need a 30-year fixed-rate loan so give me a rate.” That’s not the case. It’s, “Do you want 5%, 10%, 20% down? Do you want PMI or not PMI? Are you going to pay points or not pay points? Are you going to roll your closing costs in or not roll your closing costs in?” All of those are decisions that allow you to customize and position yourself as an expert because you’re not transactional and saying, “Here’s the rate. It’s a 30-year fixed rate.” It’s like every time they can hear it.

What I also tell real estate agencies is the houses that you have that you’re going to go sell or whatever, sometimes it’ll be like, “RE/MAX owns this. Century 21 or whatever organization has this house.” We can go in as real estate agents and be like, “I got this house. I’m going to try to sell this one.” Do a walkthrough or do something like a Facebook Live in front of the house and go, “Did you just get married? This two-bedroom, two-bath house would be amazing for newlyweds. It’s got this. If you’re in this area, if you’re in this city, if you’re in this county, I invite you to come out.” Be personable to your audience. That’s what I would do.

I hate to harp on realtors but they always say, which is the wrong way to start it anyway, “If you know anybody who is buying or selling a home, I’d like to talk to them. I can help them buy and sell homes.” Instead, “Who do you know who got engaged and they need to buy a house? Who do you know who found out they’re expecting another baby? Who got divorced? Who do you know who inherited money? Who do you know who’s trying to grow their wealth through investment properties? Who do you know who just paid off a bunch of debt?” There are a gazillion things that you could do.

It’s about honing in because I know I can tell you this, if you’re too general in everything that you do, I’m never going to be able to say like, “Who do you know?” Let me initiate if you know anybody. I have to physically in my mind drive to a building that has 70 floors. I have to figure out what floor it’s on and I’ve got to figure out what room or suite. What cabinet, what drawer and what file it’s in and I go, “I don’t know anybody.” To me, “Do you know anyone who is expecting a child?” It’s like, “I do.” They saw this person online and they said, “I know these people.” It’s amazing how you can be specific. Thank you for sharing with us about that positioning. I like the idea that you’re talking about the analogy of the grocery stores and the other stores and everything. They all have a different brand and they all have a different experience, which is a result of all their positioning. Burger King, I think is more of kids for some reason. Immediately, the little crown comes up for kids, even though I know McDonald’s has that playroom. I’m stuck at Ronald McDonald and then that makes me think of the Ronald McDonald House. It’s amazing how it’s perceived by different people.

You’d be amazed at what happens when you market to the seasons of life. If you want to position yourself away from the competition, market to the seasons of life. I tell relationship coaches all the time, “Stop being a relationship coach. Get to the seasons of life. Be a relationship coach for newlyweds. Be a relationship coach for new parents. Be a relationship coach for retirees. Be a relationship coach for divorcees who are going to find their second love. Be a seasonal person.”

That can go across all things. Even when we were talking about investment properties, it could be a season. I think most people are going to think that’s a season where you have more money and you’re older. If you’re in my age demographic, you have more money in and you’re older and you go, “I’m going to buy investment properties.” That’s not the best time to buy. You should be buying when you’re younger so they can be all paid off. There is definitely a season for each one of them. Thanks for sharing that. Let’s stay that in their position. Let’s move on to the TEDx. Some people would say, “I’m not TEDx-ish.” “Yes, you can be.” I have lots of friends who are. I’m working my way there as well. People don’t think that they have a message to give, but once you’re in a good position, you have that message you want to share. What are some things to get started? If someone was saying, “I never even thought that was possible.” How do you get started in going in that direction?

There are a few checklist items that most people want to see. It doesn’t have anything to do with followers. If it does, then you don’t want to speak there anyway. You have to be known for something such as a resilience implementer, a real estate agent or a mortgage lender. You can’t be like, “I don’t have a job and I have been floundering through life.” You have to have something. You have to have a foothold somewhere.

Become an expert in something that you're passionate about. Click To Tweet

You have to have something in the media like you’re a guest on podcasts or you either have one, you’ve written a blog, you have a book. Something that says something. You’ve written an article one time, but something that says that you are the thought leader. Maybe it’s LinkedIn articles. Maybe write a LinkedIn article once a week and that’s your blog. You have to be the thought leader on whatever it is that you want to talk about. You have to have a story. You have to be talking about it. You have to be creating content. They’re not going to pick some random person who’s never talked about this before. This has to be you. This has to be what you’re known for. You have to be the person in position to talk about it. That’s the main part.

Your website has to be talking about it. If you have books, whatever the shows are and all of your content has to match. That’s the biggest thing. Some people are like, “I want to talk about building boats on TEDx.” “Have you ever built a boat?” “No.” “Do you have a boat business?” “No.” “Has anybody ever built a boat?” “I want to talk to them.” It is never going to happen. You’re going to submit something about it. They’re going to be like, “This guy’s not even an expert.” TEDx is for the experts. They know what they’re talking about.

Become an expert in something that you’re passionate about. Knowing a lot of the audience that I have is that it would go back to doing Facebook Lives on a consistent basis where you’re interviewing. You could be the girl about town and you are an expert at finding out the great stories about all the owners and how they got to become an owner. Maybe you’re doing Facebook Lives and you’re a loan officer and you’re interviewing realtors or you’re a realtor and you’re interviewing loan officers. You can become that expert in that marketplace. This is something that a lot of people are struggling with. The challenge is not doing videos because they don’t like the way they look and they don’t know what to say. I think that’s the first start is you’ve got to let people know that, “I’ve seen you and I know what you do.” We both experienced it where people come to me and they say, “I know you from somewhere.” I’m like, “I can’t tell you where you might know me because I’m everywhere.” I know that there are chapters of TEDx. Would you suggest that we start there? Would you go to the top? How do we find these things?

What you do is you go to TEDx’s website. It is If you go to the TEDx website, it’ll say something about TEDx. Click on that. Once you find that, there are thousands of TEDx that goes on every year. I work with speakers to get on TEDx by doing three things. One, you have to have a message, not a topic. Not like, “I want to talk about boats.” You’ll find out that the message is usually a great topic. You can tie it into what you’re positioned as an expert. Your message has to have 3 to 4 sentences, emotional and powerful. You have to start with a startling fact, story or discovery.

My TEDx, my startling story I started off with was the 2008 suicide moment. There was one guy there that said, “98% of you in this room will die at some point in your life.” It was like, “98%?” He kept on going. He kept on talking and you can see everybody was like, “98%?” He was like, “You must be wondering about that 2%? Those are the 2% of people that are going to figure out life and longevity.” He then talked about life and longevity. He tied it into a joke like, “Because you have so much money, you’re going to be the ones that are going to figure out how to put your face inside of a space helmet filled with water like on the Simpsons,” or whatever the reference was.

He was talking about life and longevity, but it was funny how he started. One of my friends, we were working on her TEDx Talk and she told me one of her stories. I said, “That’s where you are going to start with, but you’re not going to tell it all. You’re going to start with that. I want you to transition.” She has two now. We started her TEDx Talk off with, “When I was younger, I used to eat out of trash cans. Before I get into that story, I want you to know this,” and she said something completely different. Everybody was like, “What?” You could see it in the audience. They were like, “What?” She goes, “You might be wondering why I started with that. It’s relevant.” She went on to talk about all of this stuff and the response was incredible.

When you hook them in the beginning, you have them because you only have 7, 9, 12 and 15 minutes. Sometimes, it’s eighteen minutes, but that’s like Tony Robbins. Those are the types of talks that you could give, so you’ve got to hook them fast. Number one, be positioned already. That’s the big thing. Don’t come in and talking about something that you have no business talking about. They’re never going to pick you. The second is to start off with a startling fact, story or discovery. That’s a big hook. The third and most crucial part that you must have is what happens when humanity implements this idea. Have the result already. If you implement what I’m saying now, not you will live a better life. That’s way too broad.

The riches are in the niches, niche down. If someone takes action on what we’re talking about on the TEDx, the result is that you have a great chance of becoming a TEDx speaker. That’s succinct. If anything that I say resonates with you and you decided to take action on it, what can you expect? Give that to them and show them the way. Most speakers want to try to be the hero of somebody’s story and you’re not. You are the mentor and the guide of their story. They are the hero of their story. They want to picture themselves in that and say, “I can do this.” You’re not the hero of their story. You are the mentor and the guide who gave them the roadmap to becoming the hero of their story. I always tell people it’s never too late to write your success story. Every day is an opportunity to write your success story.

Let’s talk about how people can work with you because those that are reading this are saying, “I want help. I want to work with him.” It could be that they’re working with you in many ways. What is the best way for someone to start the engagement with you? How do we open up that door with you and get moving?

I’m available on Facebook, LinkedIn, Instagram and Tik Tok. I’m everywhere, so send me a message. If you’re a speaker, if you’re an entrepreneur, if you’re a business owner, podcaster and author, let me know. If you want to be any of those, I’ll show you exactly how to become any of those. Let me know exactly what it is that you’re trying to provide the world, and by world I mean your sphere of influence, your immediate surroundings and the social world. What do you want to do? We will then go from there. I love creating the blueprint for somebody’s success. That’s what I absolutely love to do.

Problem Solving And Positioning: It’s never too late to write your success story.

I know you’re also offering a complementary strategy session for everyone. If you want a strategy session with Sean, go ahead and click on that link. You can have a strategy session with him on whatever it is that you want to do. I know you have a TEDx Talk strategy session link and some others.

Create, launch and monetize your podcast. Create, launch and monetize your book. Create, launch and monetize your business. Create, launch and monetize your speaker business. Create, launch and monetize your programs, products and services. Whatever it is that you want to create, launch and then get paid from, that’s what I do. Let’s position it.

There’s something that you do that’s not about creating, launching and monetizing and that is a podcast that is called Failed Dinner Conversations. I want to talk about that a little bit because people are going to start having a conversation. They’re going to get their family together and inevitably something’s going to go wrong or something’s going to happen. Tell us about that one. I’m excited because I love the way that you’re putting this together.

It’s funny. We make it out of the holidays either scarred more or regretting that we even said yes to go to this dinner. Easter’s a finicky one too because you’ve got people that are like, ”It’s Easter, it’s all about the bunny.” You have some families that, “It’s Easter, it’s all about God and Jesus.” Now, you’re having a conversation about religion and the people that don’t believe it. All these dinner conversations are crazy. What I absolutely love about the show is that it highlights people’s failed dinner conversations. I have all of the stories from Thanksgiving and Christmas and maybe even New Years’. What I love is that people go to Christmas dinner with their significant other’s family and they say, “Let’s get married or whatever.” Everybody’s happy and I’m waiting for the person to go, “I don’t think so. Not right now. “

You had this whole thing planned out like you’re in the park and it’s nice and we get the Christmas lights and you pop the question and she’s like, “We agreed to talk. I need to talk to you.” He goes, “I need to talk to you too.” You’re like, “This is going to be great.” In the movies, here’s how it goes, “I need to talk to you.” “I need to talk to you too.” “I’ll meet you there.” We’re meeting there. We try to talk over each other. “No, you go.” “No, you got it.” “Let me go first.” “Please let me go first.” “I want to marry you.” She’s like, “I was going to break up with you.” That’s what we talk about, epic fail.

It’s like that for divorce too, “I want to talk to you. This isn’t working. I’m moving on. I fell in love with somebody else.” What you end up talking about too is that in our family, what I perceive as a failed conversation is that every single meal, when I get my two kids together and their significant others. Every time that we’re together for any meal, it’s not even a holiday, it’s just dinner. It always goes to sex. I’m sitting there and I go, “Does this have to go that way again?” Someone makes some off comment or, “That’s what she said.” That has to come up. I’ll say something and someone will go, “That’s what she said.” I go, “Here we go again.”

For me, that’s failed because no matter who’s there, no matter what guest we have, no matter who we’re trying to impress, if we have people in addition to us, it goes there. I was like, “Can we not talk about that at dinner this time?” For me, that’s a failed dinner conversation. I love that you also have someone who is helping people with those relationships and saying, “How do I make sure it doesn’t become a Post-Traumatic Stress Syndrome? Let’s make sure it’s not PTSD from dinner. I can tell you that.” That was something my husband and I had to work on for years because my father was an alcoholic. Every dinner was a mess because he was already drunk. Every holiday was a mess because he was already drunk. My mother was a verbal abuser and I dreaded holidays.

It was one of the things that my husband and I said, “What we’re going to do is we’re going to work on making sure that our holidays are happy and that dinner time is happy for us.” I love you’re bringing in a relationship expert too to help everyone get past those and survive those. I want to say thank you for all you’re doing in helping people. You’re helping people from mindset, emotions, heart, family, relationships, PTSD, suicide prevention and all the way to their businesses. I absolutely love that. Thank you for all that you’re doing. You must be exhausted.

That’s what I love to do. Even when you and I talked, instantly when you were talking about the retreats and the speaking and everything, I was like, “That’s amazing.” The more you were talking to, I was like, “I know who I need to connect you with.” I’m thinking about who do I know that can complement what she’s doing? Who do I know that could take it to the next level? Who do I know that would be a win-win situation for everybody involved? Who do I know? What could I say? What could I do? I’m always looking for that lasting impression. I love to exit a conversation, leaving a lasting impression and going, “I got a lot out of that conversation.”

You connected me with a few people. We were sitting here and I was starting to write down, “I need to connect you with all these people.” We have a person that I said, “I need to connect you with Kyle.” You’re like, “I already know him because he does something great too.” Sean, it’s been a pleasure. Thank you so much for gracing us with your presence and sharing this message. If you’re reading, please take him up on this offer. This is a great opportunity for you to learn how to get a better position. I would say this all the time, your future is a series of nows. What are you doing right now to ensure your future? You can wait if you want, but your future is going to be pushed out there. If you’re looking for success right now, let’s get on it. Let’s do it and get moving forward. Sean, I want to say thank you so much for joining us. We will catch you next time on Mortgage Lending Mastery.

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About Sean Douglas


TEDx Speaker, Master Resilience Implementer, Suicide Awareness Trainer, International Radio Show Host of Life Transformation Radio, Business Positioning Strategist, and Author.
I inspire and motivate you to “Live Your Brand” so you can grow personally and professionally. I offer life transformation skills and business strategies to those just starting out and up to 50-year-old Professionals, Military Veterans, Entrepreneurs, Professional Speakers, and Business Owners that will unlock your true potential and elevate you to new heights in your personal and professional lives. In a highly interactive and engaging environment, utilizing online mentoring sessions and face face to face workshops, I equip people with the tools necessary to live EPIC lives, and leave people better equipped to manage change effectively. My WHY is that I’m a suicide survivor who hit rock bottom and has seen firsthand what that path leads to, and now I share my powerful testimony globally.
I am the United States Air Force Veteran. I enlisted in the Air Force in 2001 right after 9/11, been deployed to multiple locations overseas, and have performed a multitude of duties all over the world. I spent four years as a Drill Instructor in Air Force Basic Training where I developed over 600 men and women into military leaders. In 2010, I was awarded the Rookie Instructor of the Year Award for being the best Drill Instructor of all new Instructors. Throughout my 17 year career, I have earned The Armed Forces Expeditionary Service Medal, National Defense Service Medal, Air Force Outstanding Unit Award with Valor, and the Air Force Commendation Medal.

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